Traditional Culture Encyclopedia - Traditional stories - Characteristic politics of mass media
Characteristic politics of mass media
The meaning of mass media: there are many forms of media in modern society, such as newspapers, radio, television, internet and so on. This kind of media is called mass media.
Function: Relying on modern information technology such as electronic technology, microelectronics technology, optical fiber communication technology, network technology and multimedia technology, mass media can go beyond the limitation of time and space to the maximum extent, gather information from all over the world, and increasingly show the powerful function of cultural communication, exchange and enjoyment, and become the main means of cultural communication.
The emergence of mass media does not mean that traditional media means have been eliminated. Mass media is the main means of cultural communication today, marked by the promotion of print media. With the development of modern information technology, mass media can more and more break through the limitations of time and space, collect world information and conduct cultural exchanges to the maximum extent. At the same time, we should also see that the emergence of new media does not mean the disappearance of old media, and all kinds of media play an important role in cultural communication.
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