The origin of CIS of CIS design program_CIS Introduction

CIS is a business tool that began in the mid-twentieth century, and plays an important role in identifying itself and reinforcing its image in the process of enterprise marketing communication.

Enterprise marketing communication has a clear purpose, and CIS, as the basic identification system of an enterprise's own image, builds a target platform for all its marketing communication activities, and its most important element is the logo and the brand that maintains the relationship between consumers and the enterprise. Compared with the specific product, the brand is a typical "soft power", every move of the enterprise, and the consumer's smile, will show the brand's substantive connotation and spiritual charm value.

Since the beginning of the new century, the social and commercial marketing and communication environment has been characterized by the globalization of multiple dynamics, and the rapid development of the Internet, cell phones and other new media forms, as well as the restructuring of the traditional media landscape. The changes in the business environment and media platforms have made it necessary for companies to re-plan and re-consider their internal and external communications based on the weighting of the benefits of media communication. Since the beginning of this century, many companies have renewed or rebranded their images to adapt to the coming era of three-dimensional multimedia information. The three-dimensional and multi-dimensional characteristics of the media affect many companies no longer use a relatively fixed logo as the core of the image, but a broader implementation of symbolic communication, to ensure that the image conveyed on the basis of the designers and communicators to give greater and more flexible space to play. The traditional CIS model has also begun to explore new development ideas in the logo (core recognition elements), visual identity system and overall communication.