Examples of product advertisements?

Nongfu Spring, which has just come out, is weak. In addition, Nongfu Spring only takes water from Qiandao Lake, so the transportation cost is high.

Nongfu Spring cut into the market at this time, and resisted the impact of many domestic and foreign brands in just a few years, ranking among the top three in the industry. One of the success factors lies in its differentiated marketing strategy. The direct expression of differentiation comes from the concept of "a little sweet"-"Nongfu Spring is a little sweet".

1. The youth fighting against "pox"-Yishengtang China Top Ten Planning Cases Award

Yishengtang case won the "China Top Ten Planning Cases" in the first China enterprise famous planning case selection activity in 2.

Yishengtang Sanshedan Capsule is a health product for removing acne. In 1997, when the health care products market was flooded and the general sales were low, it stood out and became a new star in the health care products market in South China. Its annual sales are nearly 1 million yuan.

this is a classic planning case with a small budget and a large amount of money. Its success lies in the complete use of integrated marketing strategy, the launch of the advertising "Youth Against Vaccination" series with accurate market positioning through field research, and the rapid rise of it combined with clever public relations activities such as "feeding exposure" and "insuring 1 million yuan". The introduction of its perfect sales management project also laid the foundation for its long-term development. The advertising, public relations, promotion creativity and performance of Yishengtang Three Snake Gallbladder have far-reaching influence, and many imitators.

the application of a series of news marketing such as "every capsule must contain a snake gall", "1 million insured product quality insurance" and "condolences to the traffic police and raising the national flag" is even more groundbreaking, causing a sensation in the media industry and expanding the space for the new development of health care products marketing.

2. "Intestine" cures long-term stability-Jin Shuangqi

Jin Shuangqi won the silver prize in the 2 China Planning Art Fair.

jinshuangqi is an intestinal drug, a new microecological preparation, a national first-class new drug, and a prescription drug. The biggest obstacle is that the promotion of prescription drugs in otc market is not enough, and the problems in product marketing are that the course of treatment is long and the packaging is general.

the success of this case lies in the marketing strategy with "safety" as the breakthrough point. Taking "safe and effective intestinal medication" as Jin Shuangqi's thumb, in May, 2, the popular science survey of safe medication in Shenzhen, sponsored by Shenzhen Health Bureau, co-organized by Shenzhen Business Daily and implemented by Wan Ze Pharmaceutical Company, organically combined Jin Shuangqi's hard advertisement with the popular science survey and propaganda of medication, took advantage of integrated communication, and won extensive and continuous reports with the help of public relations events, with a series of advertisements "Advice" and five letters. Coupled with the customer's strong execution (the customer won the adoption of the 2 Excellent Customer Award), this product reversed the trend in the case of a decline in sales, and the sales continued to rise.