Market research company ranking

The top ten market research companies in China are AC Nielsen, Kantar, Gallup, Qingyan Think Tank, Zhuosi Data, Zero, China Consulting, Champ Consulting, Southern Consulting and China Research Century.

Market research has also been translated into "market research", "market research" and "market research" in China. The definition given by the Global Market Researchers Association is: "It refers to the research process aimed at information, including concretizing the information needed for the corresponding problems, designing information collection methods, managing and implementing the data collection process, analyzing the research results, drawing conclusions and determining its significance, etc.

"Know yourself and know yourself, and you will win every battle", the oldest idiom in China summarizes the importance of competition research. In today's increasingly fierce market competition, not knowing the competitive market situation and competitors means there is no chance of winning.

Top ten research institutions

With the deepening of China's social and economic development, the demand for consultation in social development is increasing day by day, and people are increasingly aware of the importance of scientific, comprehensive, democratic and information-based decision-making. All systems, departments and enterprises need to go through industry market research and get scientific and complete decision-making reference after consultation. With the progress of science and technology and the rapid development of social economy in China, the research of service industry market in China presents a trend of integration and internationalization. I. Zero Consulting Zero Research Consulting is an international data intelligence service organization that originated in China. It consists of an innovative data development center, a public transaction data business group, a business data business group and a future business school. Since the establishment of Zero Survey, Zero has accumulated more than 20 years of first-hand experience in data collection and processing. It has diversified practices in serving large enterprises, start-ups and public service institutions at home and abroad, focusing on the Internet of products and services, and supporting economic, social, cultural and policy decisions based on diversified data collection and mining. Zero research consulting is inherited from the most influential local leading brand of market research and public opinion survey in China. We keep pace with the times, never slack off, constantly surpass ourselves, integrate with the digital age, and constantly enhance our brand reputation in the professional field and the public. More than 20 years of market research and social insight have become our most valuable China data assets. Through the application of new technologies, the whole Internet big data and interactive fine data are integrated, forming a unique data achievement and strategic orientation. Executives with many international backgrounds, as representatives of international professional institutions in China, actively participate in international activities and academic forums, always maintain the international cutting-edge information and academic sensitivity, and are rooted in the study of consumer psychology, values and consumption changes in China's local market, forming a unique research system suitable for China. Zero Research Consulting has a highly conscious learning and research team, neat disciplines, young professionals and international and domestic employees. The existing researchers come from sociology, statistics, psychology, marketing, economics, business administration and public management, financial investment, computer science, law and other related professional directions. More than 95% of full-time research consultants have a master's degree or above. More than 50% of the research consultants have more than 4 years of professional market research experience, and more than 30% of the research consultants have overseas study background. Team members adhere to the enterprise spirit of "diligence and dedication, sharing achievements" and make unremitting business exploration and development. 2. Zhongwei Consulting Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. is a leading industry and market research service provider in China. Focusing on the needs of customers, the company has made continuous efforts and sincerely cooperated with customers, and built a comprehensive professional advantage in the fields of investigation report, research report, market research analysis report, business plan, feasibility study, IPO consultation and so on. Zhongwei Consulting is committed to providing competitive research solutions and services for enterprises, investors and the government, constantly improving the customer experience and creating maximum value for customers. At present, the research results and solutions of China-Victoria Consulting have been applied to more than 30,000 enterprises and expanded to overseas markets. Sino-Uyghur consultation is to help enterprises and undertakings to succeed and promote the construction and development of social civilization with their own knowledge and wisdom. The life of Sino-Uygur consultation lies in the market, and the success of Sino-Uygur consultation lies in helping others to make ideas and succeed. The more achievements in helping others, the more social reputation Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. keeps improving, and its share in the market is also growing. Especially with the rapid development of information technology, which is widely used in consulting enterprises, China Consulting benefits from the cooperation and collaborative operation of various intellectual resources and information resources with different enterprises and departments. For consulting, we pay more attention to competition and cooperation, and cooperate in competition. In order to provide customers with more valuable consulting products, China is constantly improving the consulting work mode for consultants, not only after observing and analyzing problems, but also submitting suggestions or consulting reports, and more importantly, long-term cooperation. Chinese consulting is to improve the operational efficiency of enterprises through "knowledge products". The most important part of Sino-Norwegian consulting service is not to obtain the report, but to implement the improvement plan, which is regarded as an important step in Sino-Norwegian consulting service. Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. The staff of Sino-Victorian Consulting has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. Among the 350 employees of Zhongwei Consulting, 90% have bachelor degree or above, and 65% have double degrees, master's degrees and doctor's degrees. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the greatest wealth of Zhongwei Consulting, and also the guarantee for Zhongwei Consulting to provide quality services and practice customer value. Sino-Victorian consulting business covers Chinese mainland, Hong Kong, Macao and Taiwan, radiating the whole world; More than 90% of the company's business is mainly aimed at Greater China, and 10% serves the United States, Europe, Japan, South Korea and Singapore. We have set up survey stations in 32 major cities in Chinese mainland to provide customers with special surveys and research, and also provide strong data support for research and consultation. The company has valuable experience in implementing projects in China, Hongkong, Macau and Taiwan Province Province. Third, Zhilian market research URC reorganization was established in 1996. Now URC owns Guangzhou Zhilian Market Research Co., Ltd., Beijing Zhilian Bida Information Consulting Co., Ltd. and Shanghai Biyi Enterprise Management Consulting Co., Ltd., and has offices in Guangzhou, Shanghai, Beijing and Shenzhen. The main members of URC management participated in the earliest market research in China, experienced the establishment and development of the first local pure commercial market research company in China and the first Sino-foreign joint venture market research company in China, set foot in the retail research field in China, and successfully developed the pharmaceutical retail research business in China for the first time. URC is a member of China Market Information Research Association, the executive director of Market Research Branch of China Information Association, the first batch of A-level foreign-related research institutions in China, a member of ESOMAR, and one of the earliest members of the International Mystery Customer Association in Chinese mainland. URC has been focusing on special research of consumer goods, OTC research of drugs and various distribution channels for a long time, and has accumulated comprehensive and rich experience in China market research. We have a group of outstanding core talents and expert consultants, who have nearly 20 years of market research experience and are trained by international market research enterprises. They have a deep understanding of the market situation in China, and can design a complete research and consulting scheme for customers by using international market research methods and standards, so as to provide customers with research results and the most practical marketing suggestions. In recent years, with the advent of the era of Internet marketing and experiential marketing, URC keeps pace with the times, is diligent in change, takes exploring and innovating research methods as its primary task, and focuses on all kinds of real research on shoppers' terminal performance. URC pays attention to the combination and innovation of traditional market research methods and modern science and technology, and takes the lead in combining IT technology with BEE business, channel performance tracking research and shopper research, so as to understand the characteristics of market research, develop an advanced online access system to meet the core business needs, achieve synchronization with similar international research technologies, and connect with international customers online, and provide customers with the most advanced and rigorous online research services in China. 4. Modern International Guangdong Modern International Market Research Co., Ltd. was established in Guangzhou 1995. MIMR has established wholly-owned branches and offices in Shanghai, Beijing and Chengdu, with more than 200 professional market researchers. After more than ten years of development, MIMR has become a well-known professional market research company in China, and has been committed to promoting the development of market research in China. In 2007, the company set up offices in Shenzhen and Nanjing to provide operational support for South China and Central China. In 2008, Hyundai International won the 20-year Innovation Award for Market Research and the Advanced Award for Investigation. In 2009, five sets of modern international research technology systems were upgraded in an all-round way, in which the core theory and research steps of "Decision Support System for Marketing Combination Development" were directly applied to the marketing activities of enterprises by customers. At the same time, business expansion has officially changed from opportunistic expansion to organized active expansion. 20 12 company changed from branch system to division system, and set up three research divisions and national project operation divisions according to industries to develop in the direction of business specialization. 20 13 entered the field of industry research from consumer research, and accumulated rich experience in the industry research of medicine and coatings. MIMR clearly knows his future: to provide customers with professional market research services with marketing essentials and become a first-class large-scale specialized market research company in China. Therefore, enterprises should establish a correct concept, and MIMR will continue to serve the decision-making system of enterprises, with professional market research as a means and digital anatomy as a tool to help customers realize scientific decision-making. MIMR has professionals who are familiar with the consumer market, have a deep understanding of consumers' language, psychology and behavior, and can accurately understand your business environment and market demand. MIMR has accumulated more than ten years of market research knowledge. Through active research and development, we will formulate products and technologies suitable for different industries for customers, develop our own proprietary research technologies, and provide customers with new horizons. MIMR not only has a standard quality system to monitor every stage of the research process; There are also quality systems for different industries, even different regions, and finally realize the most effective implementation of the program. The company is committed to helping customers better understand the market and consumers, accurately grasp the challenges and opportunities they face, effectively identify and select the target market, and formulate appropriate marketing plans and market positioning, so as to minimize your decision-making risks. V. New Generation Market Monitoring The new generation market monitoring organization was established in 1998, which is one of the top 10 market research industries in China and one of the largest and most influential consumer and media research institutions in China. The new generation is committed to providing customers with professional market research and data-based research and consulting services. Its main business includes market research, media research, consumption and social research and marketing strategy consulting. In 2003, Cenozoic became an international joint venture, headquartered in Beijing, and has now formed a trinity national layout with Beijing, Shanghai and Guangzhou. The research network covers more than 400 cities and vast counties and rural areas. The new generation has more than 400 professional technical researchers and top expert consultant teams who are proficient in economics, sociology and psychology, and has established a research support system covering media, advertising, public relations, marketing and other fields. A series of independent research products, such as China Market and Media Research, China Xinfu Market and Media Research, China Wireless Netizen Network Behavior and Motivation Research, and China Internet Research, have become the necessary tools and authoritative standards for China consumers' insight and media strategy formulation. Based on independent research, a new generation of traditional media and new media research has become a recognized leading brand of international 4A advertising companies and domestic mainstream media. At the same time, the new generation has rich research experience in tobacco, fast-moving consumer goods, medicine, fashion and luxury goods, IT, automobile and consumer electronics, finance and other fields, and has a good reputation in the industry. Cenozoic Shanghai branch is an important backbone of Cenozoic market monitoring institutions in East China market. It is committed to providing comprehensive consumer research services for many mainstream brands in automobile, clothing, mobile communication, food/beverage and retail industries. A new generation of Guangzhou branch is an important backbone of a new generation of market monitoring institutions in South China market of China. During the development of 10, the new generation of Guangzhou branch is committed to providing case studies and continuous research services. At present, it has been in a leading position in fast-moving consumer goods, media, tobacco research and other fields, and has obvious competitive advantages in real estate, automobile and other research fields or industries; At the same time, in recent years, it has also shown a good development trend in the new industrial field-energy field. The new generation Guangzhou branch has served many well-known enterprises, mainly including fortune 500 enterprises, well-known domestic private enterprises, local media, international and local advertising companies. At the same time, the project won favorable comments and established a long-term cooperative partnership. HC Research, an intransitive verb, is a global insight research company rooted in China, providing an effective combination of big data and small data. HCR provides enterprises with deep insight into the combination of big data and small data. Enterprise data comes from the Internet and mobile Internet, such as the browsing behavior, consumption behavior, public opinion and other massive data of netizens. There are also a large number of users' purchase behaviors and data precipitated within the enterprise. Through the deep insight service combining big data research with classic research, enterprises will clean, sort out, analyze and mine a large number of heterogeneous data, provide decision-making basis for enterprises, help enterprises understand the market, customer groups and competition they face, and help enterprises make successful decisions at every step of their growth. Automobile, communication, home appliances, science and technology, finance, medicine, media, retail, packaged consumer goods, fashion/sports, luxury goods, industrial products, public affairs, tobacco, etc. No matter which industry you come from, HCR's exclusive industry service team will always accompany you. The predecessor of HCR is HC Research Institute. On 20 1 1 year, HCR completed MBO, which laid a solid foundation for promoting HCR to become a leading enterprise in the industry. In 20 12, the company introduced a number of industry heavyweight experts and merged with Shanghai DNA in August of the same year; In 20 13, HCR announced that it had reached a financing agreement with Chen Da Venture Capital, a top domestic investment institution, and the amount of 50 million yuan became the largest sum in the market research industry so far. 20 14, 1 1, HCR completed the shareholding system reform. 2065438+August 2005 12, HCR successfully listed the New Third Board, becoming the first commercial application of big data in China. HCR has a media database, which contains more than 200,000 advertisers in 1 159 categories in 24 industries. It has accumulated 22 years of industry database, 6.5438+million small and medium-sized enterprise database, 700,000 B2C consumer sample database and 6.5438+million mobile user behavior tracking panel. It has industry-leading search technology, data mining and management technology and electronic report platform technology. Headquartered in Beijing, the company has eight branches in Shanghai and Guangzhou, and has more than 500 professional technicians and researchers in the field of market research and communication. At the same time, in addition to covering the national market information direct search network, it also maintains close cooperation with experts, manufacturers and channel enterprises in the industry. 7. Dawen General Dawen General Market Research Co., Ltd. is a professional market research company with international professional standards, which is famous for its excellent research and analysis technology and strict quality control. Headquartered in Guangzhou, it has branches in Wuhan and Shenzhen and an office in Zhuhai. Founded in 1998, it is a professional market research company with international professional standards, which is famous for its excellent research and analysis technology and strict quality control. He has rich experience in establishing a research technology model suitable for the actual market demand and an efficient on-site implementation system, and is good at providing practical research programs and research results reports that can solve marketing problems. After years of operation, we have successfully established a national investigation and research network with Guangzhou as the core. The survey covered more than 60 cities and rural areas in China. At present, Dawen GM has established a complete investigation network in most provinces and regions of the country. Branches and offices have been established in Beijing, Shanghai, Chengdu, Shenzhen, Wuhan, Zhanjiang and Zhuhai, and fixed cooperative alliance companies have been established in Shijiazhuang, Tianjin, Hangzhou, Wuxi, Ningbo, Fuzhou, Xiamen, Nanchang, Harbin, Shandong, Zhengzhou and Haikou, forming a stable network team. Great temperature universality is an interactive bridge connecting consumers and enterprises, and it is the driving force for healthy living and efficient development of productive forces. Mission: To fully develop market research and analysis technology, publicize and promote the effective application of market research in enterprises, so that enterprises in China and around the world can fully enjoy the growth process of sustainable development through market research, and let people fully enjoy the fun of healthy life brought by products that are in line with interests. Company Positioning: Daven General Motors is an action strategy-oriented company, which is good at effectively combining market research results with customer's marketing strategy formulation, and providing truly effective research and analysis. In other words, the enterprise is an application-oriented market research company. The company pays attention to research technology, constantly innovates, has its own independent research mode, and is especially good at market strategy analysis. Eight. Spigel Market Research Spigel Consulting was established on 1997, and its subsidiaries include five independent registered companies: Guangzhou Spigel, Beijing Spigel, Chengdu Spigel, Shanghai Spigel and Shenzhen Spigel. About 100 excellent employees form the Spigel team, with an average industry experience of more than 8 years; Employees grow with the growth of the company. Based on the corporate culture atmosphere of "heart is like a mirror", the staff has maintained a high degree of stability, with an average working life of more than 6 years. Spiegel Consulting integrates data collection, market research and management consulting, and has been committed to providing scientific and reasonable management solutions for enterprises. Up to now, Spigel has provided more than 1 000 research and consulting services for more than 1 000 enterprises in the mobile communication, medicine, transportation, household appliances, daily necessities, food, real estate, finance and automobile industries. Spiegel has established a standardized service process with reference to industry standards, and constantly updated and improved relevant service standards according to customer needs and marketing trends. Spiegel constantly promotes the innovation of research and consulting technology, and a considerable number of commonly used research technologies and models are initiated by itself. Every time he enters an industry, Spigel exerts the great influence of industry experts and grows with the growth of customers; Based on the customer service quality of "industry experts", the customer base has maintained a high degree of stability. Spiegel has a small number of core customers, but has maintained a long-term and good cooperative relationship with Spiegel. More than 65438+0,000 projects, 65438+10,000 consultant working days, 65438+10,000 on-site observation experiences and 3 million consumer visits have continuously enriched the database of Spiegel. Almost every year, Spiegel people can create successful practical cases with wisdom; Spiegel's project achievements have won a large number of awards, which have been well received by enterprises and society and have had a wide impact. 9. Xinhua Xin Xinhua Xin International Information Consulting Co., Ltd. is a leading provider of marketing solutions and credit solutions in China. Established in Beijing 1992. Enterprise collection, analysis and management

A company specializing in market research

1. Cedian Market Research Co., Ltd.

Cedian Market Research Company is the most competitive cross-industry market research company in China. Strategic research focuses on collecting basic market data, providing support for enterprise decision-making and enabling enterprises to better understand the market. The biggest advantage of strategy point is to give enterprises the most authentic data at the most favorable price. He is good at satisfaction research, consumer research, government service research, market entry research, new product development research, real estate research, industry research and so on.

Second, CCTV market research

CTR Market Research is a leading market research company in China. Established in1995,2001and restructured into a joint-stock enterprise. Its main shareholders are China International Television Company and TNS. Fixed sample groups of consumers, case studies, research on consumption patterns of media and products, research on media strategies, media advertisements and news monitoring. Can provide continuous multi-customer research, tailor-made targeted solutions for different customers.

Third, QYResearch.

QYResearch was established in 2007, and its headquarters are in Los Angeles, USA and Beijing, China. After more than 15 years of continuous precipitation, QYResearch has grown into a well-known leader in global industry surveys; The business covers more than 60 countries in the world, with fixed marketing partners in more than 30 countries around the world, and professional research teams in the United States, Japan, South Korea, India, China, Beijing, Guangzhou, Shenzhen, Changsha, Shijiazhuang, Chongqing, Wuhan, Chengdu and Datong, Shanxi.

A formal and professional investigation company

Professional investigation companies include Gallup Consulting Co., Ltd., Shenzhen Fanhua Market Information Company, Beijing Meilande Information Company, Chen Huizi Road, Zero Consulting, Zhongwei Consulting, iResearch Consulting, CCID Consulting, New Era Market Monitoring, Jianbo Market Research, Sailixin and so on.

1, Gallup Consulting Limited.

Gallup, a world-renowned public opinion survey and business survey/consulting company, has a consumer sampling framework in more than 50 cities and some rural areas in China, which can accurately conduct various national or regional consumer surveys.

Since 1994, its consumer lifestyle and attitude survey for two consecutive years accurately and vividly described the profound changes in China's social and economic life in the past two years.

2. Beijing Meilande information publicity.

China Radio and Television Society, founded in 1994, is the director of the audience research committee and one of the first 29 foreign-related investigation institutions in China. There are three subsidiaries, namely media communication strategy consultation, medical consultation and socio-economic information investigation and research institute. The group company has branches and offices in 30 provinces, autonomous regions and municipalities directly under the central government.

3. Chen Huizi Island.

HCR Chen Hui Information Company is a data intelligence solution provider, which is rooted in the field of data analysis and focuses on understanding the essence of business. The company assists the government to improve the management efficiency and scope through full data-driven and artificial intelligence, and helps enterprises to make scientific decisions, innovate business models and improve efficiency.

Investigation company is a common name for the public to provide civil and commercial investigation services. Survey companies can generally refer to all institutions in different forms of the survey industry. The organizational form of a survey company is not necessarily a limited company, but also a sole proprietorship enterprise or individual industrial and commercial households.

Usually, the most common ones are investigation agencies registered in the industrial and commercial departments in the names of service offices, service departments, consulting departments, service agencies and firms. There are even a few civil investigation companies mainly engaged in marital affairs investigation that are not registered in the administrative department for industry and commerce at all.