Evaluation of database marketing

Accurately find the target group

Analysis of user information in the database, can be more accurately according to the enterprise's own products and services to find the corresponding target customers, which is a more appropriate way of capital investment. Compared with other marketing methods, database marketing is more targeted.

Lower investment costs

For the general marketing approach, because it is a wide range, so the rate of target users included in the relatively low, so the site's marketing investment in the benefit of the ratio will be lower, while the database marketing is the data from the beginning to find out the hope of the larger target users, so that then the return on investment in marketing will be relatively high. Smaller companies with less capital can effectively reduce their investment by utilizing database marketing.

Enhancing user loyalty

Database marketing, a one-to-one marketing model, will allow users to create a better impression of the company's products and services, the relationship between the company and the user becomes closer, thus enhancing the user's loyalty to the company.

Developing new development strategies

The database information studied by database marketing are the first-hand information of users. Through the study of these contents, we can understand the different needs of different users and adjust the development direction of enterprise products and services according to these needs, so that we can well grasp the needs of users and seek new development.

Secret marketing is safer

Participating in database marketing, this marketing model is more covert, unlike most of the traditional marketing, network marketing as a fanfare, everyone knows, so as not to attract the attention of competitors to avoid malicious vilification.

Reducing costs and improving marketing efficiency

Database marketing allows companies to focus on fewer people, with the ultimate goal of focusing on the smallest consumer unit to the individual to achieve accurate positioning. The use of consumer databases can accurately identify the target consumers of a certain product, the enterprise can avoid the use of expensive mass communication media, can use more economical promotional methods, thereby reducing costs and enhancing the competitiveness of enterprises.

Secret Weapon for Winning

In traditional marketing, the use of mass media (newspapers, magazines, Internet, TV, etc.) to publicize the launch of a new product or to implement a new promotional program on a large scale is likely to attract the attention of competitors, so that they will follow closely with the launch of counter-programs, which is bound to affect the expected results. While the use of database marketing, you can establish a close relationship with consumers, generally does not attract the attention of competitors, to avoid public confrontation. Legal Risks

The risks of database marketing come mainly from the legality of the data source. Generally speaking, for B2B data, as long as it is purchased through formal channels (such as the Industrial and Commercial Bureau, the Tax Bureau, the credit company, etc.), it is legal data, basically there is no legal risk; and enterprises and third-party database marketing companies through their own marketing activities to collect B2C data, as long as the customer authorizes the enterprise to use their own information and continue to send marketing information to themselves afterwards, then there is also no legal risk. There is no legal risk; the key problem is that there is a large amount of personal information collected through informal channels and traded at very low prices in the market (whether it is the black market or the gray market). The misuse of personal information and the low cost of acquiring personal information in a market without strict legal regulation will inevitably lead to the existence of an industry with low barriers to entry and no order or self-regulation, and the active participation of the relevant marketers without fear. With the introduction of a series of laws and regulations on personal information protection in China, the database marketing industry will further develop in a healthy manner.