Social e-commerce to do?

Newbies do social e-commerce skills: first, learn to choose the source; second, positioning consumer groups; third, to create a personal IP; fourth, the graphic release to be exquisite.

First, learn to choose the source

Social e-commerce is a very general concept, micro-merchants, troupes and so on belong to one category.

Social e-commerce also has a relatively unique category: KOLs in various fields share their professional experience and use the fan economy to sell goods.

The emergence of many pop-ups in 2018 is from this type of e-commerce, typically represented by Xiaohongshu.

Despite the phenomenal success of this type of social e-commerce, if you want to do well in social e-commerce, it is best not to consider the traffic as the most important factor in the development of the brand, and the quality of the product, is the key to development.

Running a social e-commerce business is actually similar to running a fan economy in many ways.

How to generate high conversion rates?

In the aspect of choosing sources, choose the sources with good prospects, choose those popular ones that people like, and don't go selling those high imitation goods.

Fans are therefore highly trusted, and the conversion rate is high. After you have fans, run the fans well, the quality of the product is over the top, you can quickly get sales in the fan base.

Second, the positioning of the consumer group

Each social e-commerce platform has a focus on the consumer group, the newcomer can be based on the positioning of the consumer group to choose the social e-commerce platform.

Many people blindly do micro-business in the circle of friends at the beginning, but over time will find that the number of friends is limited, and the age distribution and shopping preferences are different, so we need to go to the consumer positioning.

For example, if you choose a more expensive mask, your chances of selling it in the student circle is very small, then you can try to go to the beauty salon to recommend, or some rich people gather to promote their products.

As for how to enter your own ideal consumer circle is to look at individual efforts.

Third, to create a personal IP

To create a personal IP is actually to establish a reputation, to establish their own professional image in this field, usually more product-related information, learn to actively interact with the fans, you can regularly carry out a number of interactive prizes for the activities, to improve the fans sticky.

Social e-commerce is ultimately aimed at making money through fans, and the creation of personal IP helps to increase user trust.

Fourth, the graphic release should be exquisite

Social e-commerce is actually more of a "seeding", sometimes you can buy a commodity, in the merchant's exquisite graphic The first thing you need to do is to get your hands on some of the best products and services in the world.

The predecessor of social e-commerce is actually a micro-merchant, and one of the reasons why micro-merchants are not viewed favorably is that they are overly pompous text publicity and low-quality fuzzy promotional images.

Today the rise of social e-commerce platform Xiaohongshu, the content released inside the exquisite based, carefully deliberated language text sentiments coupled with PS over the good-looking picture, can greatly increase consumer interest, credibility is higher.