Distribution Success Stories 3

In Western economics, the meaning of distribution is the establishment of sales channels, that is, products are sold to consumers through certain channels. The following is what I have organized for you about the distribution of successful cases, to you as a reference, welcome to read!

Distribution success stories Part 1: the success of micro letter distribution

Case Description:

JINBA Men's Clothing (Shanghai) Co., Ltd. was founded in 1980, is headquartered in Shanghai Changfeng Eco-Business District, the number of personnel is now more than 500 people. JB Men's specializes in jackets, which ended the monotony of jackets with its unique design, thus becoming the leader of high-class fashion jackets in China. When the offline sales of national apparel brands enter the ? winter? occasion, JINBA development center began to shift to mobile e-commerce, but how to WeChat public **** account fan traffic into a stable sales volume is plagued by traditional enterprises.

Through the Weikengbao, imported prize powerful guessing activities, the day the order reached 1,000 pieces, a single day single product to generate revenue of 200,000 yuan.

Achievements:

Jinba men's clothing in August this year, began to cooperate with micro-distribution products, in September 17, imported prize strong guessing activities, orders reached 1,000 pieces on the same day, a single day of single product income of 200,000; in the micro-distribution of convenient? Open a branch? The company's business is to provide commissions for the products and services. Provide commission? The model of offline? Direct camp + distribution? model to online, providing a simple and easy O2O program. The next step in the strength of four, Xinhe Food? Trading company's import kingdom

Shanghai Xinhe Food Co., Ltd. was founded in 2008, the beginning of organic food as the main commodity, which has the qualification of general agent of more than one hundred kinds of products. Through the introduction of micro-distribution. So that suppliers and distributors to establish close contact. At present, the company has more than 700 cooperative distributors across the country, and is recognized as a customs import A class enterprise.

By introducing micro-distribution? secondary commission? model, the WeChat public **** account and products have received massive exposure.

By introducing the micro-distribution? The second-tier commission model, WeChat Public**** Accounts and products have received massive exposure.

By introducing the micro-distribution? The highest number of new followers in a single day was more than 1800, and the sales of the products were increasing. reached more than 1800, the commodity sales are rising, brand awareness is also getting higher and higher, so that mobile e-commerce and traditional import trade business perfect integration.

Distribution of successful cases of Chapter 2: micro letter distribution of successful cases

Case description:

Beijing story with the help of WeChat, half a year in the country accumulated 50,000 fans and members, March 18, 2014, Beijing story for these fans and members to start ?0 investment, 0 risk, 0 inventory? Micro-store partner program to seize the first opportunity of mobile e-commerce.

Through Micropop, 1068 members applied for the micro store on the day of the event*** and became micro store partners.

Achievements:

The model output of micro-mall + micro-store distribution has become the magic weapon of Beijing Story to compete in the market. In matching with its own notable strength, Beijing Story has nearly 30,000 micro-store distributors in more than 120 cities across the country, with the highest monthly sales volume of the micro-store exceeding 100,000 RMB. Its pioneering online micro-store partner model is becoming a new business model in the industry category, leading the Chinese silk scarf

Distribution of successful cases Part 3: the success of the micro letter distribution

If the traditional business is most concerned about the ? Competition? then mobile e-commerce is most concerned about? Collaboration? And? The distribution mindset will be the most important aspect of m-commerce. will be the most important m-commerce? Methodology One of the most important methodology. Everyone distributes different products, the customer base is not the same, but can be resource **** enjoy, collaborate with each other, that is, 1 +1>2, business channels have evolved into a social chain, the most important thing is: everyone's charisma will be strengthened in the process and embodied?

First take a look at a set of data:

In 2014, China's men's clothing brand performance have seen a sharp decline, and even huge losses. Following the sports brand, the men's clothing industry has also entered the winter, began to fall collectively.

Stepson shares issued a termination of the reorganization announcement, three days after the resumption of trading cumulative decline of more than 20%. This year, the third quarter profit of Busen shares fell 554.74% year-on-year! Seven Wolf announced the first three quarters of the year-on-year decline of 25.06%; attributable to the parent company fell 38.74%; Nine Makings in the first three quarters of the year-on-year decline of 15.07% in revenue, attributable to shareholders of the listed company's net profit fell 27.99% year-on-year. Hinur's first three quarters revenue of 18.76%, net profit attributable to shareholders of listed companies fell 166.67% year-on-year. Newspaper bird in the first three quarters of the report attributable to listed companies revenue fell 18.89% year-on-year; Caesar shares in the first three quarters of the realization of operating income fell 1.93% year-on-year?

At the same time, these brands began to accelerate the closure of stores! Seven Wolf in the first half of 2014, the total number of stores net closure of 347, is expected to close the total number of stores net closure of 500 ~ 600 for the year. Kanudilu as of June 30, 2014, closed 53 stores, Jiu Muwang closed 73, Kanudilu closed 53, Hinuer closed 46 stores.

For the closure of stores, Wang Liangxing, chairman of the board of directors of Lilang Men's Clothing, does not deny that his brand also exists in this status quo: ? Lilang also closed a lot of stores, now is the retail era, the need for more professional retail business managers, before the dealer is more unprofessional, money can just open a store, but now such a store must be transformed or eliminated.?

The seven wolves think it is mainly due to the decline in customer orders for the 2014 ordering meeting, Hinul said the company's franchise sales than the expected decrease?

AUSNN carries out WeChat distribution

As a perfect and mature comprehensive platform for Australian products, AUSNN online micro-mall is about to be fully rolled out, and at the same time launched the cell phone end of the shopping magic weapon WeChat distribution system, the commodity selection of a rich variety of categories, at any time to facilitate the shopping, so that consumers have a more intuitive understanding of the product, purchase and experience services, the online mall contains two parts: the Tmall International Overseas Direct Supply The online mall contains two parts: Tmall International Overseas Direct Supply, and AUSNN Official Outlet Direct Supply website shipped from the Shanghai Free Trade Zone.

The mobile WeChat distribution system is a mobile distribution channel for all of AUSNN's own products, which establishes the most direct communication system with consumers, shortens the cycle of opening the market for new products, and supports merchandise, membership, shopping carts, and order management, and one-stop payment methods and delivery and settlement. Through the Australian cattle cattle micro letter micro mall and APP client, e-commerce + entity, O2O combined with a full range of services, powerful branding, in a convenient and accurate promotion at the same time, comfortable and fast shopping experience is the king of the pursuit of consumers! The online mall is about to set sail.

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