Creative Design of Advertising Posters —— Classification and Appreciation of Poster Design?

50 excellent creative outdoor advertising designs, regardless of brand, company, product, advertising is one of the most important parts in marketing. There are many kinds of advertisements, such as online advertisements, outdoor advertisements, printed advertisements and so on. Outdoor advertising is a kind of advertising. For a long time, with the rapid growth of online advertising, outdoor advertising continued to decline. In order to overcome this downward trend, advertising companies and advertisers continue to launch a variety of wonderful creative outdoor advertisements. The creativity and innovative ways of outdoor advertising have changed the marketing scene. Thus becoming an effective marketing tool. As we all know, outdoor advertisements include billboards, posters, wall paints, newsletters and so on. Nowadays, there have been huge new creative outdoor advertisements. Advertisers have begun to make the best advertising ideas to attract users. In today's fast-developing world, a simple billboard will never attract people's attention, nor can it promote any form of added value. Therefore, the advertising effect that makes your users willing to stop and watch is the highest. Here is an excellent outdoor creative advertising design for everyone, hoping to stimulate your creative inspiration.

1) hot wheels: BigBoy.

2) Barruel: Fish.

3)Vitakraft:PowerfoodforBirds。

4) Formula tooth care: bite.

5) Nestle: Kitkat.

6)BearfromJohnWest。

7) Maslid: Tongue.

8)Badfood，BadDog。 All vitamins, all spices.

9)ArenaSwimwear: Predator.

/kloc-0 10)bosenoiserruction headphones: train.

11) rimmelquickdrynilpolish: come on.

12) Pershill: Flamingo.

ESPN: Sofa.

14) Tropicana: Billboardpoweredbyoranges.

15) Copenhagen Zoo: Snake Bus.

16) Pepsi: skiing.

17) national insurance: lottery.

18)ColgatePlax: Eye mask.

19)Danerolles: Croissants.

20) UNICEF /tap project: dirty water.

2 1) BMW: dying.

22)lexumeuropeaneyclinic: octopus.

23) Drytheriverforest: 3D paper horse.

23)ASSS: Bring billboards into life.

24) Otistra Velocks: Airport.

25) Coca-Cola: straws, posters.

26) Cause of pothole: stunt.

27) milk billboard.

28)TV3: Law and Politics; OrderOutdoorLamp。

29)ClearChannelSingapore: mosquitoes.

30)DriveDry: Let's date. 1.

3 1) adidas: Petr Cech.

32)Alac: football.

33)GM Chevrolet: fence.

34) Volkswagen: Lake.

35)NewcastleBrownAle:ShadowArt。

36)Panasonicnosetrimmer: Bald.

37) Adidas: all day dream about sneakers, trees.

38)Fiat500: Penguin.

39) McDonald's: pie.

40)ogawaventilingfan: cigarettes.

4 1) Mitsubishi Miev:imievelelectricbillboard.

42)community first credit union:flexible bus。

43)NikeShox: blue.

44) Government Traffic Safety Office: Bus Safety.

45) Streptococcus: Human.

46) UNICEF: vaccines.

47) Mammoth Mountains.

48) Yellow Pages: Pi.

49)Absolut:LemonDropBusStop。

50) Begun: Insect killer.

Address of this article:

Translation: thinking network

What are the creative methods of advertising? 1. The general usage of metaphor in advertising design is to compare a product or an element that can represent a product to something with a certain function. The condition of this method is that the two elements are similar in appearance. ▲ Compare the product (chicken nuggets) to a blazing flame ▲ Compare the cloth to red wine. 2. Replace one element with another, or replace the whole with a part. ▲ Replacing women with lipstick ▲ stands for Green Hand Hulk. 3. Personification refers to personification of a product or elements that can represent a product. Personification usually has humorous effect, and its manifestations are mainly as follows. A. personification is to add human characteristics to things, such as facial features or movements. B copywriting personification does not need to change the appearance of things, but endows them with human characteristics, such as describing something with words that describe people, or making it speak, and so on. 4. Double exposure is the double exposure effect in simulated photography. The most common usage is to overlay related scenes on the basis of people or things, which has certain artistic effect and visual impact. & ltimg " = " " size = "(max-width:600 px) 100 VW，600px"data-cke-saved-src= "

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300 w " style = " text-indent:2em； ">▲ Clever combination of elephants and cars through double exposure. 5. Divergence refers to putting the product in the center and spreading its related elements around to show its functions or services. 6. Putting the elements related to the product or theme on a platform can make the visual subject more concentrated, and at the same time enhance the sense of form and visual impact of the picture. 7. Make products or product-related things into platforms, such as mobile phones, bank cards, books, handhelds, etc. , which are all suitable for placing elements, can be used to express what products or services are available on elements, and so on. 8. Turn the theme into a concept with a strong sense of picture. For example, you can pack the broadband and mobile phone traffic of the whole family into a whole family bucket. For another example, we can package some theme activities into XX planet, representing a new world. ▲ Wonderful Planet of Qi Yu Shuo 9. Alienation refers to the combination of two or more elements with similar structure but different textures into a new whole. This effect is unified and comparative. 10. Use the elements related to products or brands to form a keyword 1 1. Use products and related elements to form a symbol. Similarly, this symbol must be related to the theme and not too complicated. 12. Replace an element in a normal thing or scene with other elements to show that the element also has the effect or characteristics of the original. ▲ Use couriers instead of shells to illustrate the characteristics of express delivery. ▲ Replace the fruit on the branch with the beverage package to show the original flavor of the beverage. 13. Take the big scene out of the whole, such as ocean, grass and room. These elements have no obvious sense of boundary and will not appear in an independent state in reality, but we can make a boundary for them to make them independent of the whole. 14. Scene symbols, such as logo graphics, or graphic symbols that can represent product functions and publicity themes, to create a scene composed of related elements. 15. Quoting classic allusions such as Journey to the West and Three Kingdoms, and often quoting games such as Super Mario and Tetris in advertising creativity can effectively increase consumers' attention to advertisements. 16. Integrate words or symbols into the scene as objects. If the core appeal of an advertisement is a certain number or symbol, it can also be integrated into the scene as a core element, and then relevant elements can be added around it. 17. exaggeration, such as exaggerating efficacy and exaggerating the proportion of things. Or change the original proportion of things. 18. Combining the elements that can represent the product with the theme is a very direct form of advertising design. Combining conventional pictures and texts into a whole can increase the relevance of pictures and texts and reduce the cost of communication. 19. Positive and negative graphics Positive and negative graphics are not only common in logo design, but also commonly used in poster design and advertising design. Positive and negative graphics are generally concise and ingenious, and have strong visual impact. ▲ Coca-Cola posters like to use this technique. 20. Add a scene to the product and visualize its functions or features. 2 1. In order to meet the demand, many advertising designs incorporate two or more creative techniques. ▲ The picture above shows substitution and metaphor ▲ The picture above shows the integration of symbol scene and text scene ▲ The picture above shows exaggeration and element separation. There are ways and skills to sum up everything. Even seemingly uncontrollable things, such as art and creativity, methods and technology, can't guarantee to bring you a big idea, but they can provide you with clear ideas, improve your efficiency and keep your creative level above a baseline. I hope this article can help you.

Classification and appreciation of poster design? Analyze different poster styles, learn from their advantages and improve the aesthetic ability of posters! 0 1, Music-themed illustration poster design-This set of illustration posters by Korean designer Ye Jiyun is designed with music as the theme. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style. 02. Creative Font Poster Design-Swiss c2f Design Studio Swiss C2F was founded in Switzerland in 2006 by CybuRichli and FabienneBurri.

visual communication design

In the studio, the design styles and forms of font poster works are varied, mostly based on three-dimensional effect display. 03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plant flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling. 04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics. 05, creative graphic segmentation poster design-Modulwerk This is a group of creative posters that use simple graphics and lines to segment elements, and the color scheme mostly uses contrast colors.

Red and black.

Red, blue, Rayna Sue, etc. , attract users' attention, and give people a comfortable feeling as a whole. 06, creative brain hole poster design-Modulwerk This group of posters has wide brain holes, mainly in red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong. 07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference. 08. Bright paper poster design Bright paper poster is a kind of three-dimensional poster. Stereo vision and paper thickness are the keys to the design of paper effect posters. This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors. 9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery. 10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not dull, and the combination of typesetting, superposition and rotation of copywriting adds a lot of liveliness to the poster. 1 1, ink element poster design ink element representative

traditional Chinese culture

Is a unique language with oriental aesthetic implication, and its charm and color are contained in it.

Chinese culture

The essence of poster design is not only to express the characteristics of ink and wash, but also to enrich the picture, enhance the artistic effect and achieve a certain aesthetic artistic conception. 12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring. 13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster. 14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix with portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure. The overall collocation is interesting, concise and beautiful. 15, retro poster design-

Denmark

Designer MadsBerg's commercial posters have a unique style, like relatively old works, with the feeling of ancient elements and printed matter, forming a strong retro style. The characteristic of this designer's poster is to transform the classic poster art into a modern and eternal style. 16, collage poster design This is a set of creative collage poster design, including graffiti, illustration, photography,

vector graphics

, collage elements, etc. The forms of expression are mostly geometric figures and irregular shapes. 17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details. Posters at the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals. 18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity. 19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are a lot of lines, it won't make people feel confused, but the rhythm is orderly. 20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color schemes to form a perfect combination.