How do you sell a comb to a monk?

And came to a temple selling combs, and the monk said that he really didn't need them. The man said to the monk, If the temple prepared some combs as gifts for pilgrims, it would be more economical and meaningful, and the incense would be stronger. When the monk thought about it, he bought 100 of them.

Also a widely circulated marketing story, selling shoes to barefoot people is far more laudable. The most successful marketing is that which taps into the latent needs of the customer. The so-called latent demand, is the essence of the existence, but the customer himself did not perceive the demand. The barefoot man wears shoes, is an inevitable existence, latent demand, but the monk with a comb is an accidental demand.

The use of illusory words, smallpox, to induce consumers to buy their own does not apply to the product, in essence, is a kind of deception. When the customer calms down, he or she feels cheated, which leads to a strong hatred of the business for its lack of ethics. This method shows the enterprise's short-sightedness and is doomed to be eliminated in the fierce market competition.

We don't deny that marketing requires skill, but under no circumstances can marketing deviate from the product itself. The core value of the product is the basis of marketing.

The essence of marketing is a kind of communication, which is to effectively communicate the value of the product to consumers. The so-called effective communication is to be able to produce **** between customers, so that the value of the product is recognized by consumers. Successful marketing is to sell good products to excellence, to sell excellent products into a great brand, rather than taking advantage of the tongue, clever, not to mention deception. This is also the value of the existence of a strategic single product based on what Lao Ju said.