What are the modes of automobile consumption finance?

Automobile consumption finance refers to the combination of automobile finance and consumer finance under the financial mode of the Internet, which provides installment payment for car buyers, financing for automobile industry chain companies, and financial services for car owners' mortgage loans and personal consumption in the automobile aftermarket. This series of services belongs to automobile consumption finance. From the time the user buys a car, car maintenance and repair can be combined with the consumption stage, which is also the value of automobile consumption finance. \x0d\ We know that the interest rate of installment loans in consumer finance is high, and there are stages of consumption in every scene of food, clothing, housing and transportation. Therefore, the platform's entry into automobile consumption finance is actually an innovation, which can alleviate the pressure on the asset side to a certain extent. At present, with the development of economy, more and more people can buy cars, and this market potential is still huge. \x0d\ Internet auto finance mode 1: Relying on auto e-commerce \x0d\ As mentioned earlier, auto finance has low penetration rate, large market space and strong profitability, so many Internet companies want to get involved. \x0d\ Loan to buy a car, the first demand is to buy a car, so the loan demand can be derived. Therefore, people naturally associate Internet auto finance with auto e-commerce, and Internet auto finance naturally becomes one of the means of payment for auto e-commerce. \x0d\ As in the field of consumer finance, JD.COM IOUs, as one of the payment methods of JD.COM Mall, have achieved good results. It is a pity that car e-commerce has not been helped up, so let's talk about car e-commerce. \x0d\ Internet auto finance mode 2-Building an Internet auto finance platform \x0d\ Auto e-commerce is not going well, but auto finance is profitable, so many Internet companies are still exploring the mode of Internet auto finance and trying to build an Internet auto finance platform directly. \x0d\ Imagination of Internet auto finance model \x0d\ The ideal model is that after the real development of auto e-commerce, users will directly approve when buying a car online, and subsequent users will pay back the monthly payment on the platform, just like buying a mobile phone with a white note. But looking at the development status of automobile e-commerce, this road is very long. \ x0d \ x0d \ If you don't rely on auto e-commerce to establish an internet auto finance model, from the user's point of view, whether you can solve the following problems is the key: \ x0d \ x0d \ 1, can I get a loan (theoretically anyone can get a loan, and high-risk products can match) \ x0d \ \ x0d. 2. Find a loan product that suits you and has a fair interest rate (not necessarily the cheapest) \x0d\ x0d \ 3. The whole process is very convenient, including online and offline \ x0d \ x0d \ In order to solve the above problems, the Internet auto finance model needs the following points: \ x0d \ x0d \ 6556 \ x0d \ x0d \ In addition, if there are not enough products on the platform, it is impossible to solve the problem 1, and it is impossible to match the users at all levels. Heart is facing this problem. \x0d\\x0d\2。 Credit granting is the purpose, not the collection of sales leads. \x0d\ Because this model does not rely on car e-commerce, users have to buy cars offline, so it is inevitable that many users are only in the primary intention. If we take the collection of sales leads as the direction, there will undoubtedly be many invalid leads and waste the follow-up manpower and material resources. \x0d\\x0d\ For example, if a user submits a clue online during the driving test, the offline service personnel will definitely be ineffective in a short period of time, wasting manpower. If you only give him credit, you can lock a potential user in advance. Of course, this credit approval process must be completed online, which requires higher requirements for the big data scoring system and the credit information system directly connected with the central bank. \x0d\\x0d\3。 User-centered credit approval weakens the factors of model and car price. \x0d\ At present, when the general auto financing institutions do the examination and approval, they all need people plus cars, not only the information of people, but also the exact vehicle model and price. \x0d\\x0d\ If you change it to another one with the same price, you need to go through the approval process again, and the user experience is poor. User-centered credit is equivalent to a credit card in the automobile field. As long as it does not exceed the relevant quota and a certain period of time, you can buy any car at will. \x0d\\x0d\ just like XinYou, it can be used to buy any vehicle source that supports half payment within 50 days, as long as it is approved by his half payment. This poses a challenge to the platform's auto financial risk control model. \x0d\\x0d\4。 The platform needs to export risk control capabilities, and third-party wealth management products need certain protection. \x0d\ In fact, the approval of many existing auto financing institutions is still in the traditional way of "people+cars". If such third-party wealth management products are to be included in the platform, it is necessary to export the unified risk control capability of the platform and provide a certain degree of guarantee function for the third-party wealth management products, otherwise you will encounter Ali mentioned above. \x0d\ x0d \ 5。 Risk pricing, matching products with fair interest rates for users with different qualifications \ x0d \ Internet is to eliminate information asymmetry. If users are not professional enough, using information asymmetry to match products that are expensive for users or beneficial to the platform will kill the goose to get the egg sooner or later, which will not pay off. Wei Zexi is an example. For example, manufacturers have discounted products, even if users match products without discounts online, it is easy to fly offline. \ x0d \ x0d \ high risk and high premium can be accepted by ordinary users. For example, the P2P Lending Club in the United States will rate loans from A to G, with A having the lowest risk, the lowest interest rate, G having the highest risk and the highest interest rate. \x0d\\x0d\6。 Strengthen offline control ability \x0d\ Users can be assigned to one-to-one platform financial advisors after matching suitable products with fair interest rates online and obtaining credit. On the one hand, establish contact to answer questions, on the other hand, when the user decides to buy a car, he can follow up the whole transaction process to increase the user experience and avoid flying orders. \x0d\\x0d\ In addition, cooperate with offline 4S stores or SP to make the platform a SaaS system for partners. On the one hand, users of offline channels can also match products for online approval (similar to Dealertrack in the United States, which helps 4S stores to connect with various financial products), on the other hand, users who have obtained credit through online channels can be connected. \x0d\\x0d\7。 Monthly repayment after online post-loan management \x0d\ encourages users to finish online, which improves the stickiness of the platform and is convenient for users. \x0d\\x0d\ Imagine the user's usage scenario. After matching the appropriate financial products and obtaining credit online, you can communicate with the financial advisor of the platform at any time and decide to enter the 4S shop when you want to buy a car. There are partners in the store who can use the corresponding SaaS system to confirm the credit and pay the down payment to pick up the car. \ x0d \ x0d \ is ideal, but there are still many problems to be solved in reality, such as how to do a good job in risk rating and risk pricing of users, how to adjust and optimize the traditional risk control mode of automobile finance, how to attract more third-party financial products to settle in, how to carry out in-depth cooperation with offline places, and how to distribute benefits reasonably. \x0d\\x0d\ There is a long way to go, and Internet auto finance has just set sail.