Classic advertising slogan

1. Everything is possible. --Li Ning brand series of sportswear

--The slogan directly hits the core desire of modern urbanites and stimulates people to advance. The implication is: with Li Ning, everywhere is a sports ground; with Li Ning, how to exercise are fashionable; with Li Ning, you can satisfy your desire for any sport.

2. What will the world be like if mankind loses Lenovo? --Lenovo Group

-Borrowing the positive effect of Lenovo on human beings, it expresses the status and value of the enterprise. The form of question draws people's thoughts and triggers associations, and the short sentences are powerful and easy to memorize.

3.Unusual way - Meters-Bonneville advertisement

--The advertisement slogan is full of personality teasing power, reflecting the contemporary young people full of confidence, the pursuit of nature, and the desire for individuality and independence of the times.

4, look at the success or failure, life is magnificent, but from the beginning again. --CCTV Public Welfare

-Full of heroic feelings, reflecting the meaning of unyielding, highlighting the expression of strong, optimistic, enterprising spirit, with a strong motivational effect.

5, the beauty is not just goods, cheap is definitely the price.

With "not only ...... absolutely" highlights the The practice of the United States Lianmei beliefs: the most beautiful goods, the most beautiful service, the most inexpensive price. The semantics are short but subtle and intriguing.

6, "Family Chinese Medicine": health is waiting here, life is extended here!

--"Waiting for" the use of anthropomorphic rhetorical pattern, written "family Chinese medicine" on people's health of the intimate care, "extension" and the abstraction of the "life" as an image, written "family Chinese medicine" on the effectiveness of people to prolong life.

7, "legal literacy newspaper": good people get good news!

-A double entendre, both tightly held the content of legal newspapers, encouraging people to be good and beautiful, away from the evil, but also publicize the high quality of the newspaper, persuade people to subscribe to the "good" newspaper.

8, "modern family": a book in the hand, a lifetime hand.

--"A book" and "a lifetime" constitute a sharp contrast, highlighting the high quality of "Modern Family"; at the same time, it also emphasizes the close connection between "Modern Family" and its readers. and its readers.

9. The Square and Circle of the World: Taste the bitterness, spices and sweetness of life, and realize the straightness and squareness of the world.

--The name of the newspaper is cleverly embedded in the advertisement slogan, which is well-conceived; it is a neat contrast, which not only brings out the rich content of The Circle of the Earth, but also makes it catchy and easy to publicize.

10, M& M chocolate: not dissolved in the hand, only dissolved in the mouth

-This is the famous advertising master Bernbach's work of inspiration, can be called a classic, and has been passed down to this day. It both reflects the unique USP of the M&M chocolate candy-coated packaging and suggests that M&M chocolate tastes so good that we don't want to make it stay in our hands for a moment.

11, Pepsi: the choice of a new generation

--In the competition with Coca-Cola, Pepsi finally found a breakthrough, they found the market from the young people, positioning themselves as the new generation of cola, inviting the new generation to like the superstar as their own brand spokesman, and finally won the the favor of young people. An advertising slogan clearly conveys the positioning of the brand and creates a market, which is a great credit to this advertising slogan.

12. Volkswagen Beetle: think small

-The American car market in the 1960s was dominated by large cars, and there was no market for the Volkswagen Beetle when it first entered the United States. Bernbach saved the Volkswagen Beetle again by proposing the idea of "think small" and using the power of advertisement to change the concepts of Americans and make them realize the advantages of small cars. Since then, Volkswagen's small cars have steadily dominated the U.S. auto market until Japanese cars entered the U.S. market.

13, Nike: just do it

-Nike through a series of advertisements themed on justdoit and the star effect of the basketball star Jordan, quickly became the first brand of sporting goods, and this advertisement is in line with the mentality of the teenage generation, to do it, as long as be different, just act on it. However, with Jordan's retirement, with just do it changed to "I dream.", Nike's influence gradually weakened.

14, Nokia: people-oriented technology

--Technology people-oriented does not seem to be the earliest put forward by Nokia, but the connotation of this sentence to play to the fullest extent, things have proved that Nokia can be a small brand from the cell phone market for the first brand, it is to honor this idea, from product development to talent management, truly reflect the concept of the "people-oriented technology", "people-oriented technology", "people-oriented technology", "people-oriented technology", "people-oriented technology", "people-oriented technology", "people-oriented technology". Product development to talent management, truly embodies the concept of people-oriented, therefore, the slogan is shouted extraordinarily powerful, because the words have something.

15, De Beers diamonds: diamonds are forever, a forever

--Proof of the classic advertising slogan is always a combination of rich connotation and beautiful statements, De Beers diamonds of this advertisement not only out of the true value of diamonds, but also from another level of the value of love up to the high enough to make it easy for people to associate diamonds with love, which is indeed the most wonderful feeling.

16, Mai's Coffee: Drops of flavor, not enough

- As the world's second-largest coffee brand, Mai's advertising slogan is a classic of language. Unlike Nestle, Mai's sensory experience is better, although not as straightforward as Nestle, but in line with the kind of mood when the coffee, while at the same time the kind of mellow Mai's coffee and the inner feelings of a tight combination, the same test.

17, Mountain Leaf Piano: children who learn the piano will not become bad

-This is the most famous advertising slogan in Taiwan, which captures the parents' mindset and adopts the strategy of attacking the heart, not to talk about the advantages of the piano, but to attract children's parents from the point of view that learning the piano is conducive to the child's physical and mental growth. This is indeed very effective, and parents agree with Yamaha's point of view so much that buying a Yamaha piano is the next step. Yamaha is brilliant at this.

18, Mai's coffee: good things to share with good friends

-This is Mai's coffee into the Taiwan market to launch the advertising slogan, as Nestle has firmly occupied the Taiwan market, that advertising slogan has been y rooted in people's hearts, Mai's had to start from the emotional, to combine coffee and friendship, won the recognition of Taiwan's consumers. This was well recognized by Taiwanese consumers, and Mak's entered the Taiwanese coffee market smoothly. When people see Mai's coffee, they are reminded of the feeling of sharing it with their friends, and it's a good feeling indeed.

19, Remy Martin XO: Remy Martin, good things come naturally

- the noble Remy Martin is not ordinary people can enjoy, so drink Remy Martin XO will have some different feelings, so Remy Martin gives you a hope that as long as you drink Remy Martin, good things will be waiting to come. With such auspicious "divination", who would not want to drink Remy Martin? Especially those honorable people, but also convinced.

20, Dove Chocolate: Milk, Silky Feeling

-The reason why enough on the classic, lies in that "silky feeling" psychological experience; to be able to put the chocolate delicate and smooth feeling of silk to describe the mood is far-reaching enough, imaginative enough. The reason why it's classic is because of the psychological experience of the "silk-like feeling". The power of language is maximized by making full use of the feeling of association.

21, Intel: to give the computer a Pentium core

-Intel's microprocessor was initially only crowned X86, and no brand of its own, in order to highlight their own brand, from 586, the computer's operating speed will be Pentium how much to define. It is said that Intel in order to launch their own Pentium brand, had given the major computer companies 5% rebate, is in their products and packaging on the sticker "intelinside" words, and "give the computer a Pentium core" is a double entendre! The Pentium is the most powerful microprocessor in the world, and the Pentium is the most powerful microprocessor in the world, and the Pentium is the most powerful microprocessor in the world.

22, Toyota: car to the mountain, there will be a road there will be a Toyota

--80s China's reasoning in addition to the domestic car is only the Japanese imported cars. Toyota as Japan's largest automobile company naturally in the Chinese market, and this wonderful advertising slogan is very in line with the situation at the time; cleverly combined with Chinese sayings, reflecting the confidence and a domineering, and catchy. Today, I'm afraid Toyota doesn't dare talk big like that anymore, but many Chinese still remember the jingle.

23, Jinlilai: a man's world

- Jinlilai's success in addition to the benefits of a good name also lies in the success of the positioning, they are located in the success of their own products and status of men, over the years to persevere, and finally become a boutique of men's clothing, and the slogan is a picture of the dragon clear! The tagline accurately reflects the positioning and core values of Jinlilai.

24, Sassoon shampoo: my luster from your style

-Sassoon is Procter & Gamble shampoo brand in the rising star, they invited the international famous hair expert Vidal Sassoon as their brand ambassador. Vidal Sassoon to do their own brand ambassador, and use Vidal Sassoon's own name as the brand. Vidal Sassoon's own name as a brand, so as to set up a professional shampoo, hair care image, and "my luster from your style" is the finishing touch.

25, Philips: Let's do better

-Philips in the field of home appliances has achieved a lot of results **** witnessed, and become the top 500 most profitable electrical group. However, Philips in the advertising campaign in addition to constantly emphasize their own innovative technology, but also never forget to humbly say "let's do better", this gentle hawking seems to be more likely to win the recognition of the people of the country, it is no wonder that the year's Edo will be moved out of a version of the "we have been working hard.

26

26, Levi jeans: different cool, the same pants

- Levi jeans is the world's earliest jeans brand, has always been to personalized image, in the young generation, cool culture seems to be a kind of never out of date culture, Levi jeans on the tight grasp of this group of people's cultural characteristics in order to constantly change with "cool", "cool", "cool", "cool", "cool", "cool", "cool", "cool", "cool", "cool", "cool" and "cool". Levi's Jeans has been able to keep up with the cultural characteristics of this group of people by constantly changing advertisements with the image of "cool" in order to impress the new "cool" people who are at the forefront of fashion and to keep the brand fresh and productive for a long time.

27. Voluntary blood donation: I don't know you, but I thank you!

-Everyone who participates in voluntary blood donation will be touched by this advertising slogan, which is simple and unadorned, but truly reflects the matter of voluntary blood donation, and at the same time expresses the heartfelt feelings of a patient who receives voluntary blood donation.

28, Nissan: in the old days there was a thousand miles of horses, now there is a Nissan car

- and Toyota entered the then still very backward Chinese market at almost the same time, their Duke, Sunshine, Bluebird, Fengdu sedan has been a popular model in the Chinese market. Nissan's promotion in the Chinese market with a very Chinese and traditional advertising slogan: in ancient times there was a thousand-mile horse, now there is a Nissan car, to draw closer to the Chinese people, thus establishing Nissan's position as the second car in China.

29, BMW: driving fun, innovation is unlimited

- BMW and Mercedes-Benz are cars in the boutique, the difference is that Mercedes-Benz embodies a sense of dignity and identity, the owner often hire people to drive; and BMW is different, although the same on behalf of the identity, but obviously belongs to a younger class of rich people!

The BMW is different, although it also represents status, but obviously belongs to a younger and richer class, and they often drive themselves to experience the driving pleasure of the BMW.

30, 555 cigarettes: extraordinary, mellow and satisfied

-Internationally renowned cigarette brand 555 is the star of the race track. Although they can not appear in the public media, but they have become the sponsors of various international automobile competitions and rallies. 555 cigarettes communication language through a kind of temperament and mentality, with the attack on the heart of the language style to satisfy the smoker's psychological feelings, so that smoking has become a psychological experience

31, seven happy drink: non-Coke

- In the face of Coca-Cola and Pepsi's "monopoly" in the cola market, Seven Happiness soda was faced with an embarrassing situation, when Seven Happiness used reverse thinking to position itself as a non-cola carbonated car, and Coca-Cola and Pepsi established a separation, but it gained unexpected success and became the third largest brand of carbonated beverages in the carbonated beverage market. It was an unexpected success and became the third largest brand in the carbonated beverage market. The creative positioning created a whole new market for Seven Happiness.

32. Tissot Watch: Swiss Tissot, World Wide Shuttle

-Tissot is a Swiss watch, and the slogan utilizes the technique of pressure rhyme, which is simple and easy to remember, and it is an example of the clever combination of the communication language and the Chinese language among international brands.

33, Kodak: this is the moment

- the first brand of the film market never use to emphasize their own saturated colors, fine particles of these indicators, but with life in the wonderful, unforgettable moments to impress the consumer, stationed in the beautiful moments, to give you eternal memories of the Kodak film is the theme of the eternal, whether it is "suffering from every moment of life", "the", "the", "the", "the" or "the", "the", "the". Whether it is "suffering from every moment of life" and "this is the moment" is the theme of the centralized reflection.

34, Motorola: flying over the infinite

- analog era, Motorola is deservedly dominant, however, due to strategic errors, Motorola in the digital era by the upstart Nokia exceeded the loss of former glory. Motorola dreamed of one day to unfold the wings of freedom again, spread their wings and fly over the infinite. This is Motorola's ideal. Today, in the era of infinite Internet, Motorola finally flies high again and flies freely. The take-off of China's economy has created a number of excellent domestic enterprises and famous brands. Among them, those market-tested communication words have become an integral part of the brand value, injecting spiritual food to the brand and well interpreting the core value of the enterprise and brand.

35, Haier: Haier, made in China

-Domestic household appliances have always been considered low-quality and low-priced, even if the export of very few made-in-China brand.

Haier, China's leading home appliance companies, in China's domestic electrical industry towards maturity, decisively hit the "Made in China" banner, shouting very strong, invigorating the self-confidence of the country, and enhance the sense of national pride. In terms of the advertising slogan itself, the wonderful in a "made", concise and powerful, full of energy.

36, China Unicom: the love of the Chinese knot, connecting the hearts of the four seas

- Unicom's logo is the image of a Chinese knot, itself full of affinity. The birth of Unicom has made a great contribution to promoting the development of China's communications industry. They have challenged China Telecom time and again, and have gradually grown in the competition with high quality services and low prices. Unicom has naturally integrated its logo and brand name into its advertising slogan, which is harmonized from the appearance to the spirit, reflecting the spiritual concept of the enterprise.

37, Business Link: Technology Makes It Easier for You

-The rise of Business Link is a miracle, and they explain what "Technology Makes It Easier for You" means with simple, easy-to-use Business Link, which is to make life more organized and convenient with simple operation. It is to make life more organized and convenient with simple operation, which is the benefit brought by high technology. With its extensive advertising, Business Link has created a market.

38, Fiat: once owned, no choice

-When people's quality of life reaches a certain height, the watch is no longer between such a single purpose, Fiat with the noble quality, to connect themselves with the identity, so that people wear Fiat watches, more feeling of extraordinary temperament and only my exclusive respect. And only I enjoy the feeling of honor. If you have this feeling you will still choose other watches?

39, Li Ning: leave the wonderful to themselves

--I am afraid that the best sporting goods in the country is not "Li Ning" is none other than. Sporting goods is the world of young people, you must shape a unique brand personality to attract them, Nike's success is clear evidence. Li Ning's brand road is not smooth sailing, neither Nike's superstar, nor Reebok's international background. The brand's "keep the excitement to yourself" is also in line with the mentality of teenagers, who don't want excitement.

40, Zhang Yu: legendary quality, a hundred years of Zhang Yu

-When the imported red wine swarmed into the Chinese market, Zhang Yu as the representative of domestic wine is not repulsed, but by shaping a hundred years of Zhang Yu's brand image, enriched with wine cultural connotations, so that a legendary quality of the old national enterprise stood firm.

41, Xinfei refrigerator: Xinfei advertisements do well, not as good as Xinfei refrigerator

-This advertisement has caused controversy, language academics, advertising critics, competitors have joined the ranks of the discussion, praise or depreciation, anyway, Xinfei is nothing to sneak pleasure, after all, the advertisement can cause such a wide range of attention is a success. After all, if the advertisement can attract such a wide attention, it is a success, and the popularity of Xinfei has been raised by an unknown amount. Afterwards, Xinfei has been sitting steadily on the position of the refrigerator industry, until today, it is still in use.

42, Coca-Cola: forever Coca-Cola, unique good taste

--Coca-Cola is always in the carbonated beverage market, and it seems that Coke is Coca-Cola. Although Coca-Cola's advertising slogan has to be changed every few years, and a number of thematic advertising slogans that can be regarded as classic have been passed down, but this one has been used for the longest period of time, and it can best represent the spiritual connotation of Coca-Cola. I agree with 0|