Public service advertising planning program 5

#Planning # Introduction Social welfare is the continuation of China's fine tradition, is to build a socialist harmonious society inherent requirements. The following is the public service advertising planning program organized by the examination network, welcome to read!

1. public service announcement planning program

In order to make contemporary college students pay more attention to the community, take on the responsibility of the community, but also in order to help more people in need of help, and more to create a harmonious society, so that more people to join the ranks of the love act. We will carry out "charity sales as the lead, to help more poor friends of the public welfare activities as the main body, the love of mutual aid society smile service as the backing" as the theme of charity sales of public welfare activities. These cumulative love can make their future full of sunshine, let us take action to dedicate the sunshine of love.

First, the purpose of the activity

1, so that more people to join the ranks of social responsibility.

2, to help friends in need, to offer our modest efforts, accumulate more people's love.

3, to enhance the sense of responsibility of college students, in the activities of the spirit of dedication to happiness.

Second, the activities of the analysis

Today's society lacks the love of charity sales and fund-raising activities, but as fund-raisers and buyers are often unsure of the direction of the flow of funds. This uncertainty causes them to be skeptical, however, our strength lies in openness, fairness and clarity. Carrying out charity sales for the public good reflects the strong sense of responsibility of college students to society.

Third, the feasibility of the activity

1, most students return to the city center for relaxation on weekends to shop or shop, and some office workers also choose to go to the city center for relaxation to shop or play. Therefore, from the objective analysis, is not a lack of sources of customers.

2, for the previous charity sales or fund-raising activities lack of openness and clarity, resulting in some people do not understand and do not support, and our activities will be carried out in a fair, open and clear form will be published on the network or the radio, newspapers. Do every penny is clear, clear to everyone publicized.

3, at the same time, can also reflect the love of contemporary college students for the public welfare, as long as the preparatory work, do a good job of publicity, there will be more people to take up this responsibility and dedication of their own strength.

4, now some companies in the manufacturers do not know what name can be done in the name of charitable activities, through the voluntary sale of college students public service activities, not only can promote the company's brand awareness, but also can contribute to the company and manufacturers of love.

5, the company in the college students *** with the cooperation, through the charity sales activities, not only can exercise the social skills of college students, a better understanding of the community and understanding, at the same time, the company's image can also be better displayed in the college students.

6, service tenet: smile service, so that customers buy assured.

2. Public service announcement planning program

Activity purpose: to promote the practice of public service among college students, to promote the spirit of public service, publicize social morality, advocate the culture of public service, public service practice, public service image for the purpose of public service announcements type of public service activities.

Purpose: In order to strengthen and improve the ideological and political education of college students, and to enrich the campus culture, the College Youth Association would like to plan a public service advertisement practice activities, so that all the students can participate in the activities of the Youth Association.

Activity requirements: college students and public welfare culture, highlighting the effectiveness, humanity, public morality, through the advertisement dissemination of public welfare culture, to create a scientific, elegant moral atmosphere, so that college students accept more new things.

Activity time: the beginning of this semester, lasting one semester time, the selected works will be exhibited once a week.

Specific planning:

1, the first phase of public service announcements organized and held by the College Youth Association, the more concerned about today's social issues, such as "anti-AIDS", "Learning from Lei Feng", "saving society", and other hot issues. The hot issues such as "anti-AIDS", "learning from Lei Feng", "conservation-oriented society", etc., to carry out a certain selection of materials, selected theme materials by the Propaganda Department and the Department of the network for the production of the selected materials through the drawing of posters or photocopies of posters in the form of a period of public service announcements.

2, the whole college students can participate in this activity, can be individual participation or collective participation, through a certain selection of materials, around the theme of the production of some public service announcements, but also to the College Youth Association to submit certain works of material, such as posters, photos, pictures, thematic materials, and other design programs, by the College Youth Association to assist in the production.

3, the work materials can be submitted directly to the publicity department and network department of the YMCA, or to the YMCA mailbox.

4, the College Youth Association through the selection, regular exhibition of certain works, and in the selection of the establishment of a number of outstanding awards for evaluation.

The process of this activity is planned, organized and selected by the YMCA.

Organizations carry out public welfare activities, reflecting the noble quality of the organization to help people and care about public welfare, the courage to assume social responsibility, selfless dedication to the community's spiritual style, can leave a good impression of the public can be trusted, so as to win the public's praise and good reputation.

3. Public service advertising planning program

I. Introduction to community public service billboards

First of all, television, newspapers and magazines, outdoor, the Internet, has become the four major media advertising nowadays, and our creative signboard ads should belong to the category of outdoor advertising, which is government-sponsored by the provincial and municipal spiritual civilization offices approved by the government, combining corporate branding and public service promotion.

Secondly, we will corporate information, product information, in the most direct way to the hands of consumers, has a strong penetration and dissemination, the main consumer group of Jingshun Hospital for the masses of consumers, so it is very suitable for the placement of such residents of the public welfare advertising, and this project is undertaken by our company, not only in Beijing and in the country's major cities have been installed signboard ads, and to promote.

Second, the strategic significance of the Jing Shun Hospital community public service advertising

1, to promote the Jing Shun Hospital enterprise to establish a civilized image

If you want to penetrate Beijing or even the country, not only to have a good product, good customer service in addition to the establishment of a good corporate image, that is, the civilized and healthy image of the enterprise in the minds of consumers. Social public welfare propaganda, including family happiness, neighborly harmony and so on. All in a kind language to care for the residents of the enterprise only really care about the consumers of the enterprise, will eventually win consumers, so this is the enterprise to establish the image of the media.

2, to increase the people's trust in this hospital

In the same industry can really let the people trust a lot of hospitals, for your hospital, strong teachers, excellent medical skills, is worthy of our trust in a good hospital, and then recommended by the government to the people, the people are assured that the trust, which can increase the popularity of the enterprise. This way the people benefit, the enterprise benefits, enterprises and consumers to achieve a win-win situation.

3, community residents advertising will make up for the lack of media

Jingshun hospital publicity may be television, newspapers and magazines, street signs, etc., as well as a number of promotional activities, these forms of impact is very strong, can arouse the attention of the public, and we need to know, the key to constantly ensure that the rise in sales is to allow consumers to strengthen the memory of the advertisement is designed not only to arouse the attention of the consumer, there are constantly reminding The purpose of advertising is not only to arouse attention, but also to constantly remind consumers that it is unrealistic to place TV advertisements every day and every hour, while the long duration of building advertising can constantly remind consumers to remember the enterprise and the products. So this advertising media effectively make up for the lack of the original combination of media.

4, is conducive to the further expansion of the market share of Jingshun Hospital

Jingshun Hospital has a certain scale in the Beijing market, but is now facing fierce competition, in order to maintain an advantageous position in the competition and continue to increase market share, it is necessary to take a certain way to publicize the enhancement of the hospital brand.

5. Suggestions for the geographic distribution of billboards

How to achieve the effect of advertising?

To the densely populated residential areas in each district as the center, radiate around, deepen the people's cognition of the product, awareness, and promote the establishment of the hospital's brand, and can increase the hospital's foot traffic and turnover.

6, the installation of the building plate when the promotional tools

In the installation, we can be issued to the neighborhood councils discount card, membership activities, so that it is easier to get close to the people, establish the image of the hospital, at the same time, but also a series of promotional activities for your hospital.

Third, the advantages of public service announcements

1, irresistible

People have to commute to work every day, in and out of the public service announcements will be seen, irresistible.

2, novelty

Compared with other advertisements, we are the first in the country to enter the life of the people in the form of public service.

3, public welfare

close to the people's lives, care for the people, attention to the people is beneficial to the people.

4, durability

For the advertisement release period, the year is one year, compared with other advertisements, the time is much longer.

5, relative to other advertising media, low cost

Than television, magazines, newspapers and other costs to be inexpensive.

6, authority

is sponsored by the government, the provinces and municipalities approved by the Office of Spiritual Civilization.

7, wide coverage

Billboards can penetrate into Beijing and even the country's major cities and neighborhoods.

8, easy to accept

Public service billboards are concerned about the people, considerate of the people, but also beautify the environment in the building, so the people are willing to accept.

9, targeted

The billboards are targeted at the people, and the products of Jingshun Hospital are also targeted at the people, so we can dissolve into one.

10, conditioned reflex

As a result of seeing billboards all day long, unconsciously will be stored in long-term memory, when the people need to buy the product will be associated.

11, the people of this product has a high degree of credibility

Recommended by the government of the product people are assured.

Fourth, the media quality analysis

This media coverage is wide, if only put in Beijing, if put 10000.

Chaoyang District, for example, there are 22 streets, each street has an average of six neighborhood committees, that is, the district, the size of the residential community is different, the average capacity of a street is 500 to 1,500 blocks, 10,000 blocks will be able to cover more than 80% of the Chaoyang District. Of course, it can be decentralized in each district, and its coverage can be very high. As the size of the building is different, the tower is generally ranging from 8 to 30 floors, the slab is generally 6 floors, and now most of the neighborhoods built in Beijing in the past decade are towers. So on average, the familiar audience of the residents' billboard at the entrance of one of our buildings is more than 20xx people. And after my company's price concessions, the average price per thousand people per day is only 0.1 yuan or so.

Due to the specificity of the time and location of the advertisement, the reach rate of the advertisement can reach 100%.

4. Public Service Announcement Planning Program

I. Purpose of the activity:

To improve the imaginative ability, innovative ability, hands-on ability and humanistic qualities of our college students. Fully combined with professional advantages, for the public service to do their bit, for the campus facilities, such as the protection of facilities, saving resources, improve and beautify the living environment to play a lasting and substantial effect.

Second, the theme of the event:

Public Service Announcement Design Competition

Third, the time of the event: November 23

Fourth, the location of the event: to be determined

Fifth, the object of the event: all the students

Sixth, the form of participation: individual participation or team participation (no limit on the number of teams)

Seventh, the participation of the following:

1. p>

1, works and entry requirements:

can reflect the various public welfare, highlighting the public welfare, such as: morality, environmental protection, health, hygiene, Project Hope, respect for knowledge, rights and interests of the protection of security and other aspects. In order to screen as many small details of life as possible, real and profound. In order to highlight the theme of the requirements of no work must have the corresponding theme or campus civilization slogans, slogans. The size of the work is not limited.

At the same time, when playing the works, must be a contestant to explain their works. In order for the judges to better understand the meaning of the work, to find the flash point of the work.

2, the form of work:

a class (computer design): students can freely use flash (dynamic production software), powerpoint (slides), word and other software production.

b class (hand-painted class): such as posters, posters, stickers and so on.

3, scoring details:

a class (computer design category):

a, highlight a theme, and have a certain degree of innovation (2 points)

b, interpretation of vivid, can y express the connotation or theme of the advertisement, can move people's hearts or funny and humorous (3 points)

c, flash, powerpoint, or word, etc. to produce works of beautiful and smooth picture. Out of the work of the picture is beautiful and smooth. (3 points)

d. Good. Background settings, color matching reasonable, for the interpretation of the work to create a good atmosphere (2 points)

b category (hand-painted category):

a, good creativity, the overall effect is good (3 points)

b, good artwork, color matching reasonable, vivid and realistic (2 points)

c, the work highlights a certain theme, can be very good inspiration for the audience, cause **** song (3 points) )

d, innovative, novel ideas (2 points)

4, awards:

a, b category entries were set up first, second and third prizes.

5. Public Service Announcement (PSA) Planning Program

Advertising Theme:

The weight of life can be borne - attention to miners, care for life.

Advertising purpose:

1, to cause social concern and care for miners.

2. Raise public awareness of life safety and health, and cherish life.

3, enhance the enterprise's awareness of the safety responsibility of miners, according to the law.

Propaganda focus: 1, the life safety of miners is worth being emphasized, miners are important human resources indispensable to heavy industry.

2, miners in charge of the enterprise must protect the safety and health of employees, cherish the life of employees.

3. Advocating to improve the moral and ethical qualities of people in the whole society and to be useful to the society.

Advertising target audience:

1, the general public.

2. Illegal mines

Principles of communication:

1 Diversification of communication media and methods.

2 The continuity of the dissemination process.

3 Wideness of dissemination.

4 The three-dimensionality and durability of the communication effect.

Usage occasions:

1. Television, radio, newspapers, news events and other aspects of media communication

2. Network communication

3. Outdoor communication

Television commercials:

1. A miner victim was pushed into an ambulance by a nurse, and his family members cried beside him.

2. A little girl with black in her fingernails, dressed in rags, holding a picture of her dead miner father in her left hand, and a broken bowl in her right hand, kneels down and tries to beg from passers-by.

3, a group of miners walking home from work, the whole body only the whitest teeth, but still smile so bright!

Print newspaper ads:

Option one is sponsored by the enterprise to hold a public service announcement design competition, publicize in the news event and the winning works as the publicity of the outdoor, newspaper, online advertising.

Option two is to provide posters by the planner as outdoor and newspaper advertisements for this publicity, sponsored by the media or enterprises.