Color Introduction in Advertising Design

Color Introduction in Advertising Design

Lead: Because color has great power to tell human emotions, among the elements of words, figures and colors, color can best convey information and express meaning. Let me introduce the colors in advertising design for you, hoping to help you!

First, the principle of color application in advertising design

(A) scientific principles

It is necessary to conduct a comprehensive market survey, analysis and positioning, and design and apply colors in a targeted manner through scientific analysis of colors according to the characteristics of enterprises themselves. The implementation of color design is also planned and step-by-step, which should meet the advertising objectives and advertising strategies.

Principle of uniqueness

Unique color design is conducive to the formation of the enterprise's own advertising characteristics, strengthen brand differences, and make the enterprise image unique and distinctive. Using uniform identification color in advertising design and publicity is helpful to establish corporate image and promote product sales.

(3) the principle of integrity

Color design and application are not isolated behaviors, but must be closely linked with corporate image, product design, marketing and advertising planning. , and maintain a unified style in design and implementation.

Second, the role of color in advertising design

(A) color recognition

The recognition of color is conducive to shaping a unique and personalized image, so that the audience can recognize the advertisement well, thus achieving the purpose of deepening the impression.

(B) the uniqueness of color

Through the collocation of colors, a distinct feeling can be produced, which is helpful for advertising to better play its role in attracting and impressing customers. Good color matching can make advertisements convey very vivid information and achieve the conveying effect of advertisements.

(3) Intuitive color

Color has the attribute of inherent color, which can truly reproduce the texture, quantity and space of goods and reflect objective things. Through the true presentation of colors, the persuasiveness and appeal of advertisements can be increased. For example, advertisements for orange juice drinks are directly expressed in orange, which stimulates people's senses and causes people's emotional associations.

(D) Emotional color

Color not only causes people's psychological feelings in size, weight, warmth and contraction, but also causes people's psychological changes and emotional associations such as excitement, cheerfulness and tranquility. Different colors can lead to people's different psychological feelings, and the emotional application of colors can impress the audience's psychology, thus achieving the purpose of advertising.

(E) Symbolic significance of color

Advertising color should clearly express the content of products, let consumers understand what goods are, and use the symbolic meaning of color to properly express the quality and performance of goods. For example, green symbolizes health, life and nature; Blue symbolizes wisdom, profundity, tranquility, etc.

Thirdly, the effectiveness of advertising color.

(A) color to express creativity

The perfection of advertising creativity needs color rendering. Color not only plays a leading role, but also plays a role in fueling the situation. Different colors can show different picture effects, such as cheerful, humorous, deep, fresh, traditional, modern and fashionable.

(2) Color aesthetic feeling.

The harmonious collocation of colors can bring a pleasing feeling to the audience. Wonderful color matching can produce aesthetic feeling, improve the aesthetic feeling of advertisements, thus improving the readability and persuasiveness of advertisements, thus achieving the purpose of advertisements.

(3) Lightweight manufacturing level

Restore the color matching advertisement to a simple black-and-white relationship, that is, suppose to convert the color advertisement into a black-and-white mode to see whether the advertisement is well-defined and whether the vision is strong, so as to further adjust the color brightness, guide the color matching of the advertisement and achieve better advertising effect.

Fourth, the application of color in advertising poster design

(A) the role of color in advertising posters

Advertising posters are the most infectious of all advertising media, and the design language needs to be penetrating, unforgettable and attractive. Color is often the most effective means to create these effects. The application of color in advertising posters must follow the color law, especially the symbolic semantic law of color, and give full play to the conveying function and appeal of color.

(B) the characteristics of advertising poster color design

1. Very high recognition. The spatial relationship between advertising posters and audiences is different from other media and general reading. Strong visual impact and readability are required, so the color contrast should be strong to ensure the high recognition effect of words, graphics and symbols.

2. Semantic symbol. Advertising posters require concise visual language to achieve the best appeal, so we must pay attention to the symbolic semantics of colors, so as to highlight the theme, set off the atmosphere and convey information. Warm colors such as red, orange and yellow, with strong contrast, can make people have a strong visual feeling, thus achieving the purpose of attracting people, while blue-green and other colors give people a sense of stability and composure, and are often used to show the safety and reliability of scientific and technological products.

3. Harmony with the environment. Advertising posters are an integral part of the urban environment, so when designing colors, we should consider the surrounding environmental colors, coordinate with the environment and conform to the overall tone, so as to achieve the best visual effect. Color has a profound influence on people, but when it acts on the environment, it will make people have different aesthetic feelings about the environment. As an important aspect of the environment, advertising color must be designed uniformly to enhance the overall aesthetic feeling of the environment.

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