How to face the differences between new media and traditional media?

The representatives of traditional media are television, radio, books, magazines and newspapers. New media is the carrier of some contents in mobile phones and computers. That is, we often talk about WeChat, Weibo, live broadcast, short video and so on.

The traditional media represented by newspapers has a fixed circulation and a clear profit model. There is a fixed number of newspapers printed every day, and everyone who buys newspapers has to pay. The profit model is very clear. You can pay the manuscript fee from the beginning and raise some reporters.

And put this newspaper on the mobile phone, earth-shaking changes have taken place

Take WeChat as an example, there is no fixed profit model by using the screen to calculate, and life and death depend on the title. There are 10,000 newspapers and 100,000 newspapers, all of which are profitable. However, there is no money to post articles on WeChat. Maybe you wrote100,000+and have no money.

One of the characteristics of new media is that the title is particularly critical. Before, you bought readers and companions because you believed in their quality. You don't have to read the title and content of every article. You probably read the title of this issue and then bought it.

Now the official account of WeChat is different. The information of an article is very short, and the most important thing is the title. I am often asked whether the title is important or the content is important. If you ask me, the title is half the content.

In addition, what is the difference between the creators of traditional media and the operators of new media?

The creator chooses the theme, writes the manuscript, submits it to the magazine, and is hired. There is almost no interaction with real readers, so there is no need to do anything else when selecting manuscripts. As for how to modify the typesetting, it is a matter for the later editors of the media.

Operators are different. Your work has just begun after choosing a theme, writing a good article, editing and typesetting, and pushing it out. It is very hard to record all kinds of data, push each other, reprint contributions and serve all kinds of users.