How is the online purchase of auto parts and offline installation realized?

By O2O mode.

O2O is Online To Offline (from online to offline), combining offline business opportunities with the Internet, making the Internet a platform for offline transactions, a concept that first originated in the United States.

Take Taobao as an example:

When everyone's attention is still focused on the double eleven car online shopping, Taobao Automobile in November 2014 officially announced its entry into the automotive after-sales service market, hand in hand with more than 200 cities more than 30,000 automobile repair service outlets, to provide owners with online and offline integration of automotive repair as well as maintenance services.

When a car owner buys an auto parts product with the words "support installation", he or she can choose a nearby offline installation service provider with a clearly marked price; when the auto parts product arrives, he or she can go directly to the service provider to install it.

After the e-commerce giants launched the O2O strategy, the automotive after-sales service market will form an O2O closed loop. Car owners can go to cooperative or certified offline service points directly after online purchase.

Expanded

Automotive industry insiders generally agree that the automotive aftermarket is a super blue ocean reaching trillions of dollars, covering maintenance, repair, cleaning, beauty and other aspects of the market, but the development of such a large market for many years, but has failed to appear in the United States, similar to the American Autozone or NAPA like the giant companies

In fact, many domestic enterprises related to the automotive aftermarket have never given up their efforts to expand their scale, and the state has introduced a policy that will terminate the technical quasi-monopoly status of automobile dealers in the automotive aftermarket from 2016 onwards, and the automotive aftermarket is attempting to utilize the Internet, warehousing and logistics, and the chain of maintenance and service outlets to establish a new O2O model in a tripartite manner.

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