Taobao and other e-commerce mode of impact on the physical clothing stores in the end how big is it

One, the rapid development of e-commerce to the impact of offline clothing stores

With the rapid development of e-commerce, clothing e-commerce platforms such as spring, optimizing the clothing industry chain at the same time changing people's consumption habits, more and more people are used to the online shopping experience, gradually abandoned the physical store shopping model, which brings a huge impact on the traditional clothing industry. This has brought a huge impact to the traditional clothing industry. On the other hand, more and more brands have carried out the transformation to the Internet, optimizing the service and experience of both online and offline, making the traditional offline stores gradually fade out of people's sight.

Two, the user consumption demand upgrade, the traditional way is difficult to meet the user's personalized needs

With the improvement of people's living standards and the user demand continues to upgrade, the demand for personalization is becoming increasingly serious, requiring clothing brand owners to continue to provide emerging goods. The traditional apparel industry supply chain in the weak sense of innovation, slow product updates, can not meet the user's growing demand in a timely manner.

Three, fierce competition, increased costs

China's apparel market industry tends to be saturated, the difference between different brands of products is not obvious, product homogenization, for the offline stores from e-commerce brands, offline the same kind of brand competition is very fierce. In addition, the cost of product materials, labor costs, store costs are growing, product profits are compressed, inventory increases leading to the apparel store in a dire situation, closing stores frequently.