This paper analyzes the influence of China traditional culture on consumers in China from the perspective of marketing.

China's traditional culture has formed China people's feelings for a certain region. After all, it is the thing that I have been exposed to most every day since I was a child, and culture has been deeply imprinted in my mind.

Who is the consumer and what is it? In fact, consumers are the public, that is, all groups in society. Since our traditional culture has been deeply imprinted in the hearts of China people, I'm afraid that as long as we integrate the traditional culture of China visually and sensually and get recognition, we will certainly attract consumers' attention and deepen their understanding. The effect of brand promotion is also in place.