What are the disadvantages of the traditional sales membership model?

The disadvantages of the traditional sales membership model: First, too much emphasis on reciprocal relations.

Why doesn't the traditional membership model work in the social media era?

First of all, the current membership model places too much emphasis on the reciprocal relationship between people and things. Most members of enterprises are discovering and analyzing customers' consumption, that is, trading relationship; The classification of members also locates customers according to the products and services that enterprises want to sell, such as platinum cards, gold cards and silver cards. And most of them are based on the amount of consumption. As I said in the previous chapter, the three types of relationships cannot be directly switched, and the reciprocal relationship between people and things is difficult to be transformed into a friend relationship between people.

Disadvantages of the traditional sales membership model Second, customers become members just for the sake of membership.

The second big problem with the traditional membership system is that many enterprises don't really realize that membership system is a huge cost center. Often before becoming a member, many people do it for the sake of membership, because other countries have become members, so we have to become members. Without detailed planning, detailed financial evaluation and ROI analysis, it will eventually fall into a huge cost quagmire.