What are the characteristics of the development of catering industry in China at present?

1. The catering market continues to expand and has made outstanding contributions to economic growth.

Since1990s, the catering industry in China has developed rapidly and its scale has expanded rapidly, which is faster and lasts longer than other industries. The growth rate of retail sales has reached more than 13% for many years, which is 4-22 percentage points higher than the total retail sales of consumer goods in the same period, and the growth rate has reached more than 20% in seven years. From 199 1 to 20 12, the retail sales of catering industry increased by more than 20% annually, which was about 7 percentage points faster than the average annual growth rate of the total retail sales of social consumer goods, and its proportion in the total retail sales of social consumer goods increased from 5.2% in 19 12 to 65438+20. Over the years, the contribution rate of retail sales of catering industry to the growth of total retail sales of social consumer goods is generally around 18%, which drives the growth of total retail sales of social consumer goods by about 2-3 percentage points.

At present, catering consumption has become a bright spot in the consumer goods market. With the improvement of living standards, the accelerated pace of life and the innovation of lifestyle, the number of residents eating out and reuniting with relatives and friends has increased. In addition, the frequent official and business activities and the rapid development of the domestic tourism market have also directly stimulated the sales of goods in the catering market. The retail sales of the catering industry have been rising all the way, maintaining a pattern of sustained and rapid growth, showing a sales situation that is not weak in the off-season and more prosperous in the peak season. Statistics from the National Bureau of Statistics show that the catering revenue in 20 12 was 2,328.3 billion yuan, an increase of 13.6% over the previous year, of which the catering revenue of enterprises (units) above designated size was 779.9 billion yuan, an increase of 12.9%. In 20 12 years, the catering revenue increased by 1 times compared with 2005, with an average annual growth rate of about 16%, which played a great role in promoting the consumer goods market.

2. frugal and affordable catering has formed an atmosphere, and high-end catering consumption has been affected.

20 12 After the promulgation of the central regulations on encouraging economy and rectifying waste, all localities set off a wave of resolutely stopping public funds from visiting each other, giving gifts, banquets, traveling and other unhealthy trends. With the decrease of government consumption, the business volume of some hotels is obviously affected, which not only affects the hotel catering business, but also affects travel agencies, exhibition planning, small commodity manufacturing, flower breeding and other industries. Due to the strict control of the "three public" consumption, the consumption of social groups, which accounts for a certain proportion of the total retail sales of social consumer goods, has shrunk seriously, especially the consumption of catering, high-end gifts and high-end consumer goods, which will have a certain impact on the overall consumer market.

Judging from the consumption structure of the catering market, since the central regulations and the requirements of strict economy against waste were issued, the operation of some high-end catering enterprises and the sales of high-end liquor have fallen sharply, and the consumption of some high-end dishes such as shark's fin has dropped by more than 70%. During the Spring Festival, the sales of high-end hotels, high-end ingredients and high-end drinks in year of the snake dropped significantly. According to a sample survey conducted by the Ministry of Commerce, the turnover of high-end catering enterprises in China has dropped by about 35% in Beijing, by more than 20% in Shanghai and by more than 30% in Zhejiang. But mass catering, such as New Year's Eve, family and friends gathering, sells well. Catering enterprises in Beijing, Hebei, Zhejiang, Shandong, Henan and Chongqing also provide customers with suitable ordering products such as "half dish" and "jambalaya", and provide different types of plates and free packaging services, which are favored by ordinary consumers.

At the same time, under the initiative of "practicing economy and opposing waste", many party and government organs, enterprises and institutions have reduced or cancelled the New Year's Eve dinner, which has led to frequent "unsubscribe tides" in some high-end hotels that rely on government and business reception. According to the survey organized by China Cuisine Association, 60% of the nearly 100 enterprises interviewed unsubscribed, and the unsubscribe rate of more than 20% exceeded 10%, mostly high-end restaurants and star-rated hotels. Due to the sharp drop in the consumption of high-end catering industry in many places, the turnover of many hotels in Beijing has declined.

Some high-end restaurants are making adjustments to cope with the changes in consumption concepts. Under the circumstance that the future expectation is not optimistic, many enterprises are actively seeking transformation. At present, nearly 50% of the affected enterprises adjust their business strategies in time, constantly innovate dishes, develop local dishes, home-cooked dishes and specialty snacks, and introduce cheap dishes and specialty dishes to attract public consumption; Nearly 40% of enterprises are conducting market research, and it is expected that the next six months will be a key adjustment period.

3. Franchise and chain operation have outstanding characteristics.

In recent years, the pace of chain operation of catering enterprises has obviously accelerated, the business format has become richer, and the trend of innovation and integration of dishes has increased. Chain catering enterprises are constantly emerging, and scale and chain have become the remarkable characteristics of this stage. With the accelerated pace of residents' life and work, the fast food industry has won the favor of many consumers with its convenient dining methods and hygienic and comfortable dining environment. Some large fast food enterprises have many outlets and good brand image, which has become a beautiful landscape of the catering industry.

Driven by large fast food chain stores, local fast food enterprises have also developed rapidly and gradually expanded in scale, becoming an indispensable mode of operation for the catering industry. The development of enterprises is more mature, and the number of restaurants and employees is increasing rapidly. The comprehensive level and development quality have been continuously improved, and the pace of modern catering development has been accelerated. As a new business model, brand joining and chain operation show broad development space in the catering industry.