What is digital marketing?

The introduction of Baidu Encyclopedia is as follows: Digital marketing-Baidu Encyclopedia refers to a marketing method to achieve marketing purposes with the help of the Internet, computer communication technology and digital interactive media. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and economical way. The goal of digital marketing is: let our enterprises go to the market with the lowest cost and the fastest speed to meet the needs of customers. ?

Digital marketing is to give full play to the great role of modern communication technology and computer technology, put the whole process of marketing under the control of modern communication technology and computer technology, let the nerves of enterprises spread all over every corner of product marketing, and let every terminal of enterprise marketing be covered with sensors of product marketing, thus changing the information asymmetry between enterprises and marketing, and realizing the statistics of each commodity sales and the predictability of market changes. Therefore, the production of enterprises can be guided by marketing figures, and the formulation and implementation of marketing strategies can be guided by marketing figures, which not only realizes the good situation of "knowing ourselves and knowing ourselves, winning every battle" in the market economy. ?

digital marketing

Digital marketing is not only a revolution of technical means, but also a deeper revolution of ideas. It is the integration of target marketing, direct marketing, decentralized marketing, customer-oriented marketing, two-way interactive marketing, remote or global marketing, virtual marketing, paperless trading and customer participation marketing. Digital marketing gives new meaning to marketing mix, and its functions mainly include information exchange, online purchase, online release, electronic money, online advertising, corporate public relations and so on. It is the main marketing mode and development trend of enterprises in the digital economy era. ?

Digital marketing has the following characteristics:?

Integration realizes the close integration of the foreground and the background, which is the basis for quickly responding to customers' personalized needs. From commodity information to collection and after-sales service in one go, it is also an overall marketing channel. On the other hand, enterprises can use the Internet to design, plan and implement different communication marketing activities in a unified way, so as to avoid the negative impact caused by different communication inconsistencies. ?

Personalized service, digital marketing provides personalized products according to customer needs, and can also track the sales habits and hobbies of each customer and recommend related products. Online promotion is a low-cost and humanized marketing method. ?

More abundant product information, online can provide detailed specifications, technical indicators, warranty information, usage and so on. Current products even provide answers to frequently asked questions. Users can easily find products, prices, brands and so on through the Internet. ?

Greater choice space, digital marketing will not be limited by shelves and inventory, providing a huge ballroom for product display and sales, allowing customers to provide almost unlimited choice space. ?

Lower cost advantage, the cost of publishing information on the Internet is limited, the distribution link can be shortened by selling products directly to consumers, and anyone who publishes information can claim it independently, which can broaden the sales scope, thus saving the promotion cost, thus reducing the cost and making the products competitive in price. Visitors are mostly customers who are interested in this kind of products, and the audience is accurate, which avoids a lot of useless information transmission and saves money. You can also adjust the inventory according to the ordering situation to reduce the inventory cost. ?

More flexible marketing, product types, prices, marketing methods can be adjusted in time according to customer needs, competitive environment or inventory, the network can transcend time and space restrictions and multimedia sound and light functions, and can give full play to the innovation of marketers. ?

Optimize services, digital marketing one-on-one service, give customers more room for free consideration, avoid impulsive shopping, and make decisions after comparison. Online service can be a 24-hour service, and it is faster. Not only after-sales service, but also in the process of customer consultation and purchase, enterprises can provide services in time to help customers complete their purchase behavior. Under normal circumstances, the cost of after-sales service accounts for 67% of the development cost, and providing network services can reduce this cost. ?

In addition, digital marketing also has the characteristics of multimedia, cross-time, interaction, personification, advance, high efficiency and economy. Because of the use of various attributes of digital products, digital marketing has added many new features on the basis of transforming traditional marketing methods.