A detailed description of the business model of community fresh delivery.

The business model of community fresh delivery business is as follows.

1, e-commerce mode

Fresh e-commerce mainly refers to the direct sales of fresh products on the Internet. At present, fresh products mainly include fruits, vegetables, meat and aquatic products. Fresh e-commerce has strict requirements on delivery time and delivery conditions, even in the delivery area. These have greatly raised the threshold of fresh e-commerce and become a huge challenge for its development.

2. Community model

Community fresh food stores are more convenient than supermarkets, more grounded than convenience stores, more reliable than stalls, and can provide fresh delivery services according to the situation of surrounding residents. Community fresh food stores are undoubtedly the next outlet for fresh food distribution.

3. New retail model

New retail is very different from traditional e-commerce and fresh food stores. Consumers can buy in stores or order online. The new retail is mainly based on the composite mode of Internet-driven and offline experience, which meets the needs of nearby consumers for fresh food procurement, catering and leisure.

4.B2B model

At present, there are two main business models for B2B fresh delivery. One is the heavy mode of self-collection and self-transportation, which is adopted by many enterprises, such as McDonald's. The other is a light mode based on building a platform to match transactions. Heavy mode can ensure quality, but the operating cost is high, while light mode adopts socialized operation, but the product quality is difficult to control.

5.B2C mode

B2C fresh retail mode mainly reduces the purchase cost through bulk purchase. Then store the fresh ingredients in the cold storage and sell them through online e-commerce. Transportation and storage costs are relatively high. The B2C model has caused many fresh enterprises to fall on the road.

6.C2B mode

C2B mode is mainly through fresh pre-sale, through customer orders, and then through sales. The storage time of fresh ingredients is reduced from more than 20 days to 10-20 hours, which reduces the storage cost. In the "last mile" distribution, all C2B e-commerce companies adopt the "self-delivery+door-to-door" mode, which reduces the logistics cost.