What are the online marketing promotion strategies

1, online discount promotions

Discounts, also known as discounts, discounts, is currently one of the most commonly used online promotional methods. Because Internet users are far less enthusiastic about shopping online than in traditional shopping places such as malls and supermarkets, the prices of online goods are generally lower than when they are sold in the traditional way to attract people to buy.

Because online sales of goods can not give a comprehensive, intuitive impression, and can not be tried, touch, etc., coupled with the distribution costs and the complexity of the payment method, resulting in a decline in the incentive to online shopping and ordering. Discounts of a relatively large magnitude can motivate consumers to try online shopping and make a purchase decision. Most of the goods sold online have different levels of price discounts.

2, online gift promotions

Gift promotions in the online application is not too much, in general, in the new product launch trial, product updates, against competing brands, to open up new markets, the use of gift promotions can achieve better promotional results. Advantages of giveaway promotion: it can enhance brand and website awareness; encourage people to visit the website frequently to get more information about the offer; it can summarize and analyze the marketing effect and the response of the product itself according to the degree of enthusiasm of the consumers to ask for the add-ons, and so on.

Advantages of the gift promotion: it can enhance the brand and website awareness; encourage people to visit the website frequently to get more information about the offer; and summarize and analyze the marketing effect and the response of the product itself according to the degree of consumers' enthusiasm for requesting additional products.

3, online sweepstakes

Sweepstakes promotion is one of the more widely used forms of online promotions, is the majority of the site is happy to use the promotional methods.

Sweepstakes promotion is to a person or several people to get more than the cost of participation in the activity as a means of promotion of goods or services, online sweepstakes are mainly attached to the survey, product sales, expanding the user base, festivals, promotion of a particular activity. Consumers or visitors get the chance to win prizes by filling out questionnaires, registering, purchasing products or participating in online activities.

4, points promotions

Points promotions on the Internet than the traditional marketing methods are simple and easy to operate. Online points activities are easy to realize through programming and databases, etc., and the results of the credibility is very high, the operation is relatively simple.

Points-based promotions typically offer higher-value prizes, which consumers can earn by making multiple purchases or participating in an activity multiple times to increase their points. Points promotions can increase the number of times Internet users visit a website and participate in an activity; they can increase the loyalty of Internet users to the website; they can increase the visibility of the activity, etc.

5, search engine marketing

According to CNNIC's 2007 China Search Engine Market Survey Report, 44.71% of Internet users often use (multiple times a day) search engines, and 17.2% of users use search engines once a day, which means that the number of users who use search engines on a daily basis is as high as 69.4%, which means that more than half of Internet users are relying on search engines.

More than half of all Internet users rely on search engines.

Mainly includes: logging in Baidu, GOOGLE, Yahoo, Sogou, Aiqi, Zhongsou and other search engines and Sina classified directory, Yahoo directory, Sohu classified directory directory and other directory websites, as well as search engine optimization and marketing services consisting of keyword analysis, search engine rankings optimization and maintenance, search results page position bidding and other forms of marketing.

Expanded Information:

Importance of Network Promotion:

While electronic commerce has been developed in China for more than a decade. But its derivative industries such as search engine optimization, network promotion is still a fresh concept; the domestic professional companies and professional talents are very short of, can not meet the existing industry development needs.

Companies with strength often take the path of promotion by spending money, while most of the small and medium-sized start-up companies are targeted and low-cost network promotion to achieve the purpose of increasing brand awareness, according to the different characteristics of each enterprise to develop different promotional programs, and has achieved certain results.

Baidu Encyclopedia - Network Promotion

Baidu Encyclopedia - Internet Marketing Promotion