First-class enterprises make standards, second-rate enterprises make brands, and third-rate enterprises make products.

Manufacturing products by third-rate enterprises is only the simplest process of transforming labor into commodities;

Second-rate enterprises do brand, that is, on the basis of making goods, establish a sense of brand honor and responsibility. For example, many famous brands are willing to pay a high price for good quality, connotation and high aesthetics.

First-class enterprises make standards, which go beyond the concept of branding, that is, after going beyond the stage of establishing brands, they are widely recognized inside and outside the industry and are the objects to be imitated and chased. What they make can be used as the direction and reference of their peers.

I don't study economics, and I can't write 300 words, but as a consumer, I understand these things and hope to help you.