BOOK: "The Awakening of Design" a book documenting the growth of the master

The text is divided into two parts, the first part is similar to a collection of articles by Mr. Ikko Tanaka, and the second part is an appendix, the growth of Mr. Ikko Tanaka and his life.

A reader's point of view to see Ikko Tanaka's growth in design is so different, a design artisan's growth is so different and so self-disciplined serious efforts. When reading, one can feel his warm and down-to-earth style of writing, his rigor and seriousness in doing design work, and the novelty of his ideas, many of which do not seem to be outdated now.

Ikko Tanaka holds a very high position in the graphic design world, and has been called "Japan's national treasure" of graphic designers. His work is competent, the use of color is always eye-catching, and never misses a beat. His works have a strong traditional Japanese cultural flavor, and his bold style and bright colors give people the power and tension.

Freshness, with a strong flavor of traditional Japanese culture is one of his characteristics. And he loved Japanese traditional culture since childhood, theater, from the childhood like to cut various fonts collage into their favorite patterns have a lot to do with the real "from the small to see the big".

The book is divided into two main parts, and describes Ikko Tanaka in the proper order of individuals - others. Only those who like it will enjoy it.

Excerpts from the article:

1. The simplicity of the past, which had a deep meaning, has slowly become the simplicity of intuition. The nothing of the past means forgetting, and the nothing of modern times represents nothingness. The mechanization of cities is developing rapidly, artificial satellites are widely used, and the supersonic age has come. Compared to the continuous expansion of time and space around us, the survival of human beings themselves seems more and more insignificant. The former aesthetic coordinates are little by little being displaced in parallel. On the one hand, human beings hope to recover the old sentiment in terms of sensibility, and on the other hand, they can't help but get immersed and lost in the experience of the new vision.

2. In my opinion, thinking about the regeneration of the wounded earth, re-understanding the non-Western European civilization, getting rid of the neat and tidy continental style, controlling the excessive pursuit of comfort, and retrieving the aesthetics of the non-smooth and shiny objects are the biggest topics of the design in the twenty-first century.

3. The ability to mass produce is becoming more and more powerful, and with the expansion of consumption, people's sense of materiality and possessions is also diluted.

4. The more informatized society becomes, the more it seeks a fresher and more independent image.

5. The poster, as if an immortal bird, is reborn with a new face in every dying moment.

6. The purpose of the poster is to communicate with people all over the world, so the emotion of which should have uniqueness and universality in the design expression, I think there is a number of creative works can be beyond the boundaries of understanding.

7. In the design workflow of information overload and mass production, people are beginning to lose the ability to juggle their brains and their hands at the same time. Our world has become a system that collects information and enters it mechanically, with the idea part of it gradually being buried by the so-called intuition of arrogant city dwellers.

8. People have an instinctive resistance to the highly mechanical civilization of the modern age, and prefer to rest in the evocation of the human condition. The excessive promotion of secularity in popular art has given rise to nostalgia in people's hearts. On the one hand, human beings want to retrieve the feelings of the past in the sensibility, and on the other hand, they can not help but be immersed in the new visual experience and get lost.