21 brand marketing theories you must not know

Share 21 marketing people must know 20 marketing theory. 1, 4P theory product (product), price (price), location (place). Promotion (promotion), plus Z governance power (PoliticalPower), public **** relationship (PublicRelations) is the 6P theory. 2, 4C theory consumers (consumer), cost (cost), convenience (conve-nience), communication (communication) ) 3, 4S theory satisfaction (satisfaction), service (SERVICE), speed (speed), sincerity (sincerity) 4, 4R theory Relevance (association), Reaction (reaction), Relationshio (relationship), Reward (return) 5, 4V theory differentiation ( Variation), functionalization (Versatility), added value (Value), *** Ming (Vibration) 6, 4I theory fun principle (Interesting), the principle of interest (Interests), the principle of interaction (Interaction), the principle of personality ( Individuality) 7, positioning theory put forward by the American marketing experts AlRies and JackTrout, this positioning is not on the product, but to give the expected customer mind a product positioning, occupying the mind of the first 8, IMC (integrated marketing) 01. to consumer database based on big data; 02. regardless of what means of communication, to maintain positioning 'Consistency'_O3. 'Relationship marketing' and 'contact point management', everyone related to the brand is included in the marketing system. 9, CCM (Creative Communication Management) proposed by Professor Chen Gang of Peking University, 01. put forward 'digital living space ', clear digital marketing and consumer scene marketing; 02. brand role is positioned as 'life servicer'; 03. put forward the concept of 'communication element' and the concept of 'creative management', with a copy of the genes of the smallest unit of the combination of different creative combinations derived from the combination. 10, SIVA theory solutions (Solution), information (Information), value (Volue), pathway (Access) 11, USP unique, sales proposition products differentiated from competitors, to make a unique point of interest to consumers 12, technology adoption, production cycle products at different stages of life in the face of changes in different users 13, crisis PR brand facing a crisis, especially the reputation crisis when the public relations techniques, admit mistakes, do not plead guilty, to obtain forgiveness, better is to obtain sympathy. 14, STP marketing market segmentation (MarketSegmentation), the target market (MarketTargeting), market positioning (MarketPositioning) 15, PEST analysis РPolitics(politics).E Economy(ecnomic).Society(soci-ety)、Technology(technology)..16、Porter's Five Forces ModelBarriers to Entry, Threats of Substitutes, Buyer Bargaining Power, Seller Bargaining Power, and Competition among Existing Competitors17、CPDA Task ModelAnalysis,Planning,Control,Implementation18、E-commerce Marketing product positioning, brand management, marketing promotion, website construction, logistics and distribution, after-sales service, customer relationship management19, Marketing Process 01.Discovering, analyzing and evaluating market opportunities; 02.Segmenting and selecting target markets; 03.Market positioning; 04.Marketing mix (product strategy, pricing strategy, distribution strategy, promotional strategy); 05.Marketing budget20, BCGMatrix Boston Matrix, also known as the market growth rate - relative market share matrix, Boston Information Group method, four-quadrant analysis method, product line structure management method, etc. 21, community marketing is the classical marketing theory of relationship marketing, customized marketing, experiential marketing and word-of-mouth marketing to fully integrate, play the interactive advantages of the community, reshaping the brand, the community, the relationship between consumers, the interaction between the three to create a new business model. In the interaction between the three, a new business model is created. Friends who just took a stand (0 people)

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