Oral B electric toothbrush is listed in Asia: there will be more localized production and supply chain investment.

P&G's Oral B brand first released iO9 rose powder at China International Import Expo (CIIE), which is the highest end product of iO series. According to reports, Oral B iO cloud sensor brush has obtained more than 250 patents after 6 years of product research and development, and won the annual innovation award and the red dot design award at the 2020 CES International Consumer Electronics Show.

Oral B Cloud Brush i09 Rose Powder is the first show of China International Import Expo (CIIE) in Asia.

"The electric toothbrush has the blessing of technology, including its vibration and some pressure sensing. It is a very good brushing aid, which can help you clean your teeth better and help you master the strength better, so as to achieve oral health." Hao Lei said that no matter whether it is an electric toothbrush or an ordinary toothbrush, as long as you brush your teeth in the right way, you can achieve a good effect of cleaning your mouth. But with the blessing of technology, electric toothbrush can better guide users to brush their teeth, which is the advantage of electric toothbrush.

Hao Lei said that countries such as Europe and the United States have a good acceptance of electric toothbrushes, and the current proportion has reached about 40-50%. Electric toothbrushes have only been widely promoted in China in recent years, and currently account for only 10%. With the increasing awareness of oral cavity in China, the utilization rate and market development of electric toothbrushes will be better and better. He also revealed that the current proportion of Oral B electric toothbrushes has reached 95%.

According to the statistics of the third-party Kaidu Consulting, the annual sales of electric toothbrushes in China is about 9.5 billion yuan.

Hao Lei revealed that the newly launched iO9 rose powder was imported from overseas, but Oral B has an electric toothbrush factory in Minhang. After the new toothbrush was imported from overseas, it was packaged and assembled by Shanghai Minhang factory and finally put on the market. "Recently, we added a brush head production line in Minhang factory in Shanghai. Because with the development of China market and the whole business, we will have more localized production and localized supply chain investment. "