How to do rural e-commerce

Summary: how to do rural e-commerce? Rural e-commerce, through the network platform grafting a variety of services in rural areas of resources, expanding the rural information service business, service areas, so that both and become spread throughout the county, town, village information service station for the three rural areas. In recent years, with the high-speed development of the Internet, the Internet and agricultural products are also more and more closely linked. And with the introduction of the country's strong support for rural e-commerce related policies, rural e-commerce market future prospects are broad, so what should we do to achieve success in rural e-commerce? The following are the top ten successful rural e-commerce model cases, let's learn from the experience. Rural e-commerce success stories rural e-commerce how to do rural e-commerce top ten successful model cases

Rural e-commerce top ten successful model cases analysis

Analysis of the following rural e-commerce top ten successful model cases, I hope to help you.1, e-commerce ecological reconstruction + rural e-commerce pioneer case: Zhejiang Suichang

2012 county-wide e-commerce transactions 150 million yuan. In January 2013, Taobao Suichang Hall on-line, in 2014 to catch the street project started, the full activation of rural e-commerce. Suichang initial formation of agricultural products as the characteristics of multi-category synergistic development, urban and rural interaction of the county e-commerce "Suichang phenomenon". After the initial "Suichang phenomenon", the pace of Suichang exploration did not stop, and gradually upgraded to the "Suichang model", that is, the localized e-commerce integrated service providers as a driver, drive the county e-commerce ecological development, promote the local traditional industries, especially the agricultural processing industry, "e-commerce". The company's business model is based on the idea that "e-commerce service providers + netizens + traditional industries" interact with each other to form the county's economic development path in the information age.

Following the launch of Suichang's "Catch the Street" project, which pushed open the prelude to the breakthrough of rural e-commerce, the significance of Catch the Street lies in the following: to open up the last kilometers of informatization in rural areas, so that rural people can enjoy the convenience of online shopping and quality of life as in the city, and so that urban dwellers can eat assured agricultural products in rural areas, thus realizing the unity of the city and the countryside.

Revelation: multi-product synergistic on-line, with the association to open up the industrial links, government policy support in place, with the strategic cooperation with Alibaba, relying on the effective interaction between the service provider and the platform, the online business, the traditional industry, the government, and constructed a new type of e-commerce ecology, can help the county e-commerce to take off.

2, online and offline, with a pavilion case: Zhejiang Lin'an

Zhejiang Lin'an based on their own advantageous products nuts fried, backed by one of the close to Hangzhou's superior location advantages, and vigorously promote the development of county e-commerce. 2013 Lin'an all kinds of high-quality eco-agricultural products production of 250,000 tons, the total output value of 5.15 billion yuan; agricultural products, e-commerce sales of more than 1 billion yuan.

Lin'an actively carry out the city and village enterprise linkage, including seven agricultural e-commerce demonstration villages, more than 5 million 38 e-commerce enterprises with total sales of 565 million yuan; the formation of the "two parks and multiple points", Lin'an City, e-commerce industrial park, Longgang nut fried food park (city), a number of agricultural products base (village).

Revelation: online and offline cooperation go hand in hand, "one belt, one museum + micro Lin'an", Alibaba Lin'an City nut fried food industry belt ("Tmall" platform) to become China's nut fried food online wholesale first platform, "Taobao - characteristics of China - China - micro Lin'an City," "Tmall" platform. "Taobao - characteristics of China - Lin'an Pavilion", set of tourism, media, entertainment, life, services in one of the local Lin'an sentiment of WeChat platform - micro Lin'an.

3, to create a regional e-commerce service incubator case: Zhejiang Lishui

County e-commerce is, to some extent, the process of planting a sycamore, sycamore in order to have the phoenix, Lishui sycamore project is to build a regional e-commerce service center, to help e-commerce enterprises to do a good job of supporting services to allow e-commerce companies to successfully incubate the growth and development of the biggest feature of rural e-commerce in Lishui.

The e-commerce service center has four major functions: cultivation of the main body (government departments, enterprises, individuals), incubation support, platform construction, marketing and promotion, and undertakes the transformation of resources and needs of the participating parties, such as the government, online merchants, vendors, platforms, etc., to promote the healthy development of the regional e-commerce ecosystem.

The revelation: Lishui's construction model for "government investment, enterprise operation, public welfare, market as a supplement", to the effective combination of government services and market efficiency, to attract a large number of talents and e-commerce main stream back.

4, good use of geographical advantages case: zhejiang tunglu

Tunglu is a county under the jurisdiction of hangzhou, only 80 kilometers away from hangzhou city, is the western zhejiang region economic strength of the first strong county, China's famous logistics hometown, the township of pens, unique location advantages for the development of e-commerce in tunglu to provide very good support, in october 2014, alibaba's first rural e-commerce pilot choose to settle in tunglu, for the development of e-commerce. Settled in Tonglu, Tonglu has created a good industry atmosphere for the development of e-commerce.

Revelation: Tonglu has a good industrial base, e-commerce development trend, especially in logistics, there are village-level units of logistics all through the innate advantages; there is also a good social environment as well as the policy support of the government departments for the development of e-commerce to provide a good environmental basis.

5, abandon the traditional + case: Hebei Qinghe

In Hebei Qinghe, "e-commerce" has become the most distinctive business groups in Qinghe County, Qinghe has also become the country's largest cashmere products network sales base. The county's Taobao Tmall store more than 20,000, annual sales of 1.5 billion yuan, cashmere yarn sales accounted for more than 70% of Taobao, become a real Taobao County.

And in the previous era of traditional industries, Hebei Qinghe cashmere industry in the competition is almost a flop, began in 2007 in Taobao sell cashmere accidental success, then triggered unmanageable results, in the construction of infrastructure, the county continues to step up efforts, the current e-commerce industrial park, logistics industry aggregation area, as well as warehousing centers and other e-commerce industry to gather a large number of service platforms are under construction! Qinghe is realizing the transition from "Taobao Village" to "Taobao County".

Revelation: in the outbreak of the trend, one is the association + supervision + testing, maintenance of normal market order; second is the incubation center + e-commerce park, training to improve, transformation and upgrading; the whole line of attack, built the new Baifeng cashmere (electronic) trading center, attracting nearly 200 domestic enterprises cashmere electronic transactions; third is the establishment of a B2C model of the "Qinghe cashmere net Third, the establishment of B2C mode "Qinghe cashmere net", 020 mode "hundred velvet sinks" network, more than 100 merchants in the above set up an online store). Fourth, the implementation of brand strategy, 12 brands won the Chinese clothing growth brand, 8 brands won the famous trademarks in Hebei Province, 24 cashmere enterprises among the "China's top 100 cashmere industry".

6, the new countryside surrounded by the city case: Shandong Boxing

When the country in 2013 only 20 Taobao village, Shandong Boxing County, there are two Taobao village, which is an intriguing phenomenon, the two villages in 2013, e-commerce transactions of 417 million yuan, one to do the grass weaving, one to do the cloth, Boxing County will be the traditional art of physical operation and e-commerce sales platform docking. Let grass and willow weaving, old rough cloth and other characteristics of the rich people's industry on the wings of the Internet, to realize the farmers Taobao second business.

As the national grass and willow crafts export base, Boxing Taobao village formation can be said to be a natural growth, not only the source of goods, and the quality and reputation has been good, the threshold of e-commerce and the cost is not high, it is easy to learn and imitate. The success of Taobao Village has further promoted the online transformation of traditional enterprises in the county, which now has more than 3,000 e-commerce companies, employing more than 20,000 people, and 80% of industrial enterprises have carried out online trade.

The revelation: first, the timely transformation of traditional foreign trade; second, to play the key role of talent; third, the combination of industrial parks and online; fourth, the government's timely guidance and enhancement.

7, e-commerce push back industrial transformation case: Zhejiang Haining

Haining is the country's famous fur city, has also been following the pace of the network to promote the development of e-commerce, by the end of 2012 Haining net business (B2C/C2C) has more than 10,000, more than 40,000 new jobs, the network's annual sales broke the tens of billions of mark.

Currently the city engaged in e-commerce-related enterprises **** more than 1,500, more than 20,000 online merchants, registered Tmall stores 780, accounting for more than 40% of the total number of Tmall stores in Jiaxing City; in the first half of the city's retail sales of 5,198,000,000 yuan, an increase of more than 11%, the city succeeded in creating the "first batch of e-commerce demonstration city in Zhejiang Province "

The city's online retail sales amounted to 5.198 billion yuan in the first half of the year, an increase of more than 11% year-on-year.

Haining e-commerce in the process of the problem: 1, the growth of sloppy, quality control is not strict, the main body is small and scattered; 2, by the impact of the economic situation, the total volume of sales declined sharply, the inventory backlog is serious.

Revelation: to promote the transformation and upgrading of e-commerce, first, the introduction of talent, change the mindset (reflection after burning money); second is the docking platform, the overall attack (solid domestic, strengthen the cross-border); third is to strengthen the supervision and protection of the brand; fourth is the park to carry, strengthen the service (the six parks have been invested in the construction of the park); fifth is the management to improve, upgrade the enterprise (the main body of the modern enterprise).

8, with the power of authority, by the product to the industry Case: Cheng County, Gansu Province

Cheng County, Gansu Province, county party secretary Li Xiang, in the local walnuts on the market before he vigorously publicized through his personal microblogging into the county walnuts, "this year's walnuts are growing very well, you are welcome to come to Cheng County to eat walnuts, I also use microblogging walnut sales, Shanghai and other big cities have begun to book, buy some of our walnuts, and we have to buy some of our walnuts, and we have to buy some of our walnuts. Buy some of our Chengxian walnuts," the microblogging was netizens to comment more than 2000 times.

From the establishment of rural e-commerce, microblogging to contact walnut sellers, and even to show a variety of ways to eat walnuts in Chengxian County, in the days that followed, Li Xiang's microblogging content is not a day without mentioning walnuts, netizens jokingly referred to as the "secretary of the walnut".

Driven by Li Xiang, the county cadres open microblogging, or sell walnuts, the establishment of an e-commerce association, or sell walnuts, sell fresh walnuts in summer, sell dry walnuts in winter, is on-line walnut processing products, walnuts as a breakthrough, through the entire e-commerce industry chain, and then promote other agricultural products e-commerce.

Revelation: First, as a handful of projects, leading the opening of e-commerce, the second is to focus on building a product, from point to point; third is to focus on the county's human and material resources, full breakthrough.

9, the government first, pro-people for the people Case: Tongyu, Jilin

Tongyu County, Jilin Province, is a typical agricultural county, rich in agricultural products, but limited by talent logistics and other factors. Tongyu government according to their own situation actively "introduce foreign aid", and Hangzhou Ivy Industry Co., Ltd. to carry out systematic cooperation, for Tongyu agricultural products tailored to create "three thousand harvest" brand. At the same time supporting the establishment of e-commerce companies, green food parks, offline stores, etc., the initial stage with the online supermarket "1 store" signed a strategic cooperation agreement on direct sales of origin, through the "1 store" and other high-quality e-commerce channel sales to all parts of the country, and later to carry out the whole network marketing, the full implementation of "origin" with the help of e-commerce. With the help of e-commerce to fully implement the "direct marketing of origin" program, the local agricultural products sold to the country.

It is worth mentioning that, in order to address consumer concerns about agricultural products, Tongyu county party secretary and county commissioner co-wrote a letter for consumers across the country - "to Taobao netizens an open letter", hanging in the Taobao Spotify home page, the sincere approach to the people has won a lot of attention. Sincere pro-people approach won the netizens unanimous praise, to a large extent, to boost the consumer for the Tongyu agricultural products sense of trust.

Revelation: the government integrated local agricultural resources, systematically entrusted to the strength of the large enterprises for packaging, marketing and online operations, the local government, farmers, e-commerce enterprises, consumers and the platform *** with the creation and sharing of value, both to meet the value of all parties in the demand, while driving the development of the county's economy.

10, from the county e-commerce to e-commerce economy across the case: Shaanxi Wugong

Wugong County, Shaanxi Province, is a traditional agricultural county, agricultural products, "difficult to buy hard to sell" problem has been plagued by the development of the rural economy. In order to solve this problem, Wugong County government actively develops e-commerce, explores the mode of "buying northwest, selling the whole country", based on Wugong, linking Shaanxi, radiating northwest, facing the Silk Road Economic Belt, and building Wugong into a training place for rural e-commerce talents in Shaanxi, a gathering place for rural e-commerce enterprises, and a distribution place for logistics of agricultural products.

Wugong County has now become the Shaanxi Provincial e-commerce demonstration county, has attracted more than 20 e-commerce enterprises such as the West region of the United States farmers, Catch.com, etc., the development of more than 300 online stores on-line, the county's daily e-commerce volume of more than 10,000 single daily turnover of more than 1 million yuan; more than 10 courier companies have landed, rural e-commerce pilot in 14 villages to fully start, so that e-commerce into the countryside, benefiting the The people.

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How to do rural e-commerce

One, the objective conditions

For rural e-commerce so the project to start from the surrounding actual situation, the traffic is the first hardware conditions, if the traffic is not developed constraints are very difficult, so how to do rural e-commerce first look at the objective conditions and how to solve.

Two, expand sales channels

How to expand sales channels is a very important factor in rural e-commerce, before most of the agricultural products are limited to sales in the region, often because of the wholesale price problem and constraints on the economic development of agricultural products. So the primary problem of rural e-commerce is how to use the Internet electronic platform to expand the sales channels of agricultural products.

Three, good at learning

While the rural e-commerce market is promising, huge potential, but the current rural e-commerce market is far from reaching the heights it deserves, but there are already a lot of people involved in rural e-commerce in this area, so we must learn to learn from the success stories.

Four, the logistics problem

Doing a good job of rural e-commerce must solve the logistics problem of agricultural output, to form a set of products, sales channels, logistics, after-sales, complete e-commerce service system and industry chain.

Fifth, relying on the Internet platform and with the help of local policies

In recent years with the high-speed development of the Internet, as a new impetus for the rural economy, rural e-commerce has also been emphasized by governments at all levels, and has become a new impetus for the development of the county's economy. Therefore, the development of rural e-commerce, and strong government support is inseparable, so with the help of local policy support.

Six, to have the perseverance to succeed

While the rural e-commerce market is promising, but at present, rural e-commerce is not a project that can quickly get rich. In the prospect of unlimited at the same time there are many problems and details need to be resolved, do not have the perseverance to do rural e-commerce is not stick. So, seriously to do, to have to stick to the end of the determination to succeed,