Management skills of running clothing stores

Open a clothing store to do business, regardless of the size of the store, you must know how to operate. Just like a corporate company, only a well-managed enterprise is a good enterprise and can develop for a long time. Although clothing stores are not as large and complicated as enterprises, their management skills and key points are similar. So what are the necessary management skills for running a clothing store? The following is for reference only!

merchandise control

Mainly from the shortage, freshness, loss and inventory management. Shortage is the enemy of clothing sales, so shopkeepers must always know the quantity of goods and replenish them in time to avoid the impact of shortage on store performance; In the retail industry, products are always fresh, even clothes are no exception. We should strictly follow the first-in-first-out sales principle, sell advanced goods first, and avoid outdated goods being neglected. In fact, the loss of goods is caused by some loopholes in management, such as false purchase, excessive surplus goods, wrong price, false price change and so on. Therefore, the shopkeeper must strictly control these tasks, and reducing losses means increasing net profit.

Inventory clothing is a part of the owner's tangible assets. Stocking clothes is of great help to the shopkeeper. Careful inventory can keep you financially awake and remind yourself to be cautious in the future. Seeing that some goods that should not be imported have caused extrusion, you can seriously review them. Counting inventory is not only to keep abreast of liquidity, but also to provide practical reference for shopkeepers to purchase goods in the future.

For financial management

In clothing stores, financial management is mainly reflected in cash management, especially cash management at the checkout counter. General skilled cashier, cashier margin can be controlled within four ten thousandths, while the new cashier is ten ten thousandths. Don't underestimate these figures. Sometimes the difference is thousands of miles, and the cashier's problems are generally: cashier cheating, etc. These are the key points of management. Another important link is the collection document, which is an important financial document. Don't underestimate its role. Once lost, it will cause losses. Therefore, we must carefully confirm the acceptance and avoid losses. If you encounter a problem, you can only say yes according to the evidence.

information management

In fact, the information mentioned here is the relevant information mentioned above. If your clothing store is relatively large in scale and has a related system, the shopkeeper can learn all kinds of operation information through all kinds of data in the system, and it can also be used as reference information for the planning, improvement and planning of store operation management. Systematic information management is simple, convenient and clear at a glance. As long as the data changes, it can be clear at a glance. If you do a good job in this management, the problem of store management will be solved by more than half.

Management of people

For clothing stores, the corresponding people are customers, suppliers and salespeople, so managers are these three types of people. For customers: As the saying goes, "customers are God", we often think from the customer's point of view. To clearly understand the real needs of customers, do a good job in market research, provide customers with satisfactory needs and provide quality services.

For suppliers, we should treat them with a long-term cooperative attitude, so that we can get more product information from them, the development and changes of some products, and even the situation of competitors, and maintain good relations, and sometimes we will get unexpected gains; For shop assistants, shopkeepers must be very aware of employees' situation, such as attendance, vacation, being late and leaving early, mental state, service attitude and personal quality, so as not to affect the overall operation of clothing stores.

Seven management skills

Nowadays, the competition in clothing business is increasingly fierce, including the impact of e-commerce, and the pressure is increasing. Business is not good. If you want to open a clothing store, you must be skillful and share other people's successful experiences.

0 1, store location, store choose a crowded place, especially at the beginning, you must choose the place with the best flow of people, and the location is more important than the size of the store. Therefore, we must choose a suitable location first, and we will have a good start.

02. Have a unique vision and a good source of goods. First of all, we must understand our own consumer groups and find a good source of goods. Clothing should have its own characteristics. Clothing sources should be combined far and near, and it is difficult to give up the easy. The clothing sources that anyone can get are generally not easy to sell. There is an old saying, people are silent for a thousand times, and goods nod, which shows the importance of clothing supply. In fact, learning from the wisdom of others is also one of the good ways.

03, in-store effect, in-store effect needs to be related to the taste and container layout in the store, which also requires the owner to have a certain vision and work hard on the layout and clothing style of the decoration in the store. I suggest that you might as well install a large mirror in your clothing store, which not only expands the space of the store visually, but also facilitates the fitting of customers.

04, container layout, the clothing store you want to operate has a good business, and a reasonable container layout of clothing stores is an indispensable business skill. The container layout of clothing stores must be conducive to customers walking and moving forward, giving people a fascinating feeling. For deep shops, it is advisable to design the passage into an S-shape and extend inward. For shops with square and rectangular venues, customers can turn around several times through the arrangement of shelves to avoid turning around after entering the store.

05. Changing the placement of clothes and reasonably changing the placement of clothes from time to time can give guests a brand-new feeling, which is also a great way to attract customers. Some clothing styles have been left in a certain position for too long, and no one cares because of the influence of light and surrounding styles. At this time, they can be changed and recombined with other styles of clothing, thus creating new artistic themes and increasing sales opportunities.

06, good service, get a little gift will be happy, this is the subtlety of human feelings. But if this is always the case, it will lose its original charm and weaken its sales force. Therefore, the safest way to keep fresh is to smile, and then smile. Treating every customer with a smile and improving service quality will be of great help to business.

07. Online and offline attack, physical shopkeepers can also sell online. In this way, online stores and physical stores can sell together to increase sales, which requires both operators to take care of each other so as not to fail at both ends.

In fact, it is not difficult for a clothing store to have a good business. As long as you really work hard, it will get better and better.

How does the shopping guide serve customers?

Successful business people must first have clear goals. Clear goals usually include: determining the customers to visit every day, finding out what kind of customers need, that is, finding potential customers. The mistake of customer target group positioning will make clothing sales staff waste a lot of time, but get nothing. In addition, clothing sales staff need to know how to approach potential customers and fully understand their preferences, which can often leave the best impression on customers and convince them of the products in the shortest time.

Healthy body and mind

Psychologists' research proves that the first impression is very important. Because of the particularity of sales promotion, customers can't have enough time to discover the inner beauty of clothing salespeople. Therefore, the first thing clothing sales staff should do is to have a healthy body and give customers a vibrant impression. Only in this way can customers have the will to communicate.

Strong ability to develop customers.

Excellent clothing salesmen have strong development ability. Only by finding the right customers can the clothing salesmen sell successfully. Excellent clothing sales staff can not only locate the customer base well, but also have strong ability to develop customers.

Strong self-confidence

Self-confidence is an essential feature of successful people, and successful clothing salesmen are no exception. Clothing salespeople will think they will succeed only if they have strong self-confidence. Psychologists have found that things tend to develop in the direction of imagination and according to people's minds.

When holding the idea of approaching and persuading customers and returning home with a full load, clothing salespeople will not worry and fear when visiting customers. Successful clothing salespeople have strong interpersonal skills. Only self-confidence can win the trust of customers and have the desire to communicate with customers.

Strong professional knowledge

The fifth key factor of sales success is strong professional knowledge. Excellent clothing sales personnel have much stronger professional knowledge of products than ordinary business personnel. For the same question, the general business staff may need to consult the information to answer, while the successful clothing sales staff can answer immediately and give a satisfactory answer in the shortest time. That is, excellent clothing salespeople are always better than ordinary clothing salespeople in learning professional knowledge.

Understand customer needs

Finding customers' needs quickly is the sixth key factor to win sales. Even if it is the same product, different customers have different needs, and their demands for products are different. Excellent clothing sales staff can quickly and accurately find out the needs of different customers, thus winning orders.

Explanatory skills

In addition, the excellent explanation skills of clothing sales staff are also the key to success. Excellent business people are good at using briefing skills, providing concise and accurate information, answering customers' questions accurately and satisfying customers' hopes.

Be good at handling objections.

Being good at handling objections and turning them into selling points of products is the eighth key factor to win. Excellent clothing salespeople always make deals with customers faster than ordinary clothing salespeople. The competition in the sales market is very fierce, and customers often have many choices, which brings great pressure to the clothing sales staff.

To seize customers, business personnel need to be good at handling objections, seize customers' signals, and let customers sign bills easily and happily.

Be good at tracking

Keeping in touch with old customers while developing new customers is one of the keys to the success of clothing salespeople. Clothing sales staff can create a lot of high performance, which requires customers to buy more, which requires clothing sales staff to achieve the most perfect management to meet customers. Successful clothing salespeople need to contact customers frequently, so that customers can get a high degree of spiritual satisfaction.

Strong collection ability

Strong collection ability is also one of the keys to successful sales, otherwise it will fall short. Excellent business personnel can recover the payment more quickly than ordinary clothing sales personnel when dealing with the payment problem. When customers evade payment (shirk responsibility, find various excuses or make friends to delay payment), excellent business personnel can find ways to make customers pay quickly.

Only by grasping the 10 key elements of successful sales, imitating learning and strengthening into their own habits can clothing salespeople achieve sustained success and get better and better performance.

Matters needing attention

Excellent clothing salesmen have an execution plan, including: the target group to be visited, the best visiting time, the method of approaching customers, and even the explanation skills and solutions to help customers dispel doubts and make decisions on products quickly.

Extended content

Skills of running a good clothing store

Some people say that the clothing industry is a low threshold industry, and it is very easy to enter this industry. Indeed, it is not difficult to enter the clothing industry, but not everyone can run a clothing store well and make it create rich profits. Haven't you noticed that the shop that is open today will be gone tomorrow? How can I open a clothing store that makes money and is happy? Besides our determination to succeed, we should also pay attention to the following methods:

First, create an image and sell beauty.

The business of clothing discount stores is good. You don't have to enter the store, you can see it by stopping at the door for a few seconds! See what? Look at signs, lights, monitors and hygiene. Buying clothes means buying beauty, and selling clothes means selling image, so we must be good at shaping image.

Second, overcoming fear will be good for your heart.

Store management will encounter many problems and new situations every day. Teacher Tan suggested that our store managers and shop assistants need self-encouragement. Don't be afraid, as long as you work hard, you will get better; ! Because as long as you work hard towards one goal, you will naturally succeed with good methods.

Third, people-oriented and attach importance to talents.

Even if you have the best store management method in the world, but there is no suitable person to perfect it, implement it, develop it and realize it, I am afraid these methods can only bear fruit. Sun Tzu once said: Therefore, a good fighter seeks power without complaining, so he can choose people and use them. What we emphasize today; People first, then policies; Bring grandchildren; Selection should be guided by circumstances; Have the same effect.

Prosperous talents and prosperous shops; Talent decline, shops decline. Fundamentally speaking. The competition between shops is the competition of talents. Only by possessing and making good use of talents can we innovate management, improve competitiveness and develop stores.

Teacher Tan believes that it is excellent talents who achieve everything, not grand plans. It is excellent bosses and excellent store managers who finally create first-class performance and first-class stores.

The top ten skills of store management are as follows:

1, control the wastage rate

Any shopping mall will face the problem of the loss of sales staff. The nature of employees' work and some age restrictions are the reality of the turnover of salespeople, but the high turnover rate of salespeople will have a great impact on sales.

2. Because people create jobs.

The business adjustment of the shopping mall is inevitable, and the personnel will change appropriately at this time. When adjusting, it is necessary to stabilize the mentality of the sales staff and recommend it to the new counter to avoid worries of the sales staff.

3. Make money with harmony and implement humanized management.

The service standards set by the store for the sales staff must be observed, and the principles should be strict and strict, so that the whole team can be orderly and standardized, such as daily attendance, submission of various reports, and on-site labor discipline. , and must be implemented in accordance with the employee management system, and the punishment should not be soft; On the other hand, salespeople are ordinary people, so we should pay attention to their ideological trends. The emotions of salespeople directly affect their enthusiasm for sales, so we should help and care for salespeople who have difficulties in life, reflecting the humanization of management.

4. Appropriate use of incentives

Teacher Tan believes that salespeople who stand for more than six hours a day will have a sense of accomplishment if they do well. No one wants to fall behind. If a store manager only uses punishment, it is undoubtedly a supervisor. Appropriate incentives will make people accept from the heart and do better.

5, the manager responsibility system

In a counter, the role of the store manager can not be ignored. He is the link between manufacturers and shopping malls, and the core of a counter. He is responsible for the staff, goods, hygiene, display and sales of the counter. Therefore, if you want to manage every counter well, you must first start with the link of managing the store manager.

6, partition management, full authorization

From shopping malls to counters, if managers don't know how to authorize, it will inevitably increase the difficulty of work.

7. Play the role of the morning meeting

It is a basic content of the morning meeting to sum up the problems of the previous day and arrange the work for the new day every morning and evening, but it also plays a role in training. This training can fully mobilize the participation of sales staff except management!

8, persistent training

It is not enough to train only by morning meeting. The floor manager not only participates in the regular training organized by the shopping mall, but also organizes targeted training once a week. The accumulated training will improve the quality of sales staff.

9, managers should have the ability of training and guidance.

When training sales staff, managers should first understand that as managers, they have strong ability in commodity knowledge, sales skills, commodity display and so on. In addition to regular training, on-site management is also a process of training and guidance.

10, learn to apply form management.

In business management, a lot of information collection and data summary must be carried out through tables. It is suggested that a standardized form be issued on the floor, listing the required contents, and the sales staff only need to fill in the relevant contents. In the last column, let the salesperson write an analysis, because the salesperson is a front-line service person, and many of the information she provides are valuable and available resources.