Traditional Culture Encyclopedia - Traditional stories - Nationwide Operators of Underground Parking Garage Media
Nationwide Operators of Underground Parking Garage Media
The national underground parking lot media operators are mainly concentrated in Beijing, Shanghai and the central and southern regions, and the underground parking lot media operators that have formed a dominant market in the whole country are Shanghai's Malang Communications and Seamax Media, in which Malang Communications' underground parking lot media resources are mainly distributed in the four major cities of Beijing, Shanghai, Guangzhou, and Shenzhen, and there are no resources in the rest of the key cities, while Seamax Media Its underground parking lot media resources are more widely distributed, mainly in Shanghai, Beijing, Hangzhou, Nanjing, Wuhan, Changsha, Chongqing, Chengdu, Xiamen, Fuzhou, Xi'an, Qingdao, Dalian and other key cities in the country, no matter in the degree of resource possession or media operation strength have walked in the forefront of the market, Seamax Media has already created the "20 million car owners elite" through the operation of underground parking lot media. Through the operation of underground parking lot media, Seamax Media has created a media circle of 20 million car owners and elite class, which is a relatively closed media environment that influences the high-end people above the intermediary class in China all the time and solves the problem of precise communication of high-end brands, and effectively locks up the majority of the car owners in China, a huge group of high-consumption, high-brand-conscious, high-income groups and "opinion leaders" in China. "Opinion Leaders", is bound to become one of the key choices for high-end brand media placement.
Seamax Media is a new media development and operation media communication organization founded in 2007 and headquartered in Shanghai, China, under the market background of global media audience segmentation, under the guidance of the concept of precise media and the demand for precise brand communication, and strongly built by the domestic elite team of experienced media development and operation, headquartered in Shanghai, China, and now has been in Beijing, Guangzhou, Shenzhen, Nanjing, Chengdu, Chongqing, Hangzhou, Headquartered in Shanghai, China, it has set up branches in Beijing, Guangzhou, Shenzhen, Nanjing, Chengdu, Chongqing, Hangzhou, Xiamen, Fuzhou, Xi'an, Wuhan, Changsha and other key cities in China, and specializes in the operation of new media in the market segmentation of the media audience, and has initially integrated the outdoor media, indoor media, building media, and network media through the strong development of the industry for more than three years, and has become the industry's model of cross-media integrated communication and operation.
P-media (parking lot media network) developed in 2007 has taken shape in the first and second-tier cities, and is in the leading position in the industry, mainly targeting the "car people", a large number of highly educated, high-income, high-consumption high-end audience groups to do accurate communication, so that the real value of the brand effectively locks the consumer groups with consumption ability and consumption concepts. It has become a necessary media platform for media placement and integrated marketing in the automobile and derivative industries, real estate, jewelry, finance, insurance, luxury goods, investment, tourism, high-end catering, liquor and other industries.
Holding Joint Venture--Changsha Seamax Culture Communication Co.
In January 2010, Changsha Seamax Culture Communication Co., Ltd. was established by Seamax Media (China) Co., Ltd. in a joint venture with a number of local media companies in Hunan province. Based on the initial operation of underground parking lot media in key markets across the country, Seamax Media has vigorously invested in Changsha Seamax Culture Communication Co., Ltd. to integrate media resources, talent resources and the capital resources of Seamax Media (China) Ltd. to vigorously develop the underground parking lot media network, which has formed a dominant position in key markets in China, such as Shanghai, Wuhan, Changsha, Nanjing, Chengdu, Hangzhou, Xiamen, Fuzhou, Qingdao, Dalian, etc., with the nationwide underground parking lot media network taking shape. Changsha Ximei Culture Communication Co., Ltd. started to set up a large-scale interactive network platform "China Elite Group Network" in May 2010 with capital injected by Ximei Media (China) Ltd. and introduced "Rich Media" (Rich Media) on the basis of web2.0 and web3.0 network applications. Rich Media" (Rich Media) concept, subvert the traditional network form and dissemination effect, through the cell phone + website 2 kinds of powerful combination of communication media, to realize the work, life, leisure of urban elites in the true sense of convenience and zero distance quick communication, closely carry out online and offline activities, is currently in the technical development and internal testing stage, is expected to March 2011 officially It is now in the stage of technical development and internal testing, and is expected to be officially launched in March 2011. At that time, this website (the name of the website will be announced after the official launch of the website, and will be kept confidential for the time being) will be effectively combined with the national underground parking lot media, and from the point of view of the brand communication effect, it will expand the market share and brand influence through the print media (the national underground parking lot media network), and at the same time, it will realize the zero-distance interaction with the precise audience (the car people) and the brand experiential communication by means of the network media to achieve precise coverage, in-depth communication, brand communication, and the brand communication. It also realizes zero-distance interaction and brand experiential communication with precise audiences (car owners) through online media, so as to achieve precise coverage, in-depth communication, strengthen memory and guide consumption. At present, we have provided precise communication and media integration and promotion services for major industries such as automobile, oil, communication, real estate, finance, insurance, liquor, aviation, cosmetics, luxury goods, jewelry, etc., and have been recognized by high-end brands in major industries and established extensive cooperation.
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