What is the content of the network marketing work?

1, Network Marketing Specialist

E-commerce has been recognized by a significant portion of China's enterprises, in particular, accounting for 99% of the total number of enterprises in China's small and medium-sized enterprises (SMEs), due to the need for small and medium-sized enterprises to survive and develop, they urgently need to through the network of this highly efficient, low-cost means, so they have a greater reliance on network marketing, the existence of a gap in the demand for network marketing talent has formed a clear The network marketing job responsibilities.

Internet marketing specialists can effectively utilize B2B platforms, search engines, corporate websites, blogs, forums, etc. to help companies implement marketing activities.

2, website planning/editing

General requirements: familiar with website planning, implementation, operation, publicity and other business processes; familiar with e-commerce operations and operational processes, able to gain insight into the direction of e-commerce development; on the corporate Internet has a relatively deep understanding of the functionality of the enterprise website is familiar with the requirements of the enterprise website; have a strong Chinese language skills and word processing capabilities, with a certain degree of website column planning, Operation and management knowledge; strong topic selection, planning, editing ability, generalization ability; familiar with computer operation, master the basic network knowledge.

3, website promotion

General Requirements: Responsible for website content/web design/website planning/website marketing planning; website community-related services, content planning and management; member maintenance and management; good writing skills, able to independently make marketing and publicity planning and copy writing; able to skillfully utilize a variety of publicity media for publicity and promotion work.

4, web developers

General requirements: responsible for website WEB page development and background technical support; able to meet the operational layer of the technical layer of the needs; proficient in ASP/PHP/CGI 3 kinds of development tools, able to independently develop the backstage; proficient in SQL server, Access able to independently complete the development of the database. 1 year of development experience; can read and understand the code of commonly used JSP, and can write the basic JSP program; proficient in HTML language, fully capable of handwriting HTML code; proficient in ASP, .Net, JAVA, JAVASCRIPT, SQL SERVER, and other technologies; proficient in Windows 2000/2003, Linux/Unix one of the operating system; proficient in ASP/PHP/CGI one of the development tools; proficient in SQL server, Access can independently complete the development of the database. Unix one of the operating systems; proficiency in SQL Server, familiar with Oracle database management system; familiar with the management of the site, design planning, front production, backend program production and database management processes and technologies.

This requirement is summarized in the job description of several companies, candidates do not necessarily have all the technical skills, these technical skills are included in several technical systems

5, website design

General requirements: skilled application of Flash, Dreamweaver, Photoshop, css + div, xml +xsl (excluding programs) and other editing web pages; proficient in graphic design, familiar with FrontPage, DreamWeaver, Flash and other web production tools, able to undertake the production of large-scale commercial web sites; familiar with Photoshop, Coreldraw and other graphic design, production software, familiar with HTML, ASP language; with a certain degree of visual communication design skills, good at advertising creativity, design in network advertising, traditional media advertising on the application; website construction, VI design and application of certain experience, communication, cooperation, creativity; familiar with JAVASCRIPT, able to understand the jsp or servlet or php, able to independently complete the dynamic webpage; master HTML, JavaScript, understand the website program implementation principles, have experience working with programmers.

6, website operations manager / director

General requirements: familiar with the common methods of network marketing, with e-commerce throughout the operation and management experience; able to formulate the website short, medium and long-term development plan, implementation and supervision; able to complete the overall website and channel operation, marketing, advertising and value-added products and sales; able to complete the construction and management of the website operations team To achieve the strategic goals of the website, traffic enhancement and profitability.

7, foreign trade e-commerce

General requirements: responsible for maintaining and responding to ecvv and other e-commerce platforms for foreign trade customer inquiries; to participate in the Canton Fair, the Fair, Germany Cologne Fair and other professional exhibitions.

This is a typical industry network marketing position. It can be predicted that with the deepening of e-commerce applications, network marketing will be popularized to all industries, and there will inevitably be agricultural network marketing, home appliance network marketing, clothing network marketing and so on. Along with this segmentation, practitioners of the industry application of in-depth research and insights will become the basic requirements.