Traditional Culture Encyclopedia - Traditional stories - What are the sales courses?
A. What are the main courses of marketing?
Management, microeconomics, macroeconomics, management information system, statistics, operational research, accounti
What are the sales courses?
A. What are the main courses of marketing?
Management, microeconomics, macroeconomics, management information system, statistics, operational research, accounti
A. What are the main courses of marketing?
Management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, market research and prediction, distribution channel management, bank marketing, service marketing, customer relationship management, etc.
These are the main courses of marketing, and then I looked at the courses required by this major in our school, and they are all similar. Maybe the requirements of undergraduate courses are different from those of majors. All undergraduate majors have to take these courses. If they are specialized, they will be adjusted according to the situation of their own schools, so I can't give an example.
(1) What are the extended readings for the sales course?
First of all, graduates should acquire the following knowledge and abilities.
1. Master the basic theories and knowledge of management, economics and modern marketing;
2. Master the qualitative and quantitative analysis methods of marketing;
3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;
4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;
5. Understand the theoretical frontier and development trend of this discipline;
6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.
Second, work.
Market category: market researcher, business data analyst, advertising designer (including graphic design and video advertisement editing personnel), business modeling forecaster (including business site selection personnel, feasibility analysis and forecast of enterprise expansion investment projects), business big data researcher, user portrait producer;
Business category: accounting (with corresponding qualification certificate), legal affairs (with corresponding qualification certificate), enterprise consultant (you can ask marketers how to solve problems encountered in business, such as employee turnover), human resources Commissioner, customer relationship management Commissioner, business development Commissioner, etc.
Other categories: public relations specialist (including public opinion monitoring and response specialist), website forum operation specialist, and event operation specialist.
B. what courses do you take in marketing?
Specialized courses in marketing: marketing management, product development, channel management, advertising, pricing methods and strategies, logistics management, service marketing, brand management, sales promotion and strategic management.
Elective courses of marketing: relationship marketing, corporate culture, graphic design, e-commerce, CIS strategy.
C. What are the sales training courses for enterprise management?
Teacher Zhang Li recently held a seminar for the president of subverting the sales system of the new normal exchange, so that shareholders' bosses and senior management teams can understand the thinking of mutual power networking, unify values and business concepts, and establish a brand-new mental and communication model; Help enterprises to change the sales management system and build a sales team with unified thinking, consistent desire, abundant talents and doubled performance.
D. What are the basic courses of sales management?
However, the principle of management is the basic course of all economic management classes, and marketing is a compulsory course for sales students.
E. What sales training courses have been held recently?
The only CRM practice course for small and medium-sized enterprises in China, which truly shares practical experience, helps enterprise users break through business bottlenecks, improves management efficiency and achieves sustained and rapid growth in performance, is about to kick off in Beijing. As the most valuable link in Baihui's "CRM Popularization Plan for SMEs", Baihui's CRM Practice Course for SMEs is held once a month, with the theme of different industries and different roles using CRM, and constantly sharing the use value and skills of CRM with users, in order to help SMEs enhance their core competitiveness and achieve rapid performance.
Sales staff who want to effectively improve their performance will sign up for the event in Baihui official website from now on, and all the guests present will get a set of Kaspersky anti-virus software 20 13.
F. What courses are there in the marketing major?
Marketing Henan @ News @ Further Education @ College:) Welcome!
Training objective: to cultivate international and domestic senior marketing and economic management talents with strategic vision, modern thinking and innovative consciousness, management and ability in management, economics and marketing, profound and solid basic knowledge, strong practical skills, ability and quality in analyzing and solving problems, and good professional ethics and professionalism.
Main courses: introduction to commodity science, statistics, organizational behavior, economic law, market investigation and prediction, marketing, financial management, business communication, market pricing, international marketing, international trade theory and practice, management information system, promotion and business negotiation, modern advertising, etc.
Employment orientation: Graduates of this major are suitable for marketing and economic management, business marketing planning and market development in industrial and commercial enterprises, foreign trade, technical supervision, trade groups and companies, customs and secondary vocational and technical schools.
G. what courses should I take in sales?
Marketing major
Professional code: 99009 1 is the starting point of high school; The major is 020207; Independent undergraduate course is 020208.
First, the basic requirements of professional (including professional training objectives)
Candidates are required to study Marxism-Leninism, * * Thought and * * Theory, establish patriotism, collectivism and socialism, abide by the law, and have good ideological and moral character and professional ethics; Cultivate senior professionals engaged in marketing and management to meet the needs of the socialist market economy. Master the basic theories, knowledge and skills of this major systematically; Familiar with relevant laws, regulations and policies of China; Be able to analyze and solve practical problems related to marketing independently.
Second, the curriculum and instructions
Serial number hierarchy course
Code Course Name Credit Notice
1 Special Topics 000 1 Principles of Marxist Philosophy 3
Introduce the 2 0002 *** theory 3
3 0003 legal basis and ideological and moral cultivation 2
4 0009 Political Economy (Finance) 6
5 00 1 1 College Chinese (Ben) 6
6 00 18 Basic Computer Application 4 includes 2 credits of computer operation.
7 0020 Advanced Mathematics (1) 6
8 004 1 basic accounting 5
9 0043 Introduction to Economic Law (Finance) 4
10 0058 Marketing 5
Introduction to national economic statistics 6
Introduction to enterprise management 5
13 0 177 consumer psychology 5
14 market research and forecast 6
15 0 179 negotiation and sales skills 4
16 0 180 enterprise pricing 4
17 0 18 1 advertisement (1) 4
18 0 182 pr 4
19 An Introduction to independent undergraduate course's Part 0004 *** Thought II
20 00 15 English (2) 14 2 academic year curriculum
2 1 002 1 advanced mathematics (2) 9 1 academic year curriculum
22 005 1 computer application in management system 4 includes 1 credit for practice.
23 0053 Introduction to Foreign Economic Management 5
24 0055 Enterprise Accounting 6
25 0098 International Marketing 5 Degree Course
26 0 149 international trade theory and practice 6
27 0 150 financial theory and practice 6
28 0 183 consumer economics 4
29 0 184 marketing planning 5-degree course
30 0 185 Introduction to Commodity Circulation 5
3 1 0 186 5-degree course of international business negotiation
32 7975 Marketing Graduation Examination does not count as credits.
Cumulative credits: total credits 158, including 82 credits for junior college and 76 credits for independent undergraduate course.
H. What courses are there in the marketing major?
Marketing Henan @ News @ Further Education @ College:) Welcome!
Training objective: to cultivate international and domestic senior marketing and economic management talents with strategic vision, modern thinking and innovative consciousness, management and ability in management, economics and marketing, profound and solid basic knowledge, strong practical skills, ability and quality in analyzing and solving problems, and good professional ethics and professionalism.
Main courses: introduction to commodity science, statistics, organizational behavior, economic law, market survey and forecast, marketing, financial management, business communication, market pricing, international marketing, international trade theory and practice, management information system, marketing and business negotiation, modern advertising, etc.
Employment orientation: graduates of this major are suitable for marketing, economic management, business marketing planning and market development in industrial and commercial cruise enterprises, foreign trade, technical supervision, commercial groups and companies, customs and secondary vocational and technical schools.
1. What are the training courses in sales direction?
The course of sales direction covers a lot of contents, which can be roughly divided into: channel management, terminal management and sales team management.
Channel management courses (including but not limited to this): channel development and construction, dealer management and maintenance, franchising, etc.
Terminal management courses (including but not limited to this): sales skills, store management, display management, store manager skills, etc.
Sales team management courses (including but not limited to this): sales mentality, sales target management, sales team building, elite store manager training, etc.
J. What are the characteristics of sales courses?
Four major differences between how to become a telemarketing champion and ordinary telemarketing training;
1, general telephone sales training, with more emphasis on skills;
How to become a champion of telemarketing is a systematic course based on a deep understanding of the essence of sales.
2. Ordinary telephone sales training, with lecturers explaining the main points of the course;
How to become a telemarketing champion 10 achievements of telemarketing champion growth are explained by the point-to-point system.
3, ordinary telephone sales training, it is difficult to grasp the effect on the spot;
How to become a telemarketing champion became an instant hit and gained results on the spot.
4, ordinary telephone sales training, hard to avoid theoretical preaching, boring;
How to become a champion of telemarketing, based on the tutor's practice, from the reality of telemarketing and customers, to solve the confusion in sales.
His IQ is low, and he was admitted to the university after five college entrance examinations.
His poor southern accent was often laughed at by his colleagues in his early years.
He has a wicked face, and people who meet him for the first time will be cautious.
He was looking for a job, and 10 was shot by the person in charge of the enterprise nine times.
He is always hunched over and doesn't look like an elite at all.
It is such a person who is defined by traditional sales theorists as unfit for business, but finally becomes a salesman. Yun Qi has won the monthly, quarterly and annual sales champion in foreign companies and private enterprises for many years (note that it is not every once in a while for one or two months).
PS: The above is Mr. Hao's introduction to the mysterious guest-Mr. Li Daohe in China Sales Heroes' Club. My feeling is that only the truly powerful people dare to dissect their own shortcomings and resilience naked! Salute!
PS: Li Daohe-probably the best lecturer in domestic telemarketing training. He has a background as a sales champion of multinational companies and private enterprises!
Sales geek, with original opinions on telemarketing, key account sales, instant advantage marketing, email marketing and direct marketing.
Co-founder of Million Round Table Sales Champion Club, a top sales think tank in China.
He won the highest sales award of FIRSTCITY Asia, the only man in Asia.
Born as a perennial sales champion (note that it is not an occasional success, but a continuous sales champion), he has more than 10 years of practical sales experience in foreign companies, private enterprises and state-owned enterprises.
Social Honor: distinguished professor of kotler Marketing Institute, chief telemarketing coach of China Training Lecturer Network and China Internal Training Network.
He is currently a senior partner of Beijing Tianxiaqie Management Consulting Co., Ltd. and the president of Telemarketing College.
Training style: strong sense of humor in actual combat and high satisfaction of students.
Course features: 1, a true combatant, never making up false cases. 2. Fully decipher "How did such a camel become an elite?" Based on the essence of sales, what qualities should you have to become a champion of telemarketing?
L strong ambition
L Self-confidence (100% believe in their products)
L infectious voice (telephone)
Professional player
I am good at asking and listening.
L consider the problem from the customer's point of view
Perseverance (persistence is the greatest strength in the world, never give up. )
Excellent verbal skills (skills to deal with objections)
L's unrepentant attitude
L Diligence (making crazy superhuman efforts; Hard work can't be lost to others)
Suitable target: all front-line employees and management engaged in telephone sales and management.
Training methods: lectures by lecturers, case discussions, role-playing, problem discussions, team games, etc.
After attending this training, students will:
1, deeply understand the essence of sales.
2, around the essence, clearly know how to become a telemarketing champion.
3. Get fast and effective telemarketing skills to double your work efficiency.
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