Alibaba released a digital series of four Olympic cloud badges.

Is it unbearable to see the skills of athletes' show in China Winter Olympics? This Spring Festival, even if you can't go to the Winter Olympics site, you can leave a unique memory of Winter Olympics with your fingers. On February 5th, as a global partner of the Olympic Games, Alibaba Group officially released the "Alibaba Olympic Cloud Badge Digital Collector's Edition", consisting of four models, including short track speed skating, figure skating and other dynamic styles, with a limited edition of 8,888 pieces each. Starting from the evening of February 5th, Taobao 88VIP users Call log in to the mobile phone Taobao client 88VIP member center and redeem 1888 points to cheer for the athletes of China team who are struggling in the Winter Olympics.

The Olympic emblem comes from

1896 Athens Olympic Games

The Olympic emblem has a history of one hundred years. The earliest "Olympic emblem" originated from 1896 Athens Olympic Games. At that time, the emblem was a circular cardboard made of paper, which was mainly used to distinguish the identities of athletes, officials and news media. After the competition, some contestants exchange the round cards they wear to convey their good wishes to each other, so there is the custom of exchanging Olympic badges.

19 12 Stockholm Olympic Games sold Olympic souvenirs and badges to the audience for the first time, which also became a turning point in the development history of Olympic badges. In Mexico City 1968 Olympic Games, the badge with butterfly buckle appeared for the first time, which is a badge prototype widely used for exchange now. Since then, badge collection has gradually become an indispensable part of Olympic culture, which has a broad mass base and social influence in the Olympic collection industry.

Samaranch, honorary president of the International Olympic Committee, once described it like this: "The Olympic emblem looks small, but it records friendship and history. These badges have made many people friends and built a bridge for the whole world. " Even in the 2008 Beijing Olympic Games more than ten years ago, many foreign friends even "sat on the floor and set up stalls" in the venues, shouting: "Don't sell, just change!" It replaced the precious Olympic badges collected a few years ago or even decades ago, and many of them have long been out of print, so far they are hard to find.

In July 20021,BOCOG also established the Beijing 2022 Badge Exchange Center in Beijing, which will organize the exchange of Olympic badges every day during the Winter Olympics. At the site of this Winter Olympics, an "Olympic Badge Time and Space Exchange Station" was set up on the first floor of Beijing Press Center in 2022 to encourage everyone to exchange Olympic badges on the spot and convey their feelings about the Olympic spirit.

88VIP exclusive Winter Olympics

Cloud badge digital collection

As the spiritual transmission of the Olympic Games, Olympic collections bear the support and follow-up of the Olympic spirit inside and outside the stadium. As a global partner of the Olympic Games, Alibaba has been using its scientific and technological strength to inject vitality into the centennial Olympic Games and help the Olympic Games achieve digital transformation. At the Tokyo 2020 Olympic Games, Alibaba used cloud technology to create the first smart badge for the registered media of the Olympic Games. This time, the digital collection badge has taken another step forward.

The digital collection of Alibaba's Olympic Cloud Badge series launched this time is based on the high-burning competition dynamics of China athletes' dominant events in the Beijing Winter Olympics, such as short track speed skating, figure skating, freestyle skiing aerial skills and slope obstacle skills. China traditional cultural elements, such as ink and wash, Yin and Yang, are incorporated into the design, which vividly shows the elegance of ice and snow athletes and contains heavy traditional cultural connotations.

Olympic Cloud Badge Series Digital Collector's Edition is also the first virtual gift provided by 88VIP for members. 88VIP is a paid membership system of Ali economy built by Alibaba Group around the whole life cycle of Amoy users. Through the brand concept of "unlimited quality of life", we provide members with the distinguished privileges of daily travel, entertainment, local life and other scenes. Since the launch of 20 18 on August 8th, 2008, the 15% discount rights of 88VIP have covered brands and direct marketing platforms such as Tmall Supermarket and Tmall International, linking the rights and interests in Ali ecosystem such as Hungry, Youku, etc. Every August, 88VIP will upgrade its rights and interests, and expand its brand coverage by 15%. At present, it has covered more than 400 brands such as Nike, Blue Ocean Mystery, Langfan, Xiuli, Laiboni, etc. The rights and interests of linkage have gradually expanded from Ali to internal and external integration. Netease Cloud Music, Gaode Taxi Privileged Member and Quark Cloud Disk Member have also joined.

"The shape of the badge symbolizing the Olympic spirit is changing, but what remains unchanged is the spiritual concept of continuous transcendence, continuous breakthrough and unlimited possibilities advocated by the Olympic Movement." According to the operator of the 88VIP project, the digital collection of each Olympic cloud badge is a unique sequence, which can be traced back to the source and preserved permanently, and has high collection value. "I hope to satisfy everyone's curiosity about the virtual world."

The release date of the series of digital highlights of the Olympic Cloud Emblem coincides with the final time of the key competitive events of the China team in the Beijing Winter Olympics. The first digital collection-Alibaba Olympic Cloud Badge Short Track Speed Skating will be released on February 5th night 10. 88VIP users can log on to Taobao on February 5th, February14th and February19th respectively, enter the 88VIP member center or search for the words "Come on, China Team" to enter the activity page, and redeem with 1888 points.

Winter Olympics "Amoy Economy" Departs

"Wild consumption" tide

This is not the first time that Ice Shield has become an online celebrity. During the double 1 1 last year, the badges of previous Winter Olympics, hand-made ice piers and down jackets authorized by the Beijing Winter Olympics bid Committee triggered "crazy consumption" among young people. The official flagship store of Olympic Tmall has become the most popular cultural and creative store.

It is reported that in 20 18, the world's first official Olympic flagship store landed in Tmall. For the century-old modern Olympic Games, this is a great innovation: Olympic goods can be sold indefinitely. For the first time, consumers in China can purchase the entire Olympic periphery with a historical span of 100 years. 65438+1On October 25th, BOCOG's "Super Store on the Cloud" was officially launched in Tmall. While playing interactive games, consumers can also gain knowledge about the Winter Olympics and ice and snow sports.

In addition, the "Cloud Super Store" has specially launched the customization function of Winter Olympics licensed products, so that consumers can customize their own winter Olympics sweaters and canvas bags.