What are the sales channels of agricultural products?

Sales channels refer to the routes and channels through which goods are transferred from the production field to the consumption field. Includes four meanings:

(1) The starting point is the producer, and the end point is the consumer (daily consumption) and the user (productive consumption). As a way of product circulation, channel is connected with production at one end and consumption at the other, so it refers to the complete commodity circulation process from producer to consumer.

(2) Active participants in distribution channels-all kinds of middlemen. In the process of products entering the consumption field from the production field, there must be some commercial links or institutions involved, and there must be a lot of buying and selling behavior. All kinds of middlemen play an important role, namely producers, wholesalers, retailers and consumers.

(3) The transfer of products and services from producers to consumers or users should be based on the transfer of commodity ownership. If the manufacturer sells its products directly to consumers or users without going through intermediaries, this is a direct transfer of commodity ownership. But usually, manufacturers resell their products to consumers or users through a series of middlemen.

(4) The sales channel is the transportation and storage process of commodities from producers to consumers or users, which not only reflects the economic process of the change of commodity value form, but also reflects the spatial route of commodity entity movement.