Traditional media is the forefront of ideological struggle, right?

It is wrong for traditional media to be at the forefront of ideological struggle.

Traditional media is relative to the emerging network media in recent years. The traditional mass communication mode, that is, the media that regularly releases information to the public or provides an education and entertainment platform through some mechanical device, mainly includes newspapers, outdoor, communication, radio, television and internet in the traditional sense.

Traditional media mainly includes sound and images, including TV and radio, which are limited by time and space, while multimedia integrates sound, pictures and animation, and more importantly, it solves the time and space limitations to some extent. But multimedia can't replace traditional media.

Development situation

The entry of online media into the field of communication will inevitably form a powerful shock wave to traditional media. According to the editor &; The latest research by publishers: about 1/3 users who read online electronic news lose interest in traditional media, and TV ratings drop by 35%.

Radio listening rate decreased by 25%, and newspaper purchase rate decreased 18%. According to a survey conducted by Paragon Research Company in the United States, 1.998, 1.3% of American families have dropped out because of surfing the Internet. The rapid development of network communication has brought great influence and pressure to traditional media.

Opportunities for digital product innovation. Through the application of new technology, new media constantly transforms the product form of traditional media. Huang Bin, editor-in-chief of Yangcheng Evening News Newspaper Group, said that the new technology has brought different experiences to users through the second interpretation of traditional print media content.