Under the impact of e-commerce, China's home appliance enterprises sales channel construction should be how to reform?

Under the impact of e-commerce, China's home appliance enterprises sales channel construction reform methods:

1, cut down the intermediate level. In the past, home appliance channel links are more, between the factory and the consumer, there are 3-4 levels of channels, resulting in a high total channel markup, therefore, cut down the intermediate wholesale links, focus on retailing, and then cut down the channel markup, gradually become one of the important direction of channel change, such as the United States of America will be the provincial sales company into an operations center, kitchen appliance companies to cut down the distributor's wholesale function, and so on.

2, improve channel efficiency. Previously, home appliance channel efficiency is low, especially in air conditioning as the representative of the pressure mode, the channel daily high inventory operation, slow turnover, and speed up the channel turnover, will promote dealers warehousing, capital occupancy and other costs down, and then realize the channel total markup rate down.

3, squeeze out the run. Home appliance channel management is not fine enough, the interests of the leakage problem, such as Gree provincial sales company level there is a certain phenomenon of leakage, the recent replacement of part of the Gree sales company management, to strengthen the management of the main sales division, the future sales company level will be gradually transparent, leakage benefits are expected to gradually return to headquarters. Part of the kitchen appliance companies have also begun to promote the flattening of the channel reform, cut wholesale links, focus on the retail side, which brings the level of channel resources, product price competitiveness level of change is worth paying attention to.