How to learn the process operation of power company marketing system faster

Whether the business objectives and profit objectives of electric power enterprises can be realized, and whether electric power enterprises can survive and develop in the competitive market ultimately depends on whether power consumers buy electricity and increase electricity consumption. Therefore, power marketing should focus on expanding market sales and increasing market customers, and take the principle of "power grid is the foundation, technology is the support, and service and management are the guarantee". Power marketing should be managed and commercialized according to law, adopt a market-oriented management mode, and position power marketing as the core business of power supply enterprises. Power production and operation activities should obey and serve the needs of power marketing. Second, how to do a good job in power marketing (1), establish a new marketing system and improve the technical support system. According to the market demand, set up a marketing organization and change the "electric power management" organization into "electric power marketing" organization. Its functions should be changed to market planning and development, demand forecasting and management. The pre-sale, mid-sale and after-sale of electric power should be carried out in an all-round way to form an electric power marketing management system with customer service center as the core. Establish customer service computer management system and demand side management support system, strengthen market analysis and prediction, and improve the level of online monitoring and automatic collection of marketing information. (2) Establish a new concept of power marketing strategy. In power marketing, it is necessary to strengthen demand side management, grasp the market development trend, make a certain scheme evaluation of the potential and future market situation of the power market, formulate or adjust the production and operation objectives such as power generation and electricity sales in time, adjust the power marketing strategy in time, and effectively open up the market. 1, image marketing, advertising planning A, planning and sponsoring all kinds of social and cultural activities, public welfare activities, welfare relief activities, environmental public service advertisements, improving corporate visibility and establishing a good social image. B. plan soft advertisements (news reports from the media). News organizations are often invited to publicize and report on power supply enterprises themselves, quality services, enterprise models and quality projects. Uninterrupted and rhythmic propaganda conveys the purpose, concept, nature and behavior of the enterprise, which makes people have an overall impression on the power supply enterprise and a basic establishment of the commodity attribute of electricity. C, planning hard advertising. In airports, expressway, railway stations, bustling business districts, and central business districts, large-scale advertising signboards on corporate image, sales of products, and provision of services are set up, and relevant advertisements are regularly published in influential local newspapers, so that the image of electric power enterprises will not be forgotten at any time.