The scenic spot wants to be a mall applet. What do you recommend? What should I do?

The applet mall is just a marketing channel, which is actually a way to get customers similar to physical stores, apps, platforms and so on. It can't bring qualitative change to the enterprise, it is a value-added service of the enterprise, which can make the enterprise better. What really brings qualitative change to enterprises is their own products or services, which is what enterprises should pay more attention to.

According to the specific functions required by the small program mall.

According to the current contact with some users' needs, it can be roughly divided into two categories:

1, a small program mall for merchants' own use, belongs to the category of B2C, that is, merchants sell goods to consumers. Most of them are online to offline. There are physical stores offline, and then do online small programs.

2.B2B2C, a small program in which multi-user merchants settle in, does not necessarily sell specific goods. The profit model is mainly to invite merchants to settle in this small program, and deduct points or charge annual fees through merchant transactions.

What functions and cost budget are needed for the development of these two types of small program malls?

1, merchant self-use type

It is important to see what mode to use to operate the small programs used by the merchants themselves. Nowadays, many traditional businesses want to transform or try to make online platforms, but if the online platform you build is just for the convenience of users to buy or simply to buy and sell, then you will eventually find that the traffic cost will be much higher than the profit through online platforms. Therefore, small programs on online platforms must consider distribution or other marketing functions in order to develop.

Here are some examples to illustrate:

Pintuan, Pintuan is actually similar to Pinduoduo's model. This is a very good marketing tool. You can constantly attract new users through old users. Distributing fission is also a fission game. For example, for example, we are a small program selling fresh food or supermarkets. You can tell the old users to share, introduce a new user, and we will return the 5- 10 yuan no threshold coupon to the old users. Another example: for example, we are a small program selling cosmetics. We can tell old users and share them with friends, and we will give them a certain rebate. So if you are a small program for business, you must choose which functions you need to develop in the end according to your own mode. The current platform, whether it is an APPlet or an app, if your starting point is only for the convenience of users, users may not choose you.

2. Small programs of multi-user merchants. Small programs of multi-user merchants are generally not recommended for novices. Why? The essence of merchants entering your platform is that your platform can help merchants sell products. For ordinary merchants, making such a platform means constantly introducing traffic to the platform, and the input of traffic cost may be much higher than the deduction service fee you get from the merchants.

Based on the above premise, when making a small program mall, the focus should be more on the creation of online marketing channels, and the promotion of small program malls should be carried out from multiple angles and dimensions.

How to choose a suitable applet template platform?

1, directly search for the word "applet" or "WeChat applet" in major search engines. Baidu, Google, 360 search engines, etc. Check the long-term advertising investment ratio of major platforms in search engines, and rank the top platforms for a long time! They are all relatively large, and we can see how much they attach importance to small programs. Because the huge advertising fee can show their determination to this market! But remember that it is the top 1-3 pages in the long-term ranking.

2. Check the enterprise qualifications of the major platforms in your mind. You can use enterprise query software such as enterprise query to query the qualifications, operation and intellectual property rights (software copyright, etc.) of major platforms. ).

3. Go to the corresponding platform to see if the case meets your own needs.

4. The general platform has the permission to try out the account, depending on whether the background is operable and smooth. Is it convenient?

The most important thing is the price. No matter how good the platform is, we should also consider the initial fee and the next year's renewal fee. If you spend a lot of money to buy a template platform, it is actually not cost-effective. The price should be controlled within 5K. Otherwise, you should have been cheated.