Who can tell me the difference and connection between new media and traditional media?

On the influence of new media on traditional media.

① New media (online media) has a huge development space. By 20 10, the number of Internet users in China is expected to be the highest in the world (of course, the relative number is still small).

② The relationship between network media and traditional media. In recent years, the biggest influence of the Internet is television. Of course, the entertainment function and service function of TV are not all influenced by the network. I have a survey conducted by an American company in May 10. Of these 2000 people, 23% watch less TV, 20% read less magazines, 9% listen less to radio, and 1 1% read less newspapers. The number of TV viewers has decreased the most. However, I think any media is irreplaceable, and the statement that "online media will replace traditional media" is untenable. Newspapers, radio and television can coexist peacefully and will do so now. When television first appeared, it was predicted that it would replace radio, but the fact is that it is peaceful. Various media have their own advantages and irreplaceable-you can read newspapers without any electronic equipment; You can receive the radio while doing other things. Audience's choice of media is not exclusive, and there should be multiple choices. In the future, we can see that new media can also stimulate the development and integration of traditional media, resulting in network broadcasting, network video and other phenomena.

It will take at least a generation for a new media to surpass a traditional media and become the most influential media in an era. 22.5 million, which is the number of netizens in China. Such a relatively small number can fully show that in today's China, the Internet is far from enough to impact the traditional media.

Talk about the difference between new media and traditional media;

(1) Market difference. At present, the traditional media is monopolized by the state and needs a "transportation permit". Monopoly is protective, can make money and bring high profits. However, the Internet has no monopoly protection. As soon as the Internet came into being, it was in fierce market competition.

(2) the difference of audience. Traditional media is "audience-oriented" and online media is "audience-oriented". In online media, viewers have more choices.

③ Different management methods. The development of traditional media has a very clear management mechanism and structure. Editors are supreme and despise the market. However, the management mechanism of online media is relatively vague. The boss of the website is the general manager rather than the editor-in-chief. There are also differences in the importance attached to technology. Technicians play an important role in the decision-making level of websites, while traditional media do not.

④ The content is different. In the hierarchical management of traditional media, the editing authority of online media is relatively greater than that of traditional media. Reporter-editor-editor-in-chief, such a "three-trial system" cannot be implemented on the website. The mode of editor-in-chief checking is difficult to realize on the website. Roll out 2000 pieces of news a day, and you can't watch it alone. Therefore, the website editor has great authority and requires him to have a stronger sense of control.

⑤ The time limit is different. Traditional media has a clear release time limit and time period. Time and quantity. This communication restriction determines that the audience's attention is also time-limited: there is a one-time attention every day. Online media is rolling 24 hours a day, so you must pay attention to N times a day to avoid missing important news. The form of rolling news is likely to miss important news for the audience who are accustomed to one-time attention every day.

⑥ The layout is different. Newspapers have layout rules, and the weight, priority, title treatment and layout area arrangement of newspapers do not exist on the website. Network media spreads information in the form of time stream. There is no concept of plane layout. Network media has not yet formed a mature layout language like newspapers.

⑦ Differences in writing. Online news articles pay attention to speed and short articles. A press release of several thousand words won't work on the Internet. The production of network titles is easy to understand and focused. No one can read any contradictory, balanced, neat and literary title, no matter how well it is done.

8 interview. Online media are basically editors, with a small amount of news interviews and a small amount of originality. Traditional media are mainly self-collected. A special correspondent, how much does it cost to write back the manuscript? If it is published online, it will be copied completely.