Analysis of traditional store member marketing model

Looking at the whole jewelry industry at present, "difficulty in obtaining customers" has become a common operating pain point. Faced with the same difficulty in getting customers, some people are complaining about the big environment, while others are trying to act! It is the most important thing for jewelry stores to win customers by making active marketing strategies for membership activities. How to develop the marketing of membership activities in jewelry stores. Learn the following trilogy of member activity marketing, and the skyrocketing store performance may no longer be a problem! First, it is very important to draw portraits of members, accurately lock in the era of customer big data, and understand the portraits of members in stores! This is an indispensable part of accurate marketing of activities. Before the event, jewelry stores should make good use of marketing software to accurately draw portraits of members. This kind of software keeps and follows up the basic information and consumption information of each member, such as age, consumption details, gender, etc., and then classifies the members according to all the information of the members, which can better analyze and understand the customer's consumption habits, consumption preferences and consumption ability according to the data. Jewelry stores can plan different preferential activities according to the analysis of different levels and categories of members through jewelry store marketing management software, accurately awaken and stimulate the customer base, and send the preferential treatment to the hearts of members, and the transaction rate will be higher! Second, choose appropriate marketing activities to stimulate members' wishes. After analyzing the portraits of members, the next step is to formulate corresponding marketing activities for members and determine the form of activities and preferential intensity. Generally speaking, jewelry stores can choose corresponding member marketing activities according to different activity objects and marketing scenarios, such as group discount, member grade discount, coupon, full reduction and full gift, point redemption and so on. Through these different marketing activities, we can stimulate the consumption desire of members in a targeted manner, thus increasing the turnover of jewelry stores! Third, the discount is accurately pushed and quickly drained. After the jewelry store has made a marketing plan, the next important step is to push the preferential activities to members and guide them to spend. Generally speaking, jewelry store employees can directly tell customers about the discount when they call their members to pay a return visit, but this operation leads to high labor costs and not necessarily good results. With the help of jewelry store management software, jewelry stores can push the notice of preferential activities to members' mobile phones via SMS or WeChat. This type of accurate push can not only push different preferential activities for different member groups, but also will not affect the normal life of members, which is convenient for quickly draining every member. An effective member marketing activity is inseparable from the support of excellent marketing software! As we all know, almost all jewelry stores will attract customers through the marketing of membership activities. However, in the era of big data, it is difficult to adapt to market development only by relying on traditional marketing models. Oran jewelry management software and other software can provide a variety of offline and online communication marketing tools, which is more helpful for jewelry store members to get customers. Combined with the WeChat membership system, Olan Jewelry Management Software can help jewelry stores quickly access the WeChat 65.438+0.2 billion user traffic pool, as well as lottery, group purchase, coupons and other activities. , quickly attract new customers, firmly retain old customers, and let more customers become loyal members of the store. It is difficult to get customers, and it will be even harder to improve performance! How should jewelry stores get out of this dilemma? Learn the marketing trilogy of the above membership activities, and choose the appropriate professional marketing software by combining online and offline. Even in the off-season, it is no longer difficult for jewelry stores to get customers, and the performance of stores may skyrocket!