Brand marketing characteristics of the meta-universe era

01. Presenting the real world in a virtual form so that users can be immersed in it. With the continuous development of the meta-universe, there will be more virtual spaces, which are connected with the real world and part of the real world, and people can immerse themselves in them.

02, with the help of experience, activities and events marketing. Some ideas that are not possible in real life scenarios will be easier to incorporate into a brand's media plan, and the brand will be marketed in a virtual creative way within the meta-universe.

03. Marketing campaigns are large-scale online interactive events. In the era of the meta-universe, marketing campaigns planned by brands are also large-scale online interactive activities.