Now people watch TV with mobile phones and computers. Will traditional color TV die out in the future?

I don't know when the TV set around us changed from black and white to color, from a heavy "big box" to a thin "flat plate", but the screen is getting bigger and bigger, and more and more programs are watched. Missing the live broadcast is like missing the whole world.

Yes, with the development of Internet and the expansion of mobile Internet, many people have become accustomed to watching programs on computers and mobile phones. They can not only "watch whatever they want", but also avoid waiting, "fast forward what they don't want to see and appreciate what they want to see again and again". In addition, the popularity of "barrage" in recent years has changed watching TV from a boring pastime for one person to a fun for a group of people.

Many people are worried that if this continues, traditional color TVs will not be sold in a few years.

Then you really worry too much. Traditional color TV will not only die out, but also interact with major Internet audio-visual platforms in another way, growing against the trend.

0 1

Don't worry, I'm fine.

According to the data of "Report on Market Summary and Trend Forecast of China Color TV Industry in 20 16", the retail sales of color TV industry in China last year was 50.89 million units, up by 7.8% year-on-year, which historically exceeded the 50 million units mark.

In addition, China has made substantial progress in expanding its territory on a global scale. Following 20 15 Skyworth's acquisition of Metz, Hisense's acquisition of Sharp America and Changhong's acquisition of Sanyo TV, 20 16 LeTV wholly acquired vizio. According to the industrial chain data displayed by AVC, the global share of China brands reached 30% in 20 16, an increase of 3.2 percentage points over last year!

It can be said that the domestic color TV industry is not only in decline, but also in a very sunrise stage.

In addition, just as e-commerce brands have opened offline stores, many Internet audio-visual platforms have begun to seek cooperation with traditional color TV brands. For example, Micro Whale, which cooperates with Philips, and LeTV, which marries TCL, are all examples of the combination of traditional TV and Internet in the industry.

From 20 14, we will actively establish an open TV platform and build a series of smart TVs together with Internet resource giant Ali Entertainment and Philips, a subsidiary of Penguin TV. 20 16 cooperates with micro whale technology, which provides online ott video service, integrates penguin TV+ mango TV+ micro whale integrated content, owns thousands of overseas blockbusters in Tencent Hollywood, and integrates the latest and hottest film and television resources.

On 20 15 12 15, letv announced the official hand in hand with TCL multimedia. TCL's advantages in hardware manufacturing, sales channels and brand are of great significance to LeTV. The accumulation of LeTV content is also a very important resource for TCL transformation. The combination of the two just takes advantage of their respective complementary advantages to achieve a win-win goal.

02

Color TV is not the original color TV.

You may notice that in recent years, color TV is no longer the original "box" that only plays fixed satellite TV programs, and endless functions are leading color TV to a brand-new field.

As the boot language of LeTV color TV says-I am not a TV, but a complete big-screen ecosystem!

This complete ecosystem is embodied in that when a user buys a TV, he gets more than just the hardware like a traditional TV. In addition to the powerful hardware configuration, he will also have the LetvUI system with the ultimate experience. Users can switch desktops, channels and play somatosensory big-screen games in super tv through gestures and somatosensory actions.

Yang Jungang, general manager of KKTV of Konka Group, once suggested that TV should be a carrier for family members to communicate their feelings, not just a simple playing device, but an intelligent device with the functions of collecting, sorting, summarizing and refining terminal data. Just like the MAX series models launched by KKTV in February 20 16, 16, TV has been turned into an educational communication device, connecting parents, children and the elderly through massive educational resources.

It is understood that the penetration rate of smart TV has reached 83% in 20 16 years. Focusing on intelligence, TV content has been continuously enriched and improved, and TV ecology has gradually matured.

In addition, the rise of smart home gives TV special functions, making it an important hub of smart home. A series of TV products are developing rapidly, such as OTT box, 206513.72 million retail stations, 438+06 million VR retail stations, 83 10000 smart cameras, and19000 smart audio in smart plug. The richness of smart home devices provides a richer scene for home viewing.

So don't worry that the Internet audio-visual platform will impact the traditional color TV. Nice guy.