Photography business plan

An entrepreneurial project with feasibility continuity, it is not executed by a momentary interest and impulse. Rather, it is by the entrepreneur's own superior conditions and the entrepreneur's dedication to the cause, step by step. The following is what I have organized for you about the photography business plan, to give you as a reference, welcome to read!

Photography Business Plan Part 1

I. Project Overview

Second, the project background

Third, the project site

Fourth, SWOT analysis

1. Advantage Strengths

2. Weaknesses

3. Opportunities

4. p>

3. Opportunities

4. Threats

V. Marketing Strategies

1. External

1.1 Internet Promotion

1.2 Setting up Campus Agents

1.3 Implementing the Membership System

2. Internal

2. 2.1 Marketing Team and Management

2.2 Price Decision

I. Project Overview

As the traditional photo taking can no longer keep up with the fast-developing trend, and cell phone photo taking can not experience the fun of photo taking, we will combine the ID photo, couple photo, big head stickers, photo albums, etc. as a service, and open up a leading photo industry in the market of as many as 6W people. The leisure service and entertainment center.

Taking pictures, portraits has become the first choice of people to show the beauty of no one in, more at ease! You can work with a variety of props and costumes, joy, spontaneity, freedom! Only you know what you like best, deep, weird, dignified, beautiful, cute? You're the only one who knows what you like best.

The cell phone has been although into the people's homes, the phone's pixel is also increasingly high, a variety of camera software bombing Android and other cell phone market, but a single perspective shooting and always raise the hand posture has been to make people visually fatigued, shot out of the self-timer, narcissism, however, our? One Shot? photo gallery gives you a sense of art.

We have more professional photographers, we have more free photography space, we have multi-angle artistic experience.

Second, the background of the project

A shot, is to take pictures of photography and mapping as the core, radiation throughout the Yanglin Vocational Education Park, a place of service Yanglin Vocational Education Park is the focus of the development of Kunming City, the education base, which has a number of famous schools, such as Yunnan Institute of Commerce and Industry, Dianchi College, Yunnan Normal University College of Arts and Sciences, Yunnan City College of Architecture, Yunnan University Business School, Henderson College of Foreign Affairs and Foreign Language, Kunming Medical College Haiyuan College, and so on. Yunnan Normal University, Yunnan Urban Architecture College, Yunnan University Business School, Henderson College of Foreign Affairs and Foreign Languages, Kunming Medical College, Haiyuan College of Medicine, and many other famous universities, of which Yunnan College of Commerce and Industry is a full-time two

Third, the project site

Huiljia second phase of the third floor

Huiljia commercial city is the largest and hottest commercial center in Yanglin Vocational Education Park, a commercial to go has been in short supply to meet the rapid development of demand for the market, and so the second phase came into being, the second phase of the large number of recruiting tenants to station, which meets the requirements of our photo gallery on the regional flow of people and the radiation, so our Site in the third floor, the main reason is that the third floor rent is relatively cheap at the same time the third floor is also acceptable to college students on the floor, and most of the stores on the first two floors have been stationed, it is difficult to find three even empty store.

Fourth, SWOT analysis

1. Strengths

Because the entrepreneur himself is a university student, so close to the university, because the entrepreneur himself is a university student, so close to the university, a clear understanding of the needs of the university students, a clear understanding of the needs of the university students, it is easy to find the heart of the university students. This is the most important advantage. The current market vacancy has brought us the opportunity to raise funds from many people, and the financial pressure is small.

2. DisadvantagesWeaknesses

University students entrepreneurial social experience is insufficient, lack of entrepreneurial funds, slow development, the market can easily be seized. For such a slightly larger store, the management and operation of the requirements of the ability to strong, we do not have experience in this area, crossing the river by touching the stone is purely helpless.

3. OpportunitiesOpportunities

Yunnan Institute of Technology on campus there are three photo studio, business projects for the main document photo. The remaining colleges have at most one photo studio that also operates ID photos, and some don't even have one. The result is just that we? One shot? program, but the oversupply of resources from the schools has created a market for us. Vocational education parks such stores have not yet been involved in the enterprise, is still a blank market, which is the largest and most favorable opportunity; capital needs although large, but the difficulty of entering the field is small, so this also gives us a great opportunity to try. At the same time, it is not easy to be imitated, the market can only accommodate such a store. Huiljia business district, the second phase of many stores idle, is a large number of tenants, cheap rent gives us the opportunity.

4. Threats

Small photo studio competition, if the profit situation is not good, it is easy to return to the capital, competition is not very incentive, but the requirements of the operation of the ability to strong, and this store is a small-scale multi-person business, the internal members of the cooperation and division of labor to examine the great. The short time can not occupy all the market, constraints, so it is likely that the capital recovery is slow, the consumer's freshness is the biggest and most serious threat.

V. Marketing strategy

The opening of the big reward, 3 days free experience of the art of self-timer, give a beautiful gift.

1. External

1.1 Network promotion

In the BBS forums of various universities, microblogging registered members, widely distributed in the pre-opening ads and activities during the event content, so that more students know? The first time I saw this, it was a very good idea to get the word out. The existence of the "one shot", so that more people have curiosity.

1.2. Set up campus agents

In each college to find 1-2 students work-study (the premise of a good moral character, good image, keen on the service industry, hard-working), with a base salary + commission model to let it for our photo studio to absorb more customers.

1.3. Implementation of membership

For a one-time consumption of 100 yuan and cumulative consumption of 3 times the customer free membership card, members of the implementation of 20% discount.

Organize activities

During the school year and the holidays for the opening of activities, activities, discounts, participation in activities can be activities and small gifts to get discount coupons for the photo studio, members can enjoy discounts.

2. Internal

2.1 Marketing team and management

The beginning of the 8-member team + 12 agents on each campus = 20-member team

2.2 Price decision

Photography business plan chapter 2

A summary of the plan part

1. Purpose: The studio to serve the public, dedication to the highest quality products, to meet customer demand for the purpose of dedicated to providing customers with quality products and services.

2. Management team: the company has a strong entrepreneurial team, the main members of the hall manager make-up artist photographer public relations staff business referrals and assistants. The team is experienced, skillful in the use of technology, close cooperation, coordination and coherence, the employees are dedicated, hard-working, able to make suggestions for the development of the company.

3. Business project: the studio to operate nostalgic photos wedding photos baby photos and spontaneous portraits and a variety of different styles of photo shooting, washing and design-oriented, in addition to the business of CD-ROM engraving.

4. Legal form of the company: registered legal private enterprise.

5. Company strategy: to create the image of Langfang City, high-quality and excellent service studio, now the local market to occupy a favorable place, and then expand the influence of the market to open up Hebei Province, and gradually set up a good image in the country to a high degree of visibility, so that the studio is unique, thriving, flourishing, and writing a brilliant chapter of the studio business.

6. Technical characteristics

(1) has a wealth of experience in shooting.

(2) A variety of photographic film processing technology is skillful.

(3) c. Ability to master the use of filters, flash techniques.

(4)c. Be able to skillfully utilize light for indoor and outdoor portraits.

(5) Be able to use digital darkroom and other high-tech means of photo editing and processing.

7. Business Characteristics

(1) Service sustainability. We can provide customers with long-term service, sincerely keep in touch with them, provide timely information on preferential activities, and provide timely feedback on customer opinions.

(2) Attractive and memorable activities. There is a quarterly selection of the best portraits, the winners of the honorary certificate, a beautiful gift, and their photos will be exhibited in the store for a month.

8. Business model: private enterprise franchise. Welcome people from all walks of life to pool their capital into shares, with strong capital to grow the studio business force, to facilitate the greater development of the company.

9. Financial situation: start-up capital is expected to be 300,000 yuan, the reserve fund of 50,000 yuan, a total of 350,000 yuan of capital needs.

Second, the products and services

1. Stage: At present, my studio is in the entrepreneurial stage, the start of the enterprise we take the route of sustainable services. Both have become our customers, in their birthdays, wedding anniversaries and major festivals to send blessings.

2. Product Features: In order to provide you with quality service, enjoy the unique absolute concept, you can diy your own albums, photo frames, in addition, we will also provide unique albums, photo frames, design, so that you have a super value experience, feel the difference.

3. Service

(1) foyer service: when the customer enters the door to politely greetings, pleasantries, handing a cup of hot water printed with the store logo, treat the customer as a friend, and provide customers with a full range of services, customers in the store's consumption of the whole process is responsible for not allowing customers to be in a certain stage of the single. If the customer determines to consume in our store, register, archive and keep their information confidential. Customers after taking pictures, and set the time to choose photos, and choose photos the day before the phone call to remind; if you can not be in the original period of film washing to notify the customer two days in advance, and the first sincere apology. Before picking up the photos to check whether the customer's photos to the front desk, and call the customer to remind and determine the time to pick up the photos; if you can not pick up the photos on the original date, even if the call to inform the customer, explain the situation and the supreme apology and make the appropriate compensation. Customers will receive a green souvenir with the store's logo from the lobby staff after completing this purchase.

(2) telephone service: customers call to complain about the phone, to listen carefully and record feedback to the department staff; if the customer's complaints have been resolved, will call in a timely manner to notify, and thank for their valuable advice; if my studio has a new policy, service projects, timely notification of the oldest customers; on the customer's birthday, wedding anniversary, or a major holiday call to give its sincere blessings.

(3) location services: location shooting needs to be booked in advance. Call the day before the scheduled date to inform the customer of the location shooting. Shooting with clothing, makeup supplies and accessories to be prepared in advance, and bring benches, tea and umbrellas and other items, all for the customer to consider thoroughly. Remind the staff of the location shooting to be sure to prepare the necessary things.

Third, the industry analysis

1. The current state of the industry Most of today's wedding photo studio by the evolution of the traditional photo studio more than a decade ago, generally have gone through three phases: that is, the emergence of the period of the growth period of the development period. As a fashionable new wave of newborn service industry, in these three phases of the industry's net profit is generally 200% up and down, open the studio is very easy to profit. Entering the 21st century since the studio industry situation is not optimistic, of course, this does not mean that the opening of the studio is no profit to speak of. People with the material standard of living increasingly improve, the quality of life requirements also increased. Marriage as a once-in-a-lifetime event, more people pursue the romantic and successful wedding. Therefore, as an important part of the wedding in the wedding photography is increasingly attracting people's attention, the audience is still very broad, and wedding photography can be part of the personal art photography, documents, snapshots, etc., expanding the audience, so the opening of the wedding studio has certain advantages and potential.

2. Competition Wedding photography is one of the top ten violent industries, attracting many people successively into the industry, the relevant practitioners are growing year by year. The emergence of small and medium-sized wedding studio is 20% to 30% annual growth rate, on the other hand, 15% to 25% of the speed of elimination of rivals. This shows that the wedding movie studio competition is very fierce. According to the survey Langfang City **** there are 87 photography business, both large and small. Large such as Roman Holiday, Paris Spring. Medium-sized such as OuLiYa, century classic. Small such as Rose Classic, eight miles of photography studio. They are distributed in various areas of Langfang, especially in the pedestrian street, the fourth street is the most concentrated, they are wedding photography as the main project, followed by personal art photography, documents, such as snapshots. Business is the same, the same. In addition, there are also in recent years the flavor of the big head sticker is also a potential competitor. Big head stickers to facilitate the advantages of fast and cheap quickly occupy the market, while aggravating the competitive situation.

3. Competitive strategy in the face of fierce market competition, should plan and manufacture related competitive strategy. To enhance the competitiveness of the enterprise itself, first of all, innovation. Stand out in similar industries, such as gifts, unique discount offers. The second is service dissimilarity delineation. Employees should establish the concept of service first, so that customers can enjoy quality service. Evaluations with material value help to establish a good corporate image, so that intangible assets continue to increase in value. Once again, it is personnel differentiation. Employ high-quality personnel to improve the quality of the overall staff, and constantly improve the grade of the enterprise itself. The fourth is price differentiation. The Chinese people generally have the psychology of the pursuit of cheap, in the early stage of opening advanced short-term marketing activities. The fifth is to advocate the audience for secondary consumption. Digital camera does not clock into the wedding album, you can be comfortable with them in the form of universal photo wash out.

4. Market positioning analysis

(1) location should be selected in people's activities in the area of frequent, suitable environment, convenient transportation and central business district. Wedding photography is the pursuit of personalized mood of the industry, can not be located in industrial areas, nor can they be located in suburban areas. Set up in commercial and residential areas is appropriate. In Langfang City, the junction of commercial and residential areas is the best. People's Park has fresh air and pleasant scenery. It is suitable for wedding photography location shooting. Setting up in its neighborhood helps to get into the shooting. And there are Pearl, Hualian, Hwasen and other large commercial buildings set up with this, providing a better surrounding environment.

(2) audience groups for different age groups of customers, set the nostalgia of the classic, wedding photography, art portraits and other different environmental equipment.

Fourth, marketing organization

1. Brand strategy As a new fashion studio in Langfang, our brand concept is ? Retain the beauty of the moment, create a fashionable classic? Nostalgia for the classic, exquisite wedding, cute baby, casual photo as our main features.

2. Packaging strategy Nostalgia for the classics: the main customer groups are middle-aged and older people, the theme is? The theme is: "Blossom without sound, the years have traces". The beautiful sunset love record down; exquisite wedding dress: the theme is? Romantic pure beauty, true love for life? The most important moment in a woman's life will be framed eternally, the absolute beauty of the splendor will always be remembered in the heart; cute baby: the theme is? Happy track, memorable? Innocent heart, tender appearance, innocent smile, remember the years; casual photo: theme? Real self, free to show? A gorgeous moment, record eternity.

3. Marketing strategy in April, the grass grows and flies, birds and flowers, a heartwarming season, sunny you, do not want to be that moving point? As long as you have the belief in the pursuit of beauty, we will create a first-class visual impact for you. Before entering the market: on the opening day, hand out flyers in front of the studio, advertise in Langfang Daily and the Fifth Quarter, hand out special lollipops for the children who come in to visit, and print all the paper cups in the store with the logo. On the opening day and the first three days, there were models displaying the relevant clothing line. Expansion after entering the market: When customers come for the first time, they will be given a special discount for the first time. More photos, more discounts? Policy leaflet, that is, the second time the old customers come to the photo, you can play 10% discount, introduced relatives, friends to enjoy 8% discount, the more introduced the lower the discount, detailed records of each customer's information, such as their birthdays, wedding anniversaries, baby's birthday, etc., and every year after this day, will be by the service department will call the customer, in addition to expressing their blessings, but also to ask them whether they need our services. The service department will call the customers on this day every year in the future. Whenever a new quarterly theme series is launched, new brochures will be mailed to customers' homes or short messages will be sent to them. Selection of relevant awards for each quarter, such as ? Most Beautiful Bride? The prettiest baby? The most beautiful love in the city? etc., and award a certificate and a small gift. Where the store to take family photos of customers, with a baby photo or a beautiful wedding photo.

4. Pricing strategy Nostalgia for the classic series: about XX yuan Exquisite wedding series: exquisite and elegant about 3000 yuan Retro Palace 4000 yuan noble feelings about 4000 yuan Romantic capitalist 2500 yuan about the beautiful midsummer 3000 yuan Cute baby series: about 500 yuan Casual photo series: about 700 yuan (cute, handsome, non-mainstream, romantic, nostalgic.)

5,

Fifth, the financial plan

1. Rent budget beauty of the Shang wedding studio choose to land in the green, convenient transportation within the business district, the general business district low price is high, the beauty of the Shang wedding studio belongs to the medium-sized studio, so the need for the store should not be too small. It is expected that the first floor is divided into two parts: the first floor hall with a front desk, the center of the hall set up a few coffee tables and chairs for business negotiations; the hall on both sides of the part of the two columns of make-up tables, the hall in the middle of the back of a partition, the back half as an operating room, placed computer and photo editing staff for post-production of pictures and selecting the film. Photography room and costume room on the second floor. In summary: the budgeted rent is 150,000 dollars.

2. Interior decoration: 50,000 3. Purchase of photographic equipment

(1) digital cameras: ① professional telephoto one for location shooting needs, budget 20,000 yuan. ② professional SLR two, for indoor portrait needs, budget 10,000 yuan.

(2) auxiliary equipment: ① softbox: 3 ② reflector: a ③ honeycomb cover: a ④ film and television lights: 3 ⑤ background curtains: 10 ⑥ props: a number of * * * * count: 3,000 yuan

(3) clothing: a women's wedding dresses: 10 sets of women's ethnic clothing: 3 sets of b men's dresses: 3 sets of men's ethnic clothing: 3 sets of * * * count: 5,000 yuan.

4. Other hardware equipment

(1) computers: 3 expected 6000 yuan a computer on the front of the stage, for the management of the daily operation of the studio; the remaining two computers are used for editing pictures, the customer to choose the photo.

(2) cosmetics: cosmetics, headdresses, estimated at 1,000 yuan

5. advertising budget

(1) create their own Web site to buy a domain name.

(2) Design related promotional activities, the production of prizes, such as the production of logos

(3) Printed brochures.

(4) Advertise in magazines, advertise on the square screen ***Total: 6,000 yuan

6. Staffing budget

(1) One hall manager: 1500 to XX yuan + commission

(2) Two business referrals: 1500 + commission

(3) Three make-up artists: 1500 + commission

(4) Three photographers: XX to 2500 + commission

(5) Two photo editors: 1000 to XX + commission

(6) One public relations officer: 1500 to XX

(7) Three assistants: 900 + commission Summary: The start-up capital is estimated at 300,000 yuan, and the reserve capital is expected to be 50,000 yuan, with a total capital requirement of 35 million yuan.

Sixth, the production plan

1. Manufacturing plan

(1) has a highly sophisticated photography studio and location shooting site layout equipment.

(2) Diversification of album frames for customers to choose from.

(3) There is a photo studio for all kinds of picture production, and the room is equipped with all kinds of photographic film processing technology equipment and computer processing equipment.

(4) Clean and pleasant indoor shooting scenes, flash and layout equipment.

2. New product production plan

(1) The introduction of different regional styles of clothing. Including ancient version, theater version and other types, so that it is integrated into the modern wedding style to form a unique style. For different age stages to purchase warm old age clothes, lively baby clothes, couples clothes, student clothes and so on. Carefully create classic fashion, personality unique clothing.

(2) set up different characteristics of the personality of the photo frame album type, with different ornaments on the photo frame decoration and embellishment, the use of crystals and other texture production of wall-mounted, with hanging, floor-standing and other photo frames, so that it is reflected with the home.

(3) in the clothing accessories, the introduction of unique ideas with a combination of ancient and modern style wig headdresses, earrings, belts and shoes. Both with ancient ethnic characteristics and modern fashion style back to different fashion classics.

3. Requirements for technological upgrading and equipment updating

(1) Improvement of photographic technology and equipment, the introduction of professional cameras and cameras, the use of high-tech technology for processing.

(2) Attract more foreign advanced photography technology and technical equipment.

(3) Improve the technical content of photo developing equipment and photo design, provide wedding photography video for CD burning.

4. Quality control and quality of the introduction of technology

(1) in the quality of photo processing and frame production to control and supervise, focusing on the clarity of the photo and the frame of the resistance system.

(2) Provide negatives and CDs.

VII. Organizational plan

1. Entrepreneurial team: Hall Manager: 1 Business Introduction: 2 Makeup Artist: 3 Photographer: 3 Photo Editors: 2 Public Relations: 1 Assistant: 3 Hall Manager: the studio's managers, with skilled management experience and organizational skills, good communication with others, business communication, mainly responsible for the day-to-day business management, marketing strategy development. The main responsibility is daily business management, marketing strategy development. Introducer: Responsible, able to explain customers' questions in detail, skillfully introduce shooting types, provide customers with true and reliable information and considerate service, mainly responsible for introducing shooting types, answering customers' questions, and providing services to meet customers' needs. Makeup Artist: Skilled in make-up, high aesthetic ability, more than 3 years of experience in make-up, honest, kind and patient. She is mainly responsible for applying make-up and matching clothes and accessories for customers. Photographer: 4~5 years of photography experience, have their own unique views on photography technology, skilled photography skills, good communication with customers, patiently listen to the views of others, to meet the reasonable requirements of customers. Mainly responsible for shooting tasks. Picture editor: skilled in picture production, unique aesthetic vision, good at using different kinds of technical means to increase the beauty of the work, with a strong sense of fashion, art. Mainly responsible for the revision, typesetting and binding of pictures. Public relations personnel: strong sense of responsibility, good at communicating with others, patient, diverse ideas, good at organizing and arranging the coordination work. Mainly responsible for coordinating the shooting work, staffing and other public relations work. Assistant: hard-working, good communication skills, responsive. Mainly responsible for the layout of the venue, to assist the photographer, to solve some of the problems in the process of customer shooting, to provide humanized services (such as providing customers with a rest site, pouring water for customers, etc.).

2. Formalized management Work schedules: the staff responsible for all aspects of the requirements of the daily on time to and from work, are not allowed to be late in any form, excuses, no reason to leave early. Instrumentation: uniform dress, generous instrumentation, without jewelry. Work Attitude: No chatting with coworkers during work hours, clear voice when dealing with people, sincere attitude, patiently listen to customers' problems and opinions. Humanized management: to provide lunch breaks, reasonable arrangements for personnel rest, to provide a good rest environment.

3. Organization Training: Regular training of staff business skills, improve the professional quality of staff. Development of democracy and listen to the views of the staff: patiently listen to the staff's business suggestions, and then strengthen the management of the business. Mobilize staff enthusiasm: to provide employees with a good working atmosphere, reduce unnecessary pressure on the work, so that employees can complete the work efficiently and qualitatively.

4. Corporate culture The pursuit of fashion to create exquisite service to the public sincere hospitality.

VIII. Risk assessment

After some market research, at present, our studio prevails the risk of

1. Market risk: whether the prospects are broad;

2. Competition risk: how to make themselves invincible;

3. Product quality risk: how to make products and services to satisfy consumers and meet the requirements of the consumer!

4. Technical risk: whether the professional level of the studio is high enough;

5. Management risk: how to ensure the normal operation of the entire studio;

6. Financial risk: how to rationally arrange the distribution of funds, so that the studio profitable;

7. Other aspects of risk: such as law, policy, fire and so on. In the face of the above risks, our studio's response measures are

(1) market risk: the studio around the public to do market research, even if listening to all aspects of the views and suggestions, to understand the needs of the public, catering to the public's tastes, and in the current market situation to further broaden the consumer market.

(2) Competition risk: in the face of fierce competition among peers, my studio to do? He has my own, he has no I have, and pricing is reasonable? , make their own style, reasonable pricing of goods, continuous innovation, maintain fresh vigor and improve competitiveness.

(3) product quality risk: I studio product quality requirements are strict, whether it is shooting, rinsing, or production, are strictly controlled, excellence, service enthusiasm, depending on the customer as God. Never cheat consumers, reputation first.

(4) technical risk: I studio both photographic equipment and staff, have a strict gatekeeper, the quality of each camera is high-quality, each photographer, make-up artist and other skill levels are guaranteed, absolutely professional.

(5) Management risk: each department of the studio has a clear division of labor, up to the leadership, down to the staff, there are strict disciplinary requirements to ensure good teamwork and excellent management level.

(6) financial risk: the use of funds in my studio has a detailed and reasonable provisions of the daily income and expenditure have a detailed record, the daily financial summary to ensure that the funds operate normally.

(7) Other risks: In addition, the studio also has insurance to deal with unexpected situations. In the state policy under the legal operation, to eliminate all bad behavior. The studio's security measures are complete. Beauty of the Shang studio in line with the spirit of? Service first? The concept of dedicated to provide you with satisfactory service, sincerely welcome the presence of our customers!