What are the advantages and disadvantages of TV advertising? It would be better if you could answer in English ... thank you. ...

What are the advantages and disadvantages of TV advertising? It would be better if you could answer in English ... thank you ... Advantages: increase income. At present, the main income source of free TV can be said that advertisers are their parents. Disadvantages: lower ratings. Generally speaking, the more advertisements, the lower the ratings of channels. This also reduces their influence, which in turn affects their advertising pricing.

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Advertising is a kind of broadcasting, which helps people to bring their products or services to any place where there are advertisements. With the help of advertisements, the efficiency of displaying your products and services is definitely much higher than that without advertisements. However, there is too much false information in advertisements, because exhibitors want their products and services to look more attractive.

What are the advantages and disadvantages of TV advertising? It would be better if you could answer in English ... thank you ... please talk about the benefits of 3Q: increasing income. At present, the main income source of free TV can be said that advertisers are their parents. Disadvantages: lower ratings. Generally speaking, the more advertisements, the lower the ratings of channels. This also reduces their influence, which in turn affects their advertising pricing.

What are the advantages and disadvantages of disk cleaning? Thank you for freeing up disk space.

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Television advertising. Newspapers. And radio stations. What are the benefits? Advantages of TV advertising

Television is the only emotional media that can be dynamically demonstrated, and its impact and appeal are particularly strong. The movement of images is the biggest advantage of TV advertisements. Television media reproduces information by faithful recording means, which makes the audience feel particularly real and intense, which is difficult to achieve in any other media advertising.

② Strong penetration and high arrival rate, TV advertisements can quickly cross the space to reach any area covered by radio waves and directly enter hundreds of millions of families. Television advertising has a certain "mandatory", so it has strong penetration and high arrival rate.

③ Most relevant to life. Television is closely related to our life, and the content of television communication is an extension of reality. People can't live without TV, and naturally they can't live without TV advertisements that provide all kinds of information for their lives.

Characteristics and advantages of radio advertisements

Newspaper advertisements can be preserved, circulated and tasted. Although the TV broadcast passes by in a flash, the TV advertisement has intuitive pictures, sounds and images, which is an audible advertisement. Then, radio advertisements can't stay, and they are fleeting; You can't see it. Once you hear it, is it useless to broadcast advertisements? In fact, it is not, "the feet are shorter and the inches are longer." From the way and effect of communication, newspapers and television are not perfect and have no shortcomings; Radio advertisements are not worthless and have no advantages. Radio advertising is not without its own characteristics and advantages, but on the one hand, it has not been fully recognized by people and its value has been seriously underestimated; On the other hand, it lacks proper and systematic research and publicity.

Radio advertising is a kind of management and publicity that is attached to the broadcast media and "bears fruit". Judging from the characteristics and advantages of broadcast media and the propaganda and practice of broadcasting advertisement operation, I think the characteristics and advantages of broadcast advertising can be summarized in the following four aspects:

First, the sense of communication and artistic conception of radio advertisements

From the way of communication, the sense of communication of newspapers is mechanical, the artistic conception of television is limited, while the sense of communication of broadcasting is dynamic, the artistic conception of broadcasting is profound, and the sense of communication and artistic conception of broadcasting are unified.

1996 in order to meet the market demand of the audience and fully reflect the socialized service of broadcasting, the program of Market Popular Network of Shanxi People's Broadcasting Station specially set up a live column of "Health Line" to provide medical treatment and medical consultation for the majority of patients, invite medical and pharmaceutical experts to sit in the live broadcast room, and the patients or their relatives and friends directly call the experts. Every time the column is broadcast, the display light of the hotline will keep flashing, and all the calls will be cut into the live broadcast room one after another, and experts will receive them. It is not difficult to see how many listeners or patients are intentionally or unintentionally exposed to the radio, receiving broadcast information and "diagnosing" their own diseases, and how many listeners or patients are intentionally or unintentionally transmitting this information and affecting others. For this reason, I wrote an article entitled "Viewing the Effect of Radio Publicity from the Hot Image of Medical Consultation", and thought that the communication sense of radio advertisements is dynamic and vivid, and the effect of this two-way communication is unique to the broadcast media, and the artistic conception of the broadcast media is rich and profound. Some people say that watching a long TV series is not as delicious as listening to a series of novels on the radio, because radio can make people bounce back to everything they perceive and recreate a "world" accordingly. Television image is a kind of shaped and formatted expression means, which will inevitably limit people's imagination space and imagination because of its intuition. Broadcasting can fully open people's hearts, arouse people's feelings, and produce the most harmonious and perfect imagination from various means of expression such as language, breath and emotion. Therefore, if TV is compared to a colorful and clear oil painting, broadcasting is a vivid Chinese painting with ink rendering.

Second, the mobility and part-time job of radio advertisements.

Few people read newspapers while walking in the streets and shopping malls; Walking in the streets and shopping malls, no one is watching TV, but some people are listening to the radio while walking in the streets and shopping malls. This is the mobility and versatility of broadcast media.

Radio has its unique sense of mobility and versatility, on the one hand, because it is easy to carry. Now there is an ultra-miniature radio on the market, which is very small and can be directly put into the ear to listen to, and it is difficult for outsiders to detect it. On the other hand, because broadcasting is a medium for transmitting sound, it needs ears, and does not need eyes and any other organs of the human body to receive information, that is, it will not affect the function and movement of any parts and organs of the human body except ears. Therefore, people can receive broadcast information in various States and listen to the radio when washing vegetables and cooking. You can listen to the radio when brushing your teeth and washing your feet; You can listen to the radio in the morning exercise and listen to the radio when you go shopping. You can listen to the radio while sitting; You can also listen to the radio while lying down, and you can also listen to the radio in the field; You can also sit in the car and listen to the radio ... people can listen to the radio in various States, and this feature and advantage of radio is more prominent and obvious in economically developed areas. Therefore, some experts clearly pointed out that broadcasting should fully occupy the mobile space of communication, because broadcasting has the unique conditions to occupy the mobile space of communication. The rapid development of market economy will inevitably accelerate people's sense of rhythm, and the only medium to obtain information in the dynamic is broadcasting.

Third, the unlimited coverage of radio advertisements and the comprehensiveness of radio advertisement audiences.

According to its power, broadcast coverage has a certain scope and area, but from the actual listening situation, broadcast coverage can not be clearly defined, and with the factors and functions of topography, climate, magnetic field and so on, the information transmission of broadcast coverage and extension can be said to be infinite. At present, with the rapid development of broadcasting technology, broadcasting signals can be successfully transmitted directly to communication satellites around the earth, and some developed countries have developed radios that can directly receive satellite signals. Therefore, even the most valuable news or information that happened in the most remote places can be quickly spread to any place on the earth in the shortest time through broadcasting, which is why broadcasting is an important public opinion position and political tool.

According to the constant changes and development of the audience market, although the broadcasting industry has put forward the development idea that broadcasting should be narrow and the characteristics of broadcasting media should be distinct, some comprehensive radio stations have also begun to take the road of marketization and specialization, that is, the audience is relatively clear, and the health station is a health-related listening group for doctors and patients; Traffic stations serve drivers and traffic-related listeners. However, due to the diffusion, openness and indoctrination of broadcast signals, the broadcast audience is often uncertain. Drivers can listen to traffic stations, health stations and other stations, not to say that drivers can only listen to traffic stations, but not health stations and other stations. The same is true for doctors, not to say that doctors can only listen to health stations, but not to traffic stations and other stations. Besides, you may pass by a shopping mall. Although you don't have the subjective consciousness of listening to the radio, the information broadcast in the mall can be forced into your ears, allowing you to passively accept the broadcast information. When you think this kind of information is important to you or just what you want to know, you will stop and listen carefully, from being beautiful to actively listening. Therefore, the audience of broadcasting is not completely objectified and non-objectified. It is the unity of objectification and non-objectification, and it is comprehensive.

Fourth, low investment and high return of radio advertising.

In the same level of media, the advertising cost of both newspapers and TV is much higher than that of radio advertisements. The reason why the advertising cost of radio advertisements is lower than that of newspapers and TV advertisements is not that advertisers invest less in radio advertisements, but that it has depreciated, mainly because the cost of radio advertisements is far lower than that of newspapers and TV advertisements. However, due to the distorted consumption concept in the market, that is, the higher the price, the better. Therefore, some consumers unilaterally buy high-priced goods, and some marketers follow the abnormal mentality of consumers and sell some originally low-priced goods at high prices. Instead, they open up markets and chase high profits. These consumers only consider the shopping principle of "one point for one price" and ignore the shopping phenomenon of "good quality can also be cheap". Some advertisers are also influenced by this consumption mentality, thinking that the higher the media charges, the better the publicity effect; On the other hand, the lower the media charges, the worse the publicity effect, thus drawing the conclusion that the radio advertising charges are low, the radio advertising publicity effect is poor, so the investment in radio advertising will produce a negative psychology, or "throw stones to ask for directions" to invest in advertising expenses, but before really testing the depth of the water, it backed out and reasonably thought that the investment in radio advertising had no return benefits. Here we should objectively analyze the input and output principles of radio advertisements. On the one hand, from the common sense of economics, we can easily understand that the market competition of products is actually the competition of quality and price, and the fundamental way to improve quality and reduce price is to reduce costs. Therefore, low product cost and price do not mean poor product quality. In fact, in the highly competitive market economy, enterprises are producing the most economical products according to such economic laws. Similarly, establishing the development concept of "survival by quality" and understanding low product price as poor product quality is also untenable. The same is true of radio advertisements, and it is also a very one-sided view to understand the low charge of radio advertisements as poor effect. On the other hand, the information transmission of radio advertisements has its inherent objective laws, and the output rate of radio advertisements can only be achieved by intensive investment. From the commercial practice of radio advertising, the same is true. The effect and benefit of densely arranged advertisements are very obvious, but the loosely arranged advertisements are not obvious, and the piecemeal advertisements are rarely arranged. Therefore, some advertisers who have studied radio advertisements have adopted a "carpet-style" intensive arrangement in the arrangement of radio advertisements, from which they have tasted the sweetness, and thus have formed an indissoluble bond with radio advertisements, and regard radio advertisements as the best media choice to explore and occupy the market, especially the advertisements for hotline services. Some advertisers have been paying attention to it for a long time. Even when bidding in a saturated state, advertisers would rather increase the advertising fee than give up the existing advertising fee.

Advertising plays an important role in conveying information. From the perspective of transmitting information, its mission is to finally transmit information to consumers. When consumers receive information, advertisements have completed their due communication tasks and played their due communication role. In this sense, the advertising function of radio is the same as that of newspapers, television and other media. Consumers will not have a strong desire to buy because they accept information from newspapers and television, but if they accept information from the radio, there will be a discount. The key is whether this information is useful to consumers. Since consumers have obtained useful information from the radio, they are bound to have a strong desire to buy. From the perspective of receiving information, receiving information in newspapers or on TV is not without limitations. Not everyone subscribes to the same newspaper, not everyone can read the information in the same newspaper, and there are illiterate people who can't read newspapers and readers who don't subscribe to newspapers, especially readers who don't subscribe to newspapers and readers who subscribe to different kinds of newspapers. Therefore, the information transmission of newspapers can not be transmitted to everyone, especially those who need this information. Regardless of the probability of information spreading in various media for the time being, it has specific limitations. Even if readers or viewers see or see the information they need, their functions and effects are exactly the same as those of listeners, but in newspapers, television and radio, the investment cost and proportion of advertisers are quite different. Therefore, radio advertisement is the best choice medium with low investment and high return.

The main advantages of newspapers are:

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? 1, with fast propagation speed and timely information transmission.

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? For most comprehensive daily or evening newspapers, the publishing cycle is short and the information is transmitted in time. Some newspapers even publish several pages a day, such as morning, noon and evening, so as to report the news faster. Some time-sensitive product advertisements, such as new products and newsworthy products, can use newspapers to spread information to consumers in time.

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? 2. It is informative and explanatory.

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? As a medium of comprehensive content, newspapers transmit information mainly in words and figures, supplemented by pictures, with great capacity. Because it is mainly written in words, it is very descriptive and can be described in detail. For some products with high attention, the descriptive nature of the newspaper can inform consumers of the characteristics of the products in detail.

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? 3, easy to store and reuse

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? Due to the special materials and specifications of newspapers, compared with TV, radio and other media, newspapers have better storage and are easy to fold, place and carry. Some people have also developed the habit of newspaper clipping while reading newspapers, collecting and cutting information according to their own needs. This invisibly enhances the storability and repetition rate of newspaper information.

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? 4. Reading Initiative

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? Newspapers present a lot of information to readers at the same time, which increases readers' cognitive initiative. Readers can freely choose which parts to read or give up; Where to read first, then where to read; Read it once or read it many times; Use browsing, quick reading or detailed reading. Readers can also decide their own cognitive level, such as having only a little impression, or remembering and remembering information; Remember something, or remember everything. In addition, readers can also record what they need when necessary.

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? 5. Authority

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? Accurate and reliable information is an important condition for newspapers to gain credibility. Most newspapers have a long history, sponsored by party and government organs, and are famous for their influence and prestige among the masses. Therefore, advertisements published in newspapers often give consumers a sense of trust.

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? 6. High cognitive participation

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? Most newspaper advertisements are based on text symbols. To understand the content of advertisements, readers need to concentrate on reading and eliminate other interferences. Generally speaking, unless the advertising information is closely related to readers, readers will not spend a lot of energy reading advertisements subjectively. The reader's inertia often reduces the possibility of reading the content of advertising copy in detail. In other words, the advertising reading level of newspaper readers is generally low. However, when readers are willing to read, their understanding of advertising content will be more comprehensive and thorough.

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What are the advantages and disadvantages of disk defragmentation? Thanks to the respondents for defragmenting the disk, which can effectively speed up the access to data. Some disk defragmentation software has several modes: first, optimize common parts to accelerate defragmentation; Organize to ensure the continuity of data; Balance the arrangement of various efficiencies.

Disadvantages Some people say that regular disk defragmentation is not good for hard disks, but I used to regularly defragment disks for a while and found no problems or bad roads. I feel that the hard disk hardware is still very durable.

What are the advantages and disadvantages of advertising in qq space? There are two forms to put advertising links on the homepage of QQ space, one is in the form of words, and the other is in the form of pictures. The specific operation is as follows: Step 1, open the QQ space and click Dress Up. Step 2: Click Change Layout, then click Add or Remove Modules, then click Customize Modules, and then click Create New Modules. Step 3, click the graphics module or the big picture module. Step four, ...

What are the advantages and disadvantages of eating raw eggs? Thanks to the protein of egg, it is rich in essential amino acids, and its composition ratio is suitable for human needs. Eggs are also a good source of vitamins and inorganic salts and a kind of food with high nutritional value.

Some people like to eat raw eggs. I think the nutrition of eggs is destroyed after they are cooked. I think it is better to eat them raw than cooked. In fact, this way of eating is not only useless but also harmful. First, eggs are produced by the ovaries and cloaca of chickens, with high bacterial content, so the surface of eggshells and even yolk may have been contaminated by bacteria, which may easily cause parasitic diseases, intestinal diseases or food poisoning if eaten raw. Second, raw eggs have a fishy smell, which can inhibit the central nervous system, make people lose appetite, and sometimes make people vomit. Third, raw egg white contains a substance called avidin, which prevents the human body from absorbing biotin contained in egg yolk. After eggs are cooked, they can kill bacteria inside and outside the eggs and destroy avidin, so eggs should not be eaten raw.