What's the difference between traditional online marketing and social media marketing?

First of all, the center of gravity is different

Traditional network marketing focuses on enterprises and products. Enterprises control information and pay more attention to the identification of media. The information that users of traditional network marketing get when searching for products is only the information that the products themselves want to convey to you, so it is difficult for you to tell whether it is good or not. Social media marketing values users, users are the protagonists, and information is not controlled by enterprises. Social media pays more attention to how to interact with users. Different from traditional online marketing, social media marketing users can communicate with other users, understand other users' experiences, and then decide whether to sell, which reminds me that many of us now buy things in Taobao and always habitually go to see buyers' shows.

Second, the content types are different.

In social media marketing, the content is to establish a social platform in a suitable background, social media is interactive marketing based on the community, and the content is more about establishing a social platform. Traditional network marketing is a single communication between marketers and audiences, while traditional content marketing allows websites to have longer forms of content. Brands can publish blog posts, videos, consulting charts and so on.

Third, the goals are different.

Although both social media marketing and content marketing can serve various purposes, social media marketing often has two goals:

The first is brand awareness: organize activities or discussions around the brand.

The second is to retain and satisfy customers: companies can use social channels as an open forum to talk with customers around users' questions and problems.

Fourth, the cost is different.

With the development of the Internet, the cost of traditional online marketing is getting higher and higher, whether it is SEM? The marketing cost of soft-text advertisements is rising. The click cost of advertising has also been rising, which brings great cost pressure to enterprises and individuals who want to conduct marketing on traditional networks. Just like the "Putian Department" medical care that broke out last year, it relies more on DSP promotion.

However, social media marketing is different. It focuses on Weibo, WeChat, forums, post bars and other user gathering places, and emphasizes the interaction with users, which can generate a batch of "tap water" and attract the attention of surrounding users. The best example is that the movie The Return of the Great Sage is driven by loyal users.

Simple point can be summarized as follows:

Traditional marketing:

monodirectional

Corporate brand is the protagonist and can control information.

Pursue a lot of attention

Social media marketing:

The user is the protagonist and the information is out of control.

Community, find and maintain influencers.

Fragmentation and refinement, humanized maintenance of each contact.