What is brand planning?

The core of brand planning includes: brand planning, business model, integrated marketing communications, which, integrated marketing communications increased socialization e-commerce, brand super social IP marketing, low-cost marketing.

One, the traditional brand planning, from a narrow point of view, specifically including the following practical details:

1, market/crowd/product analysis: pop-up preferred

2, brand positioning planning and pop-up product planning

3, the brand's core values (the spirit of the original point of view) refinement: corporate communication points and community triggering points

4, brand product Naming planning: product brand planning

5, brand story interpretation planning

6, brand slogan and product advertising slogan planning

7, product value of the refinement of packaging design

8, brand value embodiment of the design: brand LOGO design, branding system, brand terminal performance design

In addition to the narrower meaning of the brand planning, but also Including business models (profitability, business, price, promotion) and integrated communication marketing, in which the new social business has become another core of brand planning, such as the planning of the brand super social IP.

Two, business model planning:

Business model is not right, the enterprise all for nothing. Planning is specifically embodied in: community model, product model, partner model, channel model, communication model, customer model, cost model, revenue model, barrier model:

This is a marketing system, I only do to remind, the specific can pay attention to my other related articles, because the system can not be a one-time share, so, only for peer reference, that we are in a number of real-world cases, summarized Some of the classic experience, I share with entrepreneurs:

For business model planning, we summarized some of the classics in the actual combat: specifically shared as follows:

Community mode: no business, only community;

Product mode: no product, only the significance;

Partner mode: no demand, only the pursuit of;

Channel mode: There is no store, only experience;

Communication model: there is no advertising, only have dye;

Customer model: there is no marketing, only word of mouth;

Cost model: there is no cost, only culling;

Revenue model: there is no revenue, only subsidies;

Barrier model: there is no barriers, only iteration;

Three, Integrated communication: the core includes: low-cost marketing, brand socialization e-commerce

In terms of the current business environment, for small and medium-sized enterprises, the majority of entrepreneurs, our core energy on: low-cost marketing, brand socialization e-commerce, the two core points:

Traditional means of brand marketing because of the media - the marketing cost of advertising -Output is seriously uneconomical, so, also are slowly reduced, such as traditional advertising, ground activities, press releases category, but the logic of the full network marketing has been practical, the enterprise in the dissemination must strengthen the transformation.

On low-cost marketing, brand socialization e-commerce of these two core parts, here is not more typing, because the word is more than a moment is difficult for everyone to absorb, the thin water, such as recognition, we more exchanges. In fact, these two parts are the top priority for entrepreneurs.