Marketing methods of e-commerce

With the rapid development of the Internet, the value of online marketing is gradually recognized and valued by the majority of business owners. So, what are the marketing methods of e-commerce? Below I collect and sort out the marketing methods of e-commerce for you, hoping to help you!

E-commerce marketing methods 1 1, search engine marketing

There are two kinds of search engine marketing: SEO and PPC.

SEO is search engine optimization, that is, optimizing the website structure (internal link structure, physical structure and logical structure of the website), high-quality website theme content and rich and valuable external links, making the website more user-friendly and search engine-friendly, thus gaining an advantage ranking in search engines and introducing traffic to the website.

PPC refers to the purchase of advertising space on the search results page to achieve marketing purposes. Major search engines have launched their own advertising systems, but in different forms. The advantage of search engine advertising is relevance. Because advertisements only appear in related search results or related topic web pages, search engine advertisements are more effective than traditional advertisements, and the customer conversion rate is higher.

2. Email marketing

Mail marketing is to provide users with industry and product information by mail in the form of subscription, so as to establish trust and trust relationship with users. Most companies and websites have used e-mail marketing. After all, e-mail is already one of the basic application services of the Internet.

3. Instant messaging marketing

As the name implies, it is a marketing method to promote by using instant chat tools on the network. Adopting this marketing method requires us to consider providing users with valuable information.

4. Virus marketing

Viral marketing does not use viruses or rogue plug-ins to promote publicity, but guides and stimulates users to actively promote publicity through a reasonable and effective integral system, which is a marketing model based on benefiting users.

5.BBS marketing

This has been widely used now, and most of them pour water into portal forums and leave links to their own websites, which can bring hundreds of IPS every day. Of course, for enterprises, BBS marketing should be more professional and refined.

6. Blog marketing

Blog marketing is the establishment of enterprise blogs, which are used for interactive communication between enterprises and users and reflect corporate culture. Generally, the contents of enterprise blogs are industry comments, work feelings, mood essays, professional technology and the like, which makes users trust enterprises more and deepen brand influence.

Blog marketing can be realized by self-built blogs of enterprises or by third-party BSP. Enterprises communicate through blogs, thus enhancing customer relationships and improving business activities.

Compared with advertising, enterprise blog marketing is an indirect marketing. Enterprises communicate with consumers through blogs, publish corporate news, collect feedback and opinions, and realize corporate public relations. Although these products are not directly promoted, the process of getting users close, listening and communicating is itself the best marketing means. Corporate blogs have similar functions to corporate websites, but blogs are more popular and casual.

7. Creative advertising marketing

Creative advertising marketing, perhaps you will be inspired after reading "Analysis of Hot Real Estate Marketing of Haofangwang". Creative advertising of enterprises can deepen brand influence and brand building.

8, knowledge-based marketing

Knowledge marketing is like Baidu's "knowing", which enhances users' stickiness through questions and answers between users. If you expand users' knowledge level, users will thank you. Imagine, enterprises might as well set up an interactive channel such as online troubleshooting, so that users can experience their professional technical level and quality service, or set up a special area to popularize relevant knowledge to users and update it regularly every day.

9. Event marketing

Event marketing can be said to be hype, a valuable news point, or a sudden practice inside or outside the platform to enhance its influence. For example, Haofang.com was discovered a few minutes after being hacked, so I wrote an article briefly introducing the incident in the shortest time and sent it to several frequently active QQ groups and forums. Of course, it would be better if I could write an in-depth report based on the incident and let more people pay attention to my blog.

10, word-of-mouth marketing

Although word-of-mouth marketing did not exist in the 2.0 era, it was more obvious and important in the 2.0 era. Today's word-of-mouth network and 360 word-of-mouth information network have done very well in these aspects.

1 1, direct sales

Direct marketing originated in the United States, and now it has swept all developed countries and newly industrialized countries, and has been called "epoch-making marketing revolution" by western marketing scientists. There is an urgent need to introduce direct selling in Chinese mainland. Some enterprises try to carry out mail order and telemarketing by themselves, but they are in trouble because of lack of guidance. Some enterprises hope to establish direct contact with their target customers to reduce the' amazing waste' caused by attacking non-target customers; Others want to improve the accuracy of advertisements. Direct selling has the advantages of less investment, quick effect and good effect. Enterprises can not only take direct selling as their main business, but also use it as an auxiliary means to add icing on the cake to their own production and operation. This method is not only suitable for network marketing, but also widely used in traditional marketing, especially after-sales service.

12, image marketing

Corporate image is a rational attitude that enterprises should maintain when determining their business strategy in view of the changes in the market situation, which is now colloquially called "CI". It is in the process of enterprise management that enterprises are required to be further personalized and differentiated in order to maintain sustainable business objectives, principles, means and strategies. Corporate image cannot be achieved overnight, it needs a process from beginning to end and from beginning to end. Corporate image should be introduced not only conceptually, but also on the track of "CI".

13, Network Integrated Marketing

Network integrated marketing communication is a popular marketing concept and method in the West since 1990s. Compared with the traditional marketing "product-centered", it emphasizes "customer-centered"; It emphasizes that marketing is communication, that is, communicating with customers through various channels and establishing brand relations with customers. In fact, it uses various media resources on the Internet (such as portals, e-commerce platforms, industry websites, search engines, classified information platforms, forum communities, video websites, virtual communities, etc.). ) Analyze the positioning, user-global brand network-behavior and input cost of various online media resources accurately, and provide them to enterprises according to the objective and actual situation of enterprises (such as enterprise scale, development strategy, advertising budget, etc.). ).

E-commerce marketing method 2 1. Network media: portal advertisement, client software advertisement.

2.SEM: bidding ranking, alliance advertising.

3.EDM mail marketing: internal mass mailing, third-party platform, database integrated marketing, etc.

4. Community marketing: BBS promotes SNS (posts and activities).

5.CPS consignment: sales sharing (together, the achievement of network, alliance creation).

6.SEO: search engine optimization.

7. Point marketing: point redemption, point discount, point purchase, etc.

8DM catalogue: traditional single catalogue, such as Mai Jinlin, Red Kids, Fanke and PPG.

9. Offline activities: exhibitions, experience stores, etc.

10. Traditional media: TV stations, newspapers and magazines.

Expanding reading: the post responsibility of e-commerce marketing specialist

operating duty

1, responsible for the overall management and maintenance of the AliExpress platform, ensuring account security, properly handling pre-sales and after-sales issues of orders in time and maintaining the good development of accounts;

2. Be responsible for product list and description, draw up accurate product list, make promotion plan, and release products to AliExpress platform;

3. According to the category product development plan, responsible for the global AliExpress market investigation and analysis, looking for hot-selling products;

4. Pay attention to and check the sales volume and ranking of products on the platform, and make corresponding adjustments in time;

5. Analyze and forecast foreign market demand, formulate sales plans and indicators, and conduct sales.

Job requirements:

1. College degree or above, CET-4 or above, experience in AliExpress platform sales/product development is preferred;

2. Have sensitivity and insight into new products and new market trends, and be able to maintain good communication with suppliers;

3. Have your own understanding of products and categories and awareness of improving products;

4. Excellent coordination ability, strong promotion ability, good communication skills, and can work under strong pressure;

5. Excellent learning ability, good sense of innovation and teamwork spirit;