What should a design company do for branding?

How can the culture of the enterprise can better impress the viewer is very important. In order to facilitate the name and distinction, enterprises have their own special name, in which the overall image of the enterprise design is essential, because it is to publicize a corporate culture and corporate connotation of a form of visual communication.VI is not an isolated design concept, but many people think so. Many people see the VI, but ignore the brand. Many people see the visual, but ignored the connotation. In contact with customers, we have heard them say more than once, VI is not just a logo, the rest are copied from the template COPY on the line. There are even peers also said so, hear such remarks, we really feel sad for the design community. This is a distorted era, the design has lost the most fundamental originality, when the design of a fast-food form into the assembly line production, the design is not the true meaning of design, VI can not realize the VI should shoulder the mission. For the customer's complaints we understand the language of the pale, is the design of a small number of people in the professional conduct of the extinction of the entire design community collective aphasia, with our design as serious as ever, with our understanding of VI design and as. We use the hands of ten sets of VI finished products to speak, perhaps more convincing.

1, first of all, each set of VI is unique, far from a LOGO, a set of templates can be resolved. VI Chinese for the visual image recognition system, the most central role is to identify the function of the industry attributes of the brand characteristics of the VI does not have any significance without the difference can not be expressed. Each brand has its own personality, each enterprise has its own characteristics, so in the logo and VI project have completely different performance, let's say a service enterprise and an industrial company, the two VI is completely two different concepts, if the template according to the set of words, this VI will die.

2, secondly, VI is a means of shaping the brand, which determines the visual performance of the VI must have a strong brand connotation of support. Many people tend to see only the appearance of the VI, and therefore concluded that VI is the image of the project, the face of the project, there is no substantive role. In fact, this does not understand the true meaning of VI, VI is the brand connotation of the image of the outward appearance of each design detail is tailored for the brand, like McDonald's visual system, global unity, any store visual image conveys the same brand connotation: happy, young, energetic. When we receive a VI project, the first time is not to create, but to arrange for specialists to organize the relevant information, and customers for in-depth communication. Most of the time, we need to go to the client's company to conduct a seminar including the company's leadership, departmental representatives, from their mouths to grasp the first-hand information about the enterprise and the brand. After the information is collected, the project team members and the directors of marketing, design and strategy departments will hold a creative meeting to analyze the brand's tone and core selling points, and determine the overall style of VI before entering the creation stage. When creating the logo, we adhere to the double internal audit of the approved mode, the design director validation and the director of the Commission double gatekeeper, we must ensure that each customer to see are fine, and finally the design process for specific applications. For us, the preliminary research for the brand is decisive, only a thorough insight into the deep connotation of the brand in order to grasp the spiritual core of the VI, VI with connotation is vitality, market effect.

3, the brand to stay ahead of the curve, need to do a set of VI design to deepen the audience's impression of the brand, to establish an excellent brand image. If your brand has come this far, then the birth of a great brand is not far away. To the enterprise or product business strategy and visual design together, so that the brand design can integrate marketing and sales factors, VI will become your corporate brand development and growth of the right arm, but also your business continues to take off and stride into the international market propeller.

4, therefore, there is no VI for a modern enterprise, it means that its image will disappear in the sea of business, so that people do not recognize; it means that it is a soulless money-making machine; it means that its products and services have no personality, the consumer on it if it is not; it means that the team's lax and low morale.