Yuan universe+clothes fashion hang

Metauniverse, how to innovate and empower the fashion clothing industry?

Yuan universe VS traditional clothing

Hyperuniverse wants to build a virtual world parallel to the real world through digital technology, and realize the real-time interaction and deep integration between the pure virtual world and our real world, which is exactly what we expect. In the era of meta-universe, how to realize the interaction between virtual world and real world is exactly what everyone cares about.

As the interface between people and the external environment, clothing has a huge imagination space in the era of meta-universe. For example, when we use clothing as a hardware carrier to perceive the virtual world, we can make it more intelligent and help us perceive the virtual world from vision, hearing, smell and touch, thus realizing the deep integration and immersive experience between the virtual world and the real world.

The Dilemma of Traditional Clothing Industry

Dilemma 1: The general trend is not good.

In the past few years, the overall performance of the clothing industry has been weak. According to official data such as the National Bureau of Statistics, the number, output, income and even exports of China garment industry have all declined.

The reasons for the weakness of domestic garment industry are very complicated, including the rising production cost and limited logistics in recent years, as well as the transfer of orders by domestic and foreign enterprises and exchange rate fluctuations. For individuals now, the feeling is also very obvious. Restricted travel and reduced income will directly lead to weak consumption, especially clothing.

Dilemma 2: Industry reshuffle

In recent years, clothing brands have ushered in a major reshuffle, and many fast fashion brands have shown signs of decline. Consumers' pursuit of luxury brands has also decreased significantly, and the trend has changed significantly. However, the popularity of domestic sports brands and many sub-sectors has increased, such as traditional clothing Hanfu.

This change is largely related to the changes of consumer groups, especially the new generation born at the beginning of the new century, whose demand for clothing began to rise to a higher endogenous demand. This fragmented niche demand is a huge test for various clothing brands and will also promote industry changes.

How does the meta-universe empower the clothing industry?

According to Morgan Stanley's research report, the virtual industry demand of fashion and luxury brands is expected to further increase from the current low level. By 2030, the virtual industry will bring 50 billion dollars of additional income to the fashion and luxury industries.

The fashion circle is thinking about what people of generation Z and future people should wear in the era of meta-universe, and how to design and market. The behavior from design to purchase can be completed without physical and space constraints, which is undoubtedly the best welfare for fashion clips. At present, the fiery concept of meta-universe is expected to empower the clothing industry in the following three aspects.

How does the meta-universe empower the clothing industry?

1, design

In the past, clothing design will be adjusted in terms of cost, aesthetics and other needs to meet a wider range of needs and maximize brand profits, but it cannot meet the needs of the increasingly divided minority groups in the future. Players who have experienced hyperuniverse games know the process of pinching their faces. The platform provides a rough model, and players can adjust the model in details according to their own wishes, including size, color, lines and so on. Finally, meet personal preferences.

In the future, with the lowering of the application threshold of virtual reality engine, modeling will become "stupid". With the help of artificial intelligence technology, users can participate in fashion design more easily, which is more similar to PS of 3D pictures.

Step 2 sell

With the development of metacosmic scenes, in the future, Yuan Yu can collect more accurate personal body models, match various clothes, watch the effects in various scenes, and achieve more realistic fitting effects. Thereby enhancing the experience and contributing to an efficient sales process.

In addition, different from the current online stores, Yuan Universe stores can display brands and goods more truly, and selling goods on the spot is more immersive, which is of great benefit to clothing sales.

3. Brand

While empowering the physical business, Metauniverse will also greatly enrich the business of clothing brands in virtual scenes. In order to achieve the immersive experience of the meta-universe, it needs a lot of scene elements to fill, and clothing fields such as clothes, shoes and hats are of course indispensable, even richer than real products. Clothing brands have natural advantages here and are expected to occupy a place in this field in the future.

Metauniverse's empowerment to the clothing industry is certainly more than the above points, but it is enough to show the infinite possibilities of the two in the future. In the future, when we need clothes, customized design, online fitting and even our personal image in the meta-universe can get the same clothes synchronously, which not only greatly improves the experience, but also saves social resources.

Of course, all this requires a long evolutionary process, but it is worth looking forward to. Maybe people in the future can't imagine that there is still the possibility that clothes in the past don't fit. At present, metauniverse technology can not achieve this function, but it can achieve a better shopping experience, such as opening a virtual online store and a better virtual fitting experience, which are also urgently needed by clothing manufacturers, which is conducive to directly boosting sales and saving logistics costs.