09 civil service examination essay model: culture is also a power

1, the new century and the new stage of the strategic move

"Improve the soft power of the national culture" is the party's 17th National Congress of the new requirements for cultural construction. The concept of "soft power" is relative to "hard power". Generally speaking, "hard power" refers to tangible power such as economy, science and technology, and military, and "soft power" refers to intangible power such as culture and ideology. Cultural soft power mainly refers to the cohesion, vitality, innovation and dissemination of a country or region based on culture, as well as the appeal and influence it generates. Although culture is an intangible force, it contains great potential, just like the software and hardware of a computer are equally important.

Development is the hard way, and improving the soft power of national culture is also the hard way. Every leap forward in human society, every sublimation of human civilization is engraved with the brand of cultural progress. The awakening of a nation is first and foremost a cultural awakening; the strength of a nation cannot be separated from the support of culture. The history of the progress of human civilization has fully demonstrated that without the positive leadership of cultural soft power, without the great enrichment of the spiritual world, without the full play of cultural creativity, a country, a nation is not possible to stand on its own for a long time in the world's advanced national forest.

Culture is an important source of national cohesion and creativity. The culture of a nation is a combination of the nation's historical knowledge of the world, its perception of life and its feelings about reality, and the deepest spiritual pursuit of the nation and its code of conduct. Throughout history, every great nation has had its own profound culture, and every modern country has taken culture as an important force for social development and progress. Culture is a special bond that unites the spirit of the nation, is y embedded in the blood of the nation, and has always been an inexhaustible source of strength for national development and national revitalization. Culture is a compass for guiding social progress and a banner for promoting truth, goodness and beauty. Culture plays a leading role in ideological emancipation, a pioneering role in economic development, a nourishing role in social harmony, and a catalytic role in human progress. Where there is culture, there is the footprint of civilization. Chinese culture, which has a long history, is the spiritual bond that keeps the Chinese nation alive and passes on the national lineage, and is an important symbol and driving force for the realization of national rejuvenation. At present, the cause of socialism with Chinese characteristics has been magnificent, and the practice of reform and opening up has been colorful. Only by stimulating the enthusiasm and vitality of the people's cultural creativity and cohesion, and constantly improving the cultural quality of the whole people, can we enhance the cultural soft power of the country and truly realize the great rejuvenation of the Chinese nation.

Culture is an important factor in the competition for comprehensive national power. Culture is a country and nation to the world's business card, people remember Italy, Greece and Egypt, first of all because they once had a cultural splendor; and the Great Wall, Terracotta Warriors, Chinese Culture Year, etc., so that the world knows a long history, cultural splendor of China. In today's world, culture and economy are intertwined, and economic development and cultural progress complement each other. The cultural content of the economy is increasing, the economic function of culture is getting stronger and stronger, and culture has become a sharp weapon in the competition between countries. Whoever occupies the commanding heights of cultural development and possesses strong cultural soft power will be able to win the initiative and take the lead in the fierce international competition. The great role of culture is increasingly recognized and valued by countries all over the world, and more and more countries are doing everything possible to strengthen the overall strength and international competitiveness of their culture. Now, the United States, the European Union, Japan, South Korea, Singapore, etc., are the active promoters of the new round of cultural soft power game. The cultural industry has become one of the pillar industries dominating the U.S. economy, and its media and entertainment industry has an annual export value of 90 billion U.S. dollars. To be invincible in the new international competition and to safeguard national development interests and cultural security, China must continue to carry forward the spirit of cultural creativity, give full play to the nation's cultural creativity, and strive to form a cultural advantage that is commensurate with its economic and social development and international status.

Enriching spiritual and cultural life is the ardent wish of our people. Culture is an important goal of building a moderately prosperous society in an all-round way, and is also a significant indicator of the degree of social civilization and the quality of life of the people. With the continuous improvement of the people's material living standards, people in the spiritual and cultural needs are increasingly exuberant, seeking knowledge, seeking happiness, seeking the beauty of the desire to be more intense. A well-off life cannot be separated from the nourishment and support of culture. Healthy cultural products and rich spiritual enjoyment can cultivate sentiments, delight the body and mind, moisten the soul, enrich the spiritual world, improve the quality of life, relieve psychological pressure, and promote the all-round development of human beings. To build a moderately prosperous society in a comprehensive manner, it is necessary to enrich both the "pocket" and the "head", and it is only by enriching both the "pocket" and the "head" that we can walk on the road to moderately prosperity better and faster. Compared with the new expectations of the people, the overall level of cultural development in China is still not high, and cultural products and services cannot meet the growing spiritual needs of the people. Only by vigorously developing cultural undertakings and cultural industries, so that people can enjoy a rich and colorful "cultural feast", in order to fully reflect the development of cultural soft power this hard truth.

2, improve cultural soft power calls for cultural innovation

"Gouzhi new, day by day, and day by day", this is a Chinese motto. The reason why the Chinese nation has been able to develop and grow in the course of more than 5,000 years of history is the ability to spit out the old and accept the new and the spirit of seeking change and strength. Culture is the field that needs innovation the most, and innovation is the essential characteristic of culture, as well as the inexhaustible driving force of culture's vitality and vigor. To improve the soft power of national culture, we must vigorously promote cultural innovation, and strive to reflect the times, grasp the regularity, and be rich in creativity. Leaving innovation, culture is difficult to continue the inheritance, more difficult to achieve great development and prosperity.

After 30 years of reform and opening up, the economic foundation, institutional environment and social conditions on which our culture survives and develops have undergone profound changes, and the importance of cultural innovation has once again come to the fore. Only through continuous innovation in content, form and means of communication can we adapt to the needs of the times and enhance the attractiveness and cohesion of culture.

To actively promote content innovation. Content innovation is the core of cultural innovation, but also the fundamental cultural development. In recent years, China's performing arts market has brought a series of surprises, cohesion of the staff of the cultural content of the obsessive pursuit of innovation. The first large-scale landscape performance "Impression? Liu Sanjie", the Li River waters and 12 background peaks as the stage, the classic songs, ethnic customs, Li River fishing fire and other elements of the innovative combination of spring, summer, autumn and winter natural landscapes, with changing lights, in the Li River landscape depicted a scene of original art picture. This innovation sublimates the connotation of the art of mountain song, successfully interprets the grand theme of harmony between man and nature, giving people a visual shock and spiritual ****ming. The performance not only gained a huge return, but also led to the development of local tourism, catering, cultural undertakings. The play "Autumn" has been performed, by experts and scholars as "a milestone of Chinese drama in the new century". The popularity of these works shows that both historical and realistic cultural products should, on the basis of inheriting the excellent cultural traditions of the nation and actively absorbing and learning from the achievements of the world's excellent civilization, enhance their artistic character with new connotations, focus on the originality and ingenuity of the contents, and make them more distinctive in practice, national characteristics, and the characteristics of the times. By creating a large number of excellent cultural products that can withstand the test of practice, the test of the people, and the test of history, we can fully demonstrate the Chinese characteristics of socialist culture, Chinese style, Chinese style, and enhance the appeal and competitiveness of Chinese culture.

To actively promote the form of innovation. Without a certain form, no excellent culture can survive, spread and develop. There is an old Chinese saying that "the fragrance of wine is not afraid of the deep alley". Today, when all kinds of information in life come to us like a mountain, good wine is also afraid of the deep alley. Through a certain form of excellent culture to the market, introduced to the people, not only very necessary, and very urgent. Hunan Three Stars Cartoon Group through the "blue cat" cartoon image on the international stage, has been to South Korea, the United States, Indonesia and other 15 countries and regions exported the blue cat series brand copyright. Aba Prefecture in Sichuan Province to the "magical Jiuzhai" as a representative of the series of works were born on the market, directly with the tourists "dialogue", to achieve the integration of culture and tourism interaction. This shows that the form of culture only close to the people's lives, for the people to enjoy, not only to produce "white snow", but also to introduce the "lower class", in order to meet the tastes of different groups of people, different levels of cultural consumption. Promote cultural form of innovation, but also the use of the market economy under the conditions of the development of cultural useful experience, and constantly explore the practice, giving birth to new cultural varieties and artistic styles, so that our culture is more attractive, infectious ah.

To actively promote the means of communication innovation. The first step is to make sure that you have a good understanding of what you're doing and how you're doing it. It has been said that "culture is not a fossil, fossil can rely on its old and value. Culture is a living life, only the development of lasting vitality, only the dissemination of influence." The impact of culture depends not only on whether its content and form have unique charms, but also on the strength of its communication capacity. Only by promoting continuous innovation in means of communication can we make cultural concepts and values widely spread and grasp the right to speak in a way that affects people's hearts and minds. Today, modern information technology, represented by digitization and networking, has promoted great changes in the means of communication. Digital satellite TV, IPTV, mobile TV and cell phone TV are developing rapidly, and e-commerce and e-government are on the rise. The Internet has become a mass media with wide coverage, fast and efficient, great influence and strong development momentum, which profoundly affects people's production mode, living mode, thinking mode and ideology. We should learn to use advanced technology to build and disseminate advanced culture. Modern high-tech technology represented by the Internet is a new engine to enhance China's cultural soft power, and has great potential in cultural production and dissemination. To strengthen the construction, use and management of the Internet, vigorously develop network culture with Chinese characteristics, fully utilize advanced science and technology to expand cultural communication channels, enrich the means of cultural dissemination, improve the efficiency of cultural dissemination, give birth to new cultural forms, improve the ability of China's cultural dissemination, and continuously enhance the influence of Chinese culture.

3, to improve the soft power of culture needs to be guaranteed by the institutional mechanism

The original flavor of the old city, the elegant wind still exists Naxi ancient music, known as the world's "living hieroglyphics" of the Dongba language, which is the unique cultural heritage of Lijiang, Yunnan Province. 60 people of the team, relying on the financial payroll, the government has to pay out more than 80 million yuan each year, this is the yesterday's Lijiang. More than 10,000 yuan, this is yesterday's Lijiang Song and Dance Troupe; audience of 3 million, the output value of more than 100 million yuan, this is today's Lijiang Song and Dance Troupe ...... These changes, stemming from the reform of the cultural system. Lijiang City, relying on the rich ethnic cultural resources, through government guidance, market operation, to promote the cultural institutions and market convergence, to create a social benefit and economic benefits synchronized growth of a strong cultural industry.

Deepening the reform is to promote the cultural development and prosperity of the road, is to improve the cultural soft power of the powerful lever. In the five years since the launch of the pilot work of cultural system reform in China, the pilot areas and units to focus on the innovation of institutional mechanisms, cultivate market players, deepen the internal reform, change the government function, the establishment of the market system, and achieved remarkable results. Nationwide, 122 book publishers, 25 audio-visual publishers, 27 film and television production units, 32 film distribution and projection companies, and 29 provincial and municipal arts and cultural troupes have completed their conversion to enterprises, and the situation of state-owned cultural units lacking market players and not being highly competitive has initially changed. The construction of cultural dissemination channels has accelerated, with nine provinces (autonomous regions and municipalities) realizing the integration of region-wide radio and television transmission networks, and 23 provinces (autonomous regions and municipalities) implementing provincial chains of state-owned publishing and distribution group companies. The innovation of system and mechanism has injected vitality into the enhancement of cultural soft power, and made the development of China's cultural undertakings and cultural industries look new.

Reform is not an overnight thing. From the practice of cultural system reform pilot, cultural administrative system on the overlap, the phenomenon of absence still exists, the creative mechanism, business mechanism, employment mechanism, distribution mechanism and other urgent need to improve. Cracking the deep-rooted contradictions restricting the development of culture, must be in accordance with the Party's 17th National Congress put forward clear requirements, focusing on stimulating vitality, strength, and promote the reform of the cultural system in the face of the push to open, to the depth of the progress.

Remodeling and cultivating qualified market players is the centerpiece of deepening cultural system reform. To take the initiative in the fierce market competition, the most fundamental way is to quickly make themselves bigger and stronger. The primary task of the reform of operating cultural enterprises and institutions is to create a number of dynamic, strong and competitive cultural market players through the transformation of enterprises and restructuring, and to make a number of large cultural enterprises and enterprise groups bigger and stronger. The conditions are ripe for restructuring reform; duplication of settings, resources scattered, the implementation of integration and reorganization; restructuring conditions are not yet mature, and actively create conditions for step-by-step implementation. Beijing Children's Art Theatre after the restructuring, rationalize the internal mechanism, stimulate the enthusiasm of the staff, in the integration of cultural resources, artistic production planning, marketing operations and other aspects of the bold exploration, the creation of the "Labyrinth," "Hi!

Occupying the commanding heights of cultural industry development is an urgent task of deepening the cultural system reform. In the face of the reality of international cultural industry groups entering the domestic market one after another, how we use the WTO rules of market operation, seize the cultural industry high ground, is a new subject. In the next 5 to 10 years, China's cultural industry will enter a new stage of development. It is necessary to further implement and improve the national policies on cultural industry, improve the environment for the development of cultural industry, further strengthen the state-owned cultural enterprises, and protect and guide the enthusiasm of private enterprises to invest in cultural industry. At the same time, we should strategically adjust the structure of the cultural industry, implement the strategy of driving major cultural industry projects, create strategic investors in the cultural industry, and continuously improve the scale and efficiency of China's cultural industry.

To further strengthen and improve the macro management is the inevitable requirement of deepening the cultural system reform. To focus on the transformation of government functions, so that the cultural administrative departments gradually transfer their responsibilities to set policy, planning and supervision, to realize the "do culture" to "manage culture", from the main management of the micro to the management of the macro changes. The reform of comprehensive administrative law enforcement in the cultural market continues to be pushed forward. At present, three municipalities directly under the central government, eight sub-provincial cities and 37 prefectural-level cities have set up comprehensive administrative law enforcement agencies in the cultural market, effectively solving the problems of cross-functional and multi-law enforcement, etc. In 2008, this reform will be expanded to new pilot areas, and the establishment of a unified comprehensive law enforcement agency in the cultural market.

Enhancing the capacity of public **** services is an important part of deepening the reform of the cultural system. We should adhere to the public welfare, equalization, convenience and basic nature of public **** cultural services, in accordance with the principles of reasonable structure, balanced development, sound network, effective operation and benefit to all people, with the government as the leading role, public welfare cultural units as the backbone, balanced development of urban and rural areas as the basic requirements, to meet the basic cultural needs of the people as the main goal, and to encourage active participation of the social forces to strengthen the public **** culture Infrastructure and service network construction, improve the ability to supply public **** cultural products, to ensure that the general public to watch TV and listen to the radio, read books and newspapers, public **** cultural appreciation, participation in popular cultural activities and other basic cultural rights and interests. Public cultural units should focus on institutional mechanism innovation, deepen internal reform, and constantly enhance vitality, with major cultural projects as a lever, and strive to explore new ways to expand and improve public **** cultural services, innovative public **** cultural services and operating mechanisms.

Professor Joseph Nye of Harvard University was one of the first to put forward the idea of a "public culture". Professor Joseph Nye of Harvard University is the first international expert to put forward the concept of "soft power". In an interview with a Chinese reporter, he commented positively on the improvement of China's soft power in recent years, and cited the results of a BBC poll, pointing out that China's attraction to other countries is increasing. However, we should soberly see that there is still a long way to go to enhance China's cultural soft power and turn China from a cultural power into a cultural power in the 21st century. Reform and innovation is the flag of our time, and also the fundamental way to improve cultural soft power. In order to realize the great development and prosperity of culture, we must be bold in innovation and deepen reform. As long as we always adhere to the spirit of reform and innovation, and constantly promote the prosperity of cultural development and improve the country's cultural soft power, we will usher in a new upsurge in the construction of socialist culture!