What are the examination subjects of logistics management in Liaoning Province?

Outline of Logistics Management Examination (upgraded from junior college)

Examination subjects: logistics management foundation, enterprise management, marketing.

Examination time: 240 minutes, of which: Theory: 150 minutes Practice: 90 minutes.

Examination form:

Theoretical score distribution: the total score is 200.

Among them: logistics management foundation -80 points, enterprise management -60 points, marketing -60 points.

Actual performance: total score 100.

Among them: logistics management foundation -40 points, enterprise management -30 points, marketing -30 points.

The first part: An overview of theoretical examination.

"Fundamentals of Logistics Management" section

Chapter 1 Introduction

First, the purpose and requirements of the examination:

Require candidates to have a deep understanding of the concept of logistics; Understand the evolution history of logistics concept and related theories and concepts; Familiar with the function and rationalization of logistics; Fully understand the characteristics of modern logistics and its position and role in the national economy

Second, the examination content and assessment points:

1. Understand that logistics came into being in the 1950s.

2. Understanding logistics can be divided into narrow sense and broad sense: narrow sense refers to physical distribution (PD for short) and broad sense refers to logistics.

3. Master the definition of logistics in People's Republic of China (PRC) and national standards: logistics refers to the physical flow process of goods from the supplier to the receiver. According to the actual needs, the basic functions such as transportation, storage, loading and unloading, handling, packaging, distribution processing, distribution and information processing are organically combined.

4. Understand the related logistics theories and concepts: the key requirement is to define the relationship between business flow and logistics and distinguish it; The basic ideas of logistics include iceberg theory, black continent theory and the third profit source theory.

5. Grasp the function of logistics and its rationalization: (define "six functions theory", "seven functions theory" and "eight functions theory").

6. Master the basic principles of rationalization of logistics functions.

7, understand the form of logistics (logistics type).

8. Master the concept and characteristics of international logistics.

9. Master the mode of commodity transportation in international logistics.

10, master the basic links involved in customs clearance procedures in international logistics.

1 1, and master the characteristics of modern logistics.

12. Fully understand the position and role of modern logistics in the national economy.

Chapter II Logistics Management

First, the purpose and requirements of the examination:

Require candidates to master the basic meaning of logistics management; Familiar with the objectives and scope of logistics management; Clarify the key links of logistics management; Be able to distinguish supply chain management, logistics management and supply chain logistics management.

Second, the examination content and assessment points:

1, grasp the significance of logistics management.

2. Grasp the goal of logistics management: to provide users with satisfactory logistics services at the lowest cost.

3. Master three levels of logistics management: strategic management, strategic management and operation management.

4. Understand the new problems faced by logistics management in China.

5. Understand the basic content of logistics management.

6. Understand the costs related to inventory: procurement costs and inventory holding costs. Inventory holding cost: including warehouse holding cost, capital holding cost, related service cost and inventory risk cost.

7, master the content of logistics quality, logistics quality management related basic work.

8. Master the concepts of supply chain and supply chain management.

9. Master the organizational structure of the supply chain.

10, the difference between supply chain logistics management and logistics management.

1 1, master the concept of delayed manufacturing.

12, master the characteristics of modern logistics management.

13. Understand the key links of logistics management.

Chapter III Rationalization of Commodity Transportation and Logistics

First, the purpose of the examination requirements:

Students are required to master the basic knowledge of transportation: understand the concept of transportation and its position in economic activities; Familiar with traditional and emerging modes of transportation, master the characteristics and applications of various modes of transportation; Master the principles and elements of reasonable transportation; Understand the performance of unreasonable transportation; Deeply understand how to realize transportation rationalization and put forward operational suggestions.

Second, the examination content and assessment points:

1. Make clear the important position of transportation, which is one of the most basic functions of logistics and realizes the spatial effect of things.

2. Master five traditional modes of transportation: railway transportation, road transportation, water transportation, air transportation and pipeline transportation.

3. Master the characteristics and functions of the five modes of transportation.

4. Master two emerging modes of transportation: component transportation and international multimodal transportation; .

5. Master the classification of highway grades.

6. Grasp the "five elements" of transportation rationalization: short distance, few links, excellent tools, short time and low freight; The "Four Principles" are timely, accurate and economical.

7. Fully understand that empty car driving is the most serious unreasonable transportation form, and the effective way to improve the actual load rate is to implement distribution.

8, master the meaning of "four on" direct transportation.

9, clear the performance of unreasonable transportation, the way to realize reasonable transportation.

Chapter IV Rationalization of Commodity Storage and Logistics

First, the purpose of the examination requirements:

Candidates are required to master the basic knowledge of warehouse management and inventory management: to understand the core ideas of warehouse management and inventory management; Understand the basic concepts of storage; Understand the basic functions of warehousing and its role in the national economy; Understand the type of warehouse; Master the concept of logistics center; Master the tasks and basic principles of warehouse management; Familiar with ABC classification management method of inventory; Be able to determine the order quantity and order point.

Second, the examination content and assessment points:

1. Understand the differences and connections among inventory, reserve and storage.

2. It is clear that commodity storage is another basic function of logistics, which realizes the time effect of things; Master the specific functions of storage; The positive role of storage.

3. Master the concept of zero inventory.

4. Understand the types of warehouses, focusing on different classifications according to the scope of application: self-use warehouses, business warehouses and public warehouses.

5, master the concept and characteristics of logistics center.

6. Master the tasks and basic principles of warehouse management.

7. Master the ABC classification management method of inventory: basic ideas, classification standards and management countermeasures.

8. Master the storage and positioning methods: "No.4 positioning" and computer positioning.

9. Master the commonly used monitoring and counting methods in warehouse management: "five-five" coding, photoelectric identification system and computer monitoring system.

10, master the meaning and calculation method of economic order quantity and order point.

Chapter V Logistics Standardization and Cargo Handling

First, the purpose of the examination requirements:

Master the relevant knowledge of logistics standardization and handling: master the meaning and characteristics of logistics standardization; Understand the role of implementing logistics standardization; Master the types of logistics standards; Master the basic concepts, contents and principles of loading and unloading; Clear the goal of rationalization of loading and unloading; Understand the manifestations of unreasonable loading and unloading; Deeply understand the method of rational loading and unloading and put forward your own operability suggestions.

Second, the examination content and assessment

1, master the concept of logistics standardization.

2. Grasp the characteristics of logistics standardization: universality, high starting point, scientificity, democracy, economy, internationality, safety and reliability.

3. Grasp the role of logistics standardization.

4. Master the types of logistics standards, focusing on the basic module size of logistics and the basic module size standard of containers.

5. Master the implementation procedures of logistics standards.

6. Master the basic concepts of loading and unloading.

7. Understand the operation content of loading and unloading.

8, master the characteristics of loading and unloading.

9, master the principle of loading and unloading.

10, grasp the rationalization goal of loading and unloading.

1 1, master the unreasonable performance of loading and unloading and distinguish it.

12, master the concept of activities and draw the total activity table;

13, master the method to realize the rationalization of loading and unloading.

Chapter VI Commodity Packaging and Containerization

First, the purpose of the examination requirements:

Master the basic knowledge of packaging and containerization: understand the concept of commodity packaging; Master the characteristics and functions of commodity packaging; Understand the types of commodity packaging; Master the concept of commodity containerization; Distinguish between container packaging and container transportation.

Second, the examination content and assessment points:

1, understand the concept of commodity packaging.

2, master the characteristics and functions of commodity packaging.

3, understand the types of commodity packaging, focusing on the role of industrial packaging and commercial packaging in circulation.

4, understand the choice of packaging materials and can distinguish.

5. Master the concept and function of commodity containerization.

6. Distinguish between container packaging and container transportation.

7. Master commodity containers: containers, pallets, container bags, etc.

Chapter VII Commodity Distribution and Distribution Processing

First, the purpose of the examination requirements:

Candidates are required to master the basic knowledge of two major logistics functions: distribution and distribution processing: distinguishing transportation from distribution, distribution from delivery; Master the types and business processes of commodity distribution; Understand the meaning of distribution; Understand the judgment signs of rationalization of commodity distribution; Master the concept, function and business process of distribution center; Master the modern logistics technology of distribution center; Mastering the concept of distribution processing can distinguish distribution processing from production processing.

Second, the examination content and assessment points:

1, deeply understand the difference between distribution, transportation and delivery.

2, master the types of commodity distribution and can draw the distribution business flow chart.

3. Grasp the significance of commodity distribution.

4. Master the concept and function of distribution center.

5. Understand the types of distribution centers, focusing on the classification according to the economic functions and geographical coverage of distribution centers.

6. Mastering the application of modern logistics technology in distribution centers, especially the emergence of automated warehouses, is an epoch-making innovation in logistics technology.

7. Master the concept of distribution processing.

8. The difference between distribution processing and production processing.

9, master the way to realize the rationalization of distribution processing.

Chapter VIII Logistics Information Technology

First, the purpose of the examination requirements:

Candidates are required to master the basic knowledge of logistics information technology: understand the meaning of information technology; Understand what information technology includes; Mastering several information technologies widely used in the field of logistics can explain the specific application scope.

Second, the examination content and assessment points:

1, understand the concept of information technology;

2. Understanding information technology mainly includes: sensing technology, communication technology, computer technology and microform technology;

3. Introduce the meaning and content of logistics information technology: The application of information technology in logistics field mainly includes bar code, electronic data interchange, point-of-sale information system, geographic information system and global positioning system.

4. The basic points of various information technologies: the concept and types of bar codes, the meaning of numbers and the meaning of special prefix codes; Representative symbols, main features and application fields of the point-of-sale information system; Representative symbols, main functions and application fields of global positioning system; The representative symbols and basic functions of geographic information system are mainly used for logistics analysis; Representative symbols, main features and working methods of electronic data interchange.

5, can distinguish between commodity bar code and logistics bar code.

Chapter 9 Enterprise Logistics Outsourcing and Third Party Logistics

First, the purpose of the examination requirements:

Candidates are required to master the basic knowledge of enterprise outsourcing and third-party logistics: master the concept and characteristics of third-party logistics; Clarify the relationship between third-party logistics and e-commerce; Master the concept, types, characteristics and essence of enterprise core competitiveness; Understand the meaning and concept of enterprise outsourcing; Master the form of enterprise logistics outsourcing; Understand the composition of third-party logistics enterprises; Can accurately evaluate the third-party logistics enterprises.

Second, the examination content and assessment points:

1, master the concept and characteristics of third-party logistics, and emphasize that it is a form of logistics specialization. The empirical analysis of logistics industry in western countries proves that independent third-party logistics must account for 50% of society in order to form logistics industry.

2. Grasp the concept of enterprise core competitiveness, which can be divided into three categories: new products, core technologies and core competence.

3, grasp the characteristics of the core competitiveness of enterprises.

4. Understand that the essence of enterprise's core competitiveness is resources.

5. Understand the meaning and concept of enterprise outsourcing.

6, master the form of enterprise logistics outsourcing, especially the socialization of logistics.

7. Understand the composition of third-party logistics enterprises.

8. Conditions for evaluating and selecting third-party logistics enterprises.

Chapter 10 Recycling Logistics, Reverse Logistics and Green Logistics

First, the purpose of the examination requirements:

Candidates are required to master the concepts of recycling logistics, waste logistics, reverse logistics and green logistics; Master the content of green logistics and fully understand the significance and realization ways of developing reverse logistics and green logistics.

Second, the examination content and assessment points:

1, master the concept of recycling logistics;

2. Understand the meaning of waste logistics; It is clear that the rationalization of waste logistics must be comprehensively considered from three strategic heights: energy, resources and ecological environment protection.

3. Master the concept of reverse logistics;

4. Master the objects of reverse logistics: the objects of reverse logistics: products, transport containers, packaging materials and related information. Objective: To regain the use value of waste products or defective products, or to treat waste products correctly. Activity composition: product packaging recovery, reuse, renovation, reorganization, recycling and landfill.

5. Master the concept of green logistics;

6. Master the main contents of green logistics: green storage and transportation, green packaging and reprocessing.

7. Grasp the causes of reverse logistics;

8. Grasp the significance of developing reverse logistics: Effective management of reverse logistics can not only protect the environment and bring obvious economic benefits to enterprises, but also strengthen the competitive advantage of enterprises and improve the overall performance of supply chain.

9. Master the ways to realize green logistics.

Chapter II XI China Logistics Modernization

First, the purpose of the examination requirements:

Candidates are required to fully understand that the soul of logistics lies in the system, the level of logistics lies in science and technology, the key of logistics lies in management, and the success or failure of logistics lies in the concept of system. Make clear the difference between modern logistics and traditional logistics, understand the present situation of logistics enterprises in China, the main problems existing at present, and the conditions for developing China's logistics industry, so as to put forward solutions for China's logistics modernization.

Second, the examination content and assessment points:

1. Understand the main manifestations of China's traffic technology modernization: the modernization of vehicles and the modernization of line facilities.

2. Modernization of packaging technology in China: container packaging and bulk packaging.

3. The modernization of China's warehousing technology embodies the socialization, industrialization and standardization of warehousing, among which automatic warehousing is a high embodiment of warehousing modernization technology.

4. The modernization of China's logistics management, the main problems at present: low level of modernization; Decentralized logistics management system; Local protectionism is serious; The responsibilities of the government and enterprises in the logistics industry are not clear. Master the main content of logistics management modernization,

"enterprise management" section

The first chapter is an overview of modern enterprise management.

1, the meaning of enterprise and enterprise management

2, the basic theory of enterprise management

3. General principles of enterprise management

4, the basic functions of enterprise management

5, the basic work of enterprise management

6, the content of enterprise management modernization

7. The basic content of enterprise quality.

Chapter II Modern Enterprise System

1, characteristics of modern enterprise system

2. The content of modern enterprise system

3. The operation of modern company system

Chapter III Modern Enterprise Organization

1, the basic characteristics of modern enterprise organization

2, the main content of enterprise organization and management

3, the general principles of enterprise organization and management

4. Management level and scope

5. Structure of power relations

6, enterprise organization structure type

Chapter IV Business Environment of Modern Enterprises

1, the classification and content of enterprise external environment

2, the content of enterprise internal conditions analysis

3.SWOT analysis method

Chapter V Business Decisions and Strategies of Enterprises

1, meaning and types of business decisions

2, decision-making procedures and methods

3, the meaning and characteristics of enterprise management strategy

4, the elements of enterprise management strategy

5. Business strategies commonly used by enterprises

Chapter VI Production Management of Modern Enterprises

1, basic requirements of production process organization

2. Process specialization and object specialization

3. Time organization of production process

4. The concept of group technology

5, the beat of the assembly line

6, the main content of the production planning work

7. Analysis of advantages and disadvantages of inventory

8. Basic model of inventory control

9. The main components of 9.MRP

10, civilized production

1 1, new features of modern production management

12, JIT production mode

Chapter VII Management of Science and Technology Development in Modern Enterprises

1, the meaning of value and value engineering

2, the characteristics of value engineering

3, the category of equipment repair

Chapter VIII Quality Management of Modern Enterprises

1, generalization of quality concept

2, total quality management and quality assurance system

3. The significance of implementing ISO9000 series standards

4, the basic content of the certification system

Chapter IX Human Resource Management of Modern Enterprises

1, enterprise human resource management and its objectives

2. Basic principles of human resource management

3, the basic content of human resource management

Marketing section

Chapter 1 Introduction

1. The formation and development of marketing

2. The basic concept of marketing

3. Research content of marketing

4. Various guiding ideology of marketing.

Chapter II Market Analysis

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2. Market type

3. The content of marketing research

4. Market research and forecasting methods

5. Market research, the role of market research

6. Various factors affecting consumers' purchase

Chapter III Analysis of Marketing Environment

1. Components of the marketing environment

2. The meaning of marketing environment

3. Study the significance of marketing environment

Chapter IV Analysis of Buyers' Behavior

1. Consumer purchase behavior type

2. Consumer market characteristics

3. Consumer purchase decision-making process

4. Organizational market composition

5. Types of industrial market procurement

6. Characteristics of industrial market

7. Decision-making process of industrial buyers

Chapter V Market Segmentation

1. Principles and methods of market segmentation

2. The concept and function of market segmentation

3. Criteria for market segmentation

Chapter VI Target Market and Market Positioning

1. Target market range selection

2. Factors affecting the choice of target market

3. Target market strategy

4. The concept of market positioning

5. Market positioning premise

6. Market positioning method

Chapter VII Marketing Combination Strategy

1. The significance of marketing mix

2. The meaning and characteristics of marketing mix

3. Composition of marketing mix

Chapter VIII Product Strategy

1. The concept of the whole product

2. The concept of new products

3. Product portfolio concept

4. Product mix strategy

5. Product life cycle

6. The significance of developing new products

7. New product development strategy

8. The meaning and function of a trademark

9. Meaning and function of packaging

10. Design requirements for trademarks

1 1. Packaging design requirements

12. Trademark use strategy

13. Packaging strategy

Chapter IX Pricing Strategy

1. Enterprise pricing target

2. Factors affecting the pricing of enterprise products

3. Pricing strategy

4. Pricing method

Chapter X Distribution Channels

1. Concept and characteristics of distribution channels

2. Types of distribution channels

3. System structure of distribution channels

4. Functions and types of middlemen

5. Factors affecting the choice of sales channels

6. Select the sales channel strategy

Chapter II XI Promotion Strategy

1. The concept of promotion

2. The concept of promotion combination

3. The role of promotion

4. The meaning of advertising, personnel promotion, business promotion and public relations.

5. The role of advertising

6. Characteristics and basic forms of personnel sales promotion

7. The target of commercial promotion

8. Characteristics and functions of public relations

9. Advertising decision-making

10. Personnel promotion steps

1 1. Business Promotion Form

12. Promotion method of public * * * relations

Chapter XII Marketing Organization, Implementation and Control

1. Marketing organization form

2. Marketing control mode

3. Factors that determine the form of marketing organization

4. Marketing execution

Reference textbook: 1. Sun Qiuju, editor-in-chief: Introduction to Modern Logistics Management Higher Education Press.

2. Li Editor-in-Chief: Modern Enterprise Management Higher Education Press

3. Wu Yong Che Cihui Editor: "Marketing" Higher Education Press

Part II: Overview of skill testing.

"Fundamentals of Logistics Management" section

First, the purpose of the examination requirements:

Candidates are required to use the principles they have learned to analyze and solve practical problems. For example, analyze and answer specific related cases, and draw quantitative conclusions through relevant calculations. At the same time, I can use the theory I have learned to put forward operable suggestions and ideas for the development of the logistics industry.

Second, the examination content and assessment points:

1. Explain the position and role of modern logistics in the national economy with cases and data.

2. Analyze the key links of logistics management.

3. Be able to skillfully use the characteristics and main functions of five traditional transport aircraft.

4, understand the performance of unreasonable transportation and can be treated differently.

5. Familiar with and able to use ABC classification management method of inventory.

6, master the calculation method of economic order quantity and order point.

7. Be able to distinguish unreasonable performance of loading and unloading.

8. Be able to demonstrate the method of rational loading and unloading and put forward your own operability suggestions.

9. Be able to describe the function of packaging with practice;

"enterprise management" section

First, ways to improve quality of enterprise

Second, the type of enterprise organizational structure

Third, product structure analysis method

Fourthly, SWOT analysis.

Verb (abbreviation of verb) The procedure and method of enterprise management decision-making

Six, the enterprise's common management strategy

Seven, the time organization of the production process

Eight, the role of the implementation of quality certification system

Nine, the principles and methods of personnel motivation

Marketing section

First, the role of marketing concept in enterprise management

Second, the steps of market research

Third, the influence of various marketing environment factors on enterprises.

Fourthly, the analysis of consumers' buying behavior.

Verb (abbreviation of verb) steps of market segmentation

Six, the target market strategy

Seven, the market positioning method

Eight, the target market positioning strategy

Nine, the product life cycle of each stage of the market characteristics and marketing countermeasures

X. Pricing strategy

XI。 Sales channel management

Twelve. Formulation of promotion combination strategy